Episode 65 - Mark Osborne
Business With The Boyz
Ever wonder how to actually make your business worth more — not just in revenue, but in real enterprise value? In this episode, David DeCelle sits down with Mark Osborne, named by Ad Age Magazine as one of the Top 25 Marketing Technology Trailblazers in the world. Mark breaks down the 13 marketing and sales levers that directly impact EBITDA and valuation — insights pulled from his white paper Maximize the Multiple. From selling out concerts in the early internet days to running AI-driven marketing systems that scale and sell companies — this conversation bridges the worlds of...
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Episode 64 - Matthew Warner
Business With The Boyz
In this powerful episode, David and Landon sit down with Matt Warner—serial entrepreneur, culture-driven leader, and founder of Empire Netting and Fence. Matt shares his journey from humble beginnings and early business failures to leading multiple successful companies with over 150 team members. He dives deep into the principles of servant leadership, the importance of trust, and the systems that have helped him scale and empower his teams. Key Topics Covered: Matt’s entrepreneurial journey: from bankruptcy to building a national leader in sports netting and fencing The power of servant...
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Episode 63 - Elina Panteleyeva
Business With The Boyz
One more time for the Boyz in the back! Today we are sitting down with Elina Panteleyeva, founder of Dude Wolf—a seven-figure e-commerce brand built for doodle dog owners. Alina shares her inspiring journey from being laid off in 2023 to launching her first product and scaling her business to seven figures in just 15 months, all without prior e-commerce experience, a team, or outside investors. Key Highlights: How Elina turned a layoff into an entrepreneurial opportunity The power of mindset, vision boards, and daily affirmations in overcoming self-doubt Building an audience and community...
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Episode 62 - Doug Brown
Business With The Boyz
In this episode of Business With The Boyz, David and Landon sit down with Doug C. Brown, CEO of CEO Sales Strategies and a renowned expert in sales, revenue, and profit growth. Doug shares his journey from sweeping floors in his father’s business at age three to founding or building over 35 companies and generating nearly $1 billion in sales. Key Topics: Doug’s entrepreneurial beginnings and lessons learned from early wins and setbacks The importance of a math-based, metrics-driven approach to sales and business growth Mindset shifts: overcoming scarcity thinking, the power of gratitude,...
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Episode 61 - Gerry Spitzer
Business With The Boyz
This week the boyz are chopping it up with financial advisor and ESOP specialist Gerry Spitzer. Gerry shares his journey from accounting to financial planning, the importance of finding your passion, and why ESOPs (Employee Stock Ownership Plans) can be a game-changer for business owners looking to exit while preserving their legacy. We discuss: Gerry’s career path and lessons learned from major transitions What is an ESOP? How it works, tax benefits, and why it’s often overlooked Real-world ESOP success stories, including Publix Super Markets The complexities and ideal scenarios for ESOPs...
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Episode 60 - Chris Shihadeh
Business With The Boyz
In this episode of Business with the Boyz, David and Landon sit down with Chris Shihadeh, president of Skylab Digital—a leading performance marketing agency specializing in lead generation for Medicare and insurance companies. Chris shares his entrepreneurial journey, from childhood ventures to building and scaling multiple companies, and the hard lessons learned along the way. Tune in as Chris discusses: The importance of company culture and hiring the right team Lessons from early business failures and ego checks How Skylab Digital automates processes and drives high revenue per...
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Episode 59 - Luke Lunkenheimer
Business With The Boyz
In this episode, the Boyz sit down with Luke Lunkenheimer, President of Paid to Persuade, whose story is anything but typical. Before sitting at the table with names like Tai Lopez and Brad Lea, Luke was navigating a path that included incarceration, car sales, and personal reinvention. Now a go-to authority in sales and leadership, Luke shares how hitting rock bottom helped him rise to the top—and why his journey gives him a unique edge when it comes to mastering persuasion. What You’ll Learn: How Luke went from jail time to top-tier sales coach Why most people get persuasion wrong 3...
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Episode 58 - John McLeay III
Business With The Boyz
John McLeay III joins The Boyz to share his inspiring story of transitioning from a corporate career to founding McLeay Building Company. He discusses the challenges of starting his own company, the importance of relationships, and the value of hands-on experience. John emphasizes the company's niche in working with small business owners and the importance of a tight-knit team. He highlights the company's growth to 10-12 employees and the significance of work-life balance, supported by his wife. He covers: Balancing family and entrepreneurship Building a small, relationship-focused...
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Episode 57 - Michael Barbarita
Business With The Boyz
This week, David DeCelle is joined by Michael Barbarita on the Business with the Boys podcast, discussing his entrepreneurial journey. Michael, a Babson College accounting graduate, grew Ski Town USA from $2.5 million to $8 million in five years and sold it. He also launched Cookies to Scoop, featured on QVC, and Freedom Therapy Center. Michael emphasizes the importance of unique business strategies, such as the 80/20 rule and the seven-step pathway to profit, which includes leads, conversions, closing, client retention, and frequency of sale. He also highlights the...
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Episode 56 - Dale Downs
Business With The Boyz
David DeCelle and Landon Troyer are joined by Dale Downs, a multi-faceted entrepreneur from Nebraska. Dale shares his journey from a multi-generational ranch to his diverse entrepreneurial ventures, including animal nutrition, rodeo championships, software development, and his current focus as the founder of Majestic Builders. Throughout the conversation, Dale highlights his emphasis on freedom, purpose, and balance over financial success. Key Takeaways: Dale's Journey: From growing up on a ranch to becoming a rodeo champion, animal nutritionist, software executive, and founder of Majestic...
info_outlineIn this episode of Business with the Boyz, David and Landon sit down with Chris Shihadeh, president of Skylab Digital—a leading performance marketing agency specializing in lead generation for Medicare and insurance companies. Chris shares his entrepreneurial journey, from childhood ventures to building and scaling multiple companies, and the hard lessons learned along the way.
Tune in as Chris discusses:
The importance of company culture and hiring the right team
Lessons from early business failures and ego checks
How Skylab Digital automates processes and drives high revenue per employee
Best practices in performance marketing and creative testing
Navigating compliance and challenges in the insurance lead gen space
Building incentive structures that keep top talent motivated
Chris also recommends "The Five Dysfunctions of a Team" by Patrick Lencioni as a must-read for entrepreneurs. Connect with Chris at skylabdigital.com or on LinkedIn.
Don’t miss this candid conversation packed with insights for business owners, marketers, and aspiring entrepreneurs!
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Connect with David:
Website: www.businesswiththeboyz.com
LinkedIn: www.linkedin.com/in/daviddecelle
Email: David@businesswiththeboyz.com
Connect with Landon:
Website: www.businesswiththeboyz.com
LinkedIn: www.linkedin.com/in/landon-troyer-837b822b
Email: Landon@businesswiththeboyz.com