Ep. 83 - Find the Best to Sell the Best. In store Wellness Consultants. You Can Taste the Difference. Heinen’s Kim Heinen, Melanie Jatsek.

On this episode we are grateful to have Kim Heinen and Melanie Jatsek from Heinen’s – from Melanie – the best grocery store on the planet.  Kim is currently Heinen’s Packaged Goods Director, after almost 9 years at PWC, and Melanie is Heinen’s Chief Dietician as well as an author, consultant, and speaker.  Heinen’s Grocery Store, has a deep history starting in 1929 with Kim’s great grandfather, who always wanted to Find the Best to Sell the Best. Heinen’s is still a family-owned business currently led by the third and fourth generations of the Heinen family. 

 

#eatbetterfoodtoday #longevity #health #localfood #nutritiousfood #foodasmedicine #clubfx #hippocrates 

 

Please visit our website https://eatbetterfoodtoday.com  for this week's recipe, interviews, books, research, videos.

 

Look for information on Kim & Melanie at https://www.linkedin.com/in/kiheinen/    https://www.linkedin.com/in/melaniejatsek/

 

Other Sites mentioned  https://www.heinens.com/club-fx/

 

What’s In Season https://www.seasonalfoodguide.org/

 

Cleveland Kitchen: https://www.clevelandkitchen.com/

 

The Sante Foundation  https://link.clover.com/urlshortener/qQtSD2

 

Segment Notes:

Breakfast: Mason Jar of Raw Vegetables, Smoothie, Coffee  1:48

The Journey to Heinen’s  3:12

What Makes Heinen’s Different  6:36

-        Associates, Quality, Cleanliness, Family, Innovation

-        ClubFX – customer wellness - fits with the newer Health Mindset since COVID

-        In store Wellness Consultants

-        Customers want to make better choices 

Working with Farmers  16:05

-        Heinen’s is Your Local Farmers Market

-        Lots of Amish Partners

-        Grown to Heinen’s specs

-        Only sell Quality Produce with strict temperature control 

Getting More People Interested in Healthy Eating  22:13

-        Make healthy eating less intimidating, more approachable 

-        Start Your Day with a Glass of Water with a tablespoon of Lemon Juice

-        Can be a Diet of Just Adding one Piece of Fruit or Vegetable to Your Day for a Month

Positive Eating Influences  30:11 

-        Get Athletes Talking about Healthy Eating

-        Get Kids Involved

-        Social Media 

Well Researched Wellness Products and Supplements 35:33 

-        Healthy Diet with a Few Supplements

-        Chief Medical Officer

-        Educating So Customers Make the Best Food Choice for Them

-        Continuing Wellness Innovation 

-        Everyone is Different, get some simple blood tests 

Challenges in the Grocery Business  46:27

-        Suppliers have prioritized cost over quality

-        Creates more Need for Education – associates and customers

-        Managing Cost and Supply Chain 

-        Trust is Important

The Recipe: What’s for Dinner Program – Veggie Marinara Pasta  48:15

 

This podcast is about giving back. A portion of our profits supports initiatives combating child hunger in underserved communities like East Cleveland, Ohio.

Join me every week as we redefine wellness one plate at a time. Let’s make healthy eating accessible for everyone while supporting local sustainable farmers, chefs, businesses, and organizations.  

Subscribe to “Eat Better Food Today” for weekly inspiration on living a healthier, happier, more meaningful life!

This Podcast is a production of Sante Strategies, LLC.   Sante translated is - Health Means Everything.  
This is the company I have started to begin this health and longevity journey, focused on food.

Disclaimer: We are sharing our experiences on this Podcast. Please be sure to consult a medical professional.