EP 158 - The Campaign Strategy That Makes a Small Audience The Ultimate Advantage
Release Date: 04/10/2025
EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work
Brand Your Way to A Million
If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things....
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EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers
Brand Your Way to A Million
If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting,...
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EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon
Brand Your Way to A Million
If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job...
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EP 181 - Why Your Content Strategy Isn't Working (Hint: It's Not the Strategy)
Brand Your Way to A Million
You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future...
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EP 180 - The Content Audit That Changed Everything: 4 Elements Your Posts Are Missing
Brand Your Way to A Million
If you're creating content that feels like it's screaming into the void, getting minimal engagement, and not converting to sales, you're probably missing at least 1 of these 4 critical components. Today, I'm breaking down the framework I use to evaluate every single piece of content before it goes live. And it's the same system that separates content that converts from content that flops. Here's the thing: if you're approaching every piece of content thinking it needs to directly convert to a sale, you're setting yourself up for frustration and overwhelm. That's not how social media works, and...
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EP. 179 - The Marketing Audit That Changed My Entire Business Strategy
Brand Your Way to A Million
Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't...
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EP 178 - How Brand-First Marketing Increased My Conversions (Without Constant Selling)
Brand Your Way to A Million
Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you. I'm...
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EP 177 - The A-B-C Framework That Turns Social Media Followers Into Paying Clients
Brand Your Way to A Million
If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore. I'm sharing my A-B-C framework for social...
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EP 176 - The Lo-Fi Content Mistake That's Killing Your Sales
Brand Your Way to A Million
Everyone's jumping on the lo-fi content trend thinking it means they can just post random photos from their camera roll, but they're actually sabotaging their sales without realizing it. In this episode of Brand Your Way to a Million, I'm giving you the full debrief on lo-fi content—that trend where businesses are ditching polished brand shoots for behind-the-scenes, "real life" footage that looks like a business and influencer had a baby. While everyone's talking about how "effortless" this content is, I'm here to tell you that's complete BS. I've been watching entrepreneurs completely...
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EP 175 - The 3-Phase Campaign Timeline That Actually Works
Brand Your Way to A Million
Running back-to-back launches without a strategic timeline is the fastest way to burn out your audience, exhaust your creativity, and watch your conversion rates plummet. In today's episode, I'm breaking down my proven 3 phase campaign timeline that transforms chaotic launches into strategic, story-driven experiences that feel exclusive and exciting every single time. Whether you're launching for the first time or you've been running campaigns back-to-back and feeling the creative burnout, this framework will revolutionize how you approach your next launch. You'll discover the critical...
info_outlineYour small audience isn't a limitation, it's your greatest advantage for creating deep connection and driving sales.
As someone who's built a thriving business with a modest following, I've discovered that campaign success isn't about audience size, it's about strategic re-engagement. Most entrepreneurs with small audiences make the critical mistake of recycling the same visuals, copy, and strategies, then wonder why their audience seems burnt out.
The truth is, your audience isn't tired of buying from you; they're tired of seeing the same marketing approach.
The key to transforming your small audience into engaged buyers lies in creating exclusive, limited-time experiences that feel custom-designed for this specific moment. By treating your campaigns with the same creative energy you'd give to a massive launch, you signal to your audience that they're valued.
This means developing fresh visuals, implementing creative content series, and creating campaign-specific elements that make each offer feel new and exciting.
In this episode, I break down exactly how to leverage your small audience for maximum impact, including practical strategies for re-engagement periods, visual reinvention, and creating exclusive campaign experiences. You'll learn why your creative blocks are actually revenue generators, how to stay fresh without burning out, and why your small audience deserves the same strategic attention as a much larger one.
In today's episode, we're chatting about:
• Why a small audience means bigger trust and attention (and how to leverage it)
• How to visually reinvent your offer without changing the core product
• The power of dedicated re-engagement periods before campaigns
• Why creative content series outperform educational ones for engagement
• How to maintain relevancy between launches without constant selling
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