How He Scaled a 7-Figure Agency with Sales-Driven Marketing (Copy This Growth Playbook)
Release Date: 08/28/2025
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info_outlineWant to learn how to scale past 7-figures while keeping growth sustainable? In this episode, Chris sits down with Ryan Caracciolo, Founder & President of Riza, a business growth agency helping healthcare and legal brands grow through transparent, measurable marketing and sales-aligned systems.
Ryan shares the unfiltered truth about scaling an agency, from finding the right clients to building a team that thrives under accountability. If you’ve ever struggled with client fit, sales enablement, or leveraging AI without losing quality—this episode is for you.
🔑 Key Insights from This Episode
💡 Sales + Marketing Alignment Is the True Growth Lever Why “marketing with sales, not against sales” is the agency superpower.
💡 Finding Your Best Clients (and Saying No to the Rest) How Ryan refined his client selection to avoid burnout and deliver higher ROI.
💡 AI’s Real Role in Growth Today How AI is reshaping SEO, lead quality, and search visibility beyond just content creation.
💡 Lessons from Painful Early Mistakes The contract misstep that cost $30k—and the mindset that turned failure into a growth lesson.
💡 Scaling with Servant Leadership Why revenue-first scaling creates bottlenecks, and how servant leadership drives sustainable growth.
📚 Resources & Links:
🔗 Learn more about Striventa: https://striventa.com/
🔗 Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-caracciolo-4374a456/
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