The ultimate SDR success guide with Arely Brattin and John Karsant
Bold Calling
In this episode of Bold Calling, host Adam Sockel is joined by Arely Brattin, SDR Manager at Orum, and John Karsant, Founder & CEO of Level Up Leads, to dive deep into the art and science of SDR management. They discuss the most effective strategies for onboarding, training, measuring success, and retaining top SDR talent—plus the evolving role of AI and the shift toward revenue-focused performance metrics. Whether you're an SDR leader, a sales rep, or a sales enablement professional, this conversation is packed with actionable insights to help you level up your sales development game....
info_outline
Calling with context with Ernest Owusu and Daisy Chung
Bold Calling
In this episode of Bold Calling, host Adam Sockel is joined by two industry heavyweights—Daisy Chung from Orum and Ernest Owusu from 6sense—to break down why context matters in cold calling. They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates. 🚀 Key takeaway: Buyers today expect more thoughtful, informed outreach, and sellers who call with context are the ones winning meetings. What You'll Learn in This Episode: ✅ Does context actually matter in cold calls? Ernest and Daisy debate the balance...
info_outline
Self-reliant sourcing with Nick Cegelski and Allie Brotherton
Bold Calling
In this episode of Bold Calling, Adam Sockel sits down with Allie Brotherton, Senior Sales Manager at Orum, and Nick Cegelski, co-host of 30 Minutes to President’s Club and co-author of Cold Calling Sucks and That’s Why It Works. Together, they dive into the increasingly critical topic of self-sourcing for account executives. From actionable tips to thoughtful strategies, this episode is a masterclass for any AE looking to take control of their pipeline. What You’ll Learn in This Episode: Why self-sourcing is no longer optional for AEs in today’s sales landscape. The importance of...
info_outline
Nurturing beyond the sequence
Bold Calling
Welcome to the latest episode of Bold Calling, Orum's award-winning podcast. Today, we're explore modern demand generation and the art of nurturing leads effectively with two demand generation leaders: Sarah Reece, Head of DemandGen at Orum, and Chris Miller, Head of DemandGen at Warmly. Key Topics Covered: 1. Redefining Nurturing Sarah’s hot take: “Nurturing used to mean dumping low-quality leads into email workflows. Today, it’s about resonating with your ICP and partnering with sales.” Chris’s perspective: “Nurturing is a continuation of the brand experience. It’s about...
info_outline
It's time to Hop(p) on the damn phone!
Bold Calling
On this week's episode of the award winning Bold Calling podcast, host Adam Sockel sits down with Kevin Hopp, founder of Hopp Consulting Group and CEO of Calling Culture, to discuss why cold calling remains a powerful tool in a world obsessed with automation and AI. Kevin shares his candid insights on the current state of sales development, debunking the myth that cold calling is a thing of the past. They delve into the nuances of outbound strategies, the role of AI in sales, and why businesses need to embrace a calling-first mindset for real human connection. Key Takeaways Cold Calling...
info_outline
Michael Maximoff on the evolution of the SDR
Bold Calling
In this episode of Bold Calling, Adam sits down with Michael Maximoff, founder of Belkins, to explore the evolving world of sales development and how SDR roles are shifting amidst advancements in AI, automation, and omnichannel strategies. They dive into findings, touching on the increased demand for SDRs, shifts in sales pipeline responsibilities, and the critical alignment of sales and marketing functions. Key Topics Discussed: The Changing SDR Role Michael shares insights on how SDRs are becoming growth specialists who strategically build omnichannel outreach strategies rather than...
info_outline
Troy Barter wants you to start opening doors to more closed-won
Bold Calling
In this episode of Bold Calling, Adam Sockel sits down with Troy Barter, Head of Revenue at Rocket Shipping, to dive into the nitty-gritty of sales development. Troy brings his extensive sales experience, from door-to-door hustle to tech sales strategy, to offer hard-hitting insights on the evolution of the SDR role, the power of resilience, and the real impact of sales development. Key Highlights: The Value of Perspective in Sales Development: Troy draws a powerful comparison between door-to-door sales and tech sales, emphasizing the “grit advantage” that field experience brings to...
info_outline
Building Relationships and Discipline with Joe Fontana
Bold Calling
In this episode of Bold Calling, presented by Orum, Adam Sockel sits down with Joe Fontana, the North American Sales Director for BuyerForesight, for a dynamic discussion on building high-performing sales teams, the importance of sales and marketing alignment, and how discipline plays a key role in sales success. With decades of experience in both leading and consulting for sales teams across a variety of industries, Joe brings a wealth of insights into the often-overlooked fundamentals of sales—human connection and discipline. Key Takeaways from the Episode: The Power of Simplicity in...
info_outline
Leslie Venetz needs y'all to stop making sales about you!
Bold Calling
In this episode of Bold Calling, Adam Sockel is joined by Leslie Venetz to dive deep into sales development strategies for 2025, backed by insights from Orum’s second annual State of Sales Development report. Leslie, with her years of expertise in sales, shares actionable advice on improving outbound strategies, reducing customer acquisition costs (CAC), and shortening sales cycles. Leslie stresses the importance of an omnichannel approach to outbound sales, explaining how a multi-touch, multi-channel, and multi-media strategy is essential to meeting prospects where they are. The episode...
info_outline
Charles Needham on the economics of selling
Bold Calling
In this episode of Bold Calling, presented by Orum, we sit down with Charles Needham, Manager of Revenue Operations and Business Development at Fetch. Charles shares his fascinating journey from Wall Street and private equity to leading sales development teams. He explains how his background in economics gives him a unique lens through which he approaches sales, helping his teams become more efficient and strategic in their outreach efforts. Charles breaks down the role of risk in sales development, challenging the traditional focus on relationship-building. He argues that reducing uncertainty...
info_outlineIn this episode of Bold Calling, host Adam Sockel is joined by two industry heavyweights—Daisy Chung from Orum and Ernest Owusu from 6sense—to break down why context matters in cold calling. They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates.
🚀 Key takeaway: Buyers today expect more thoughtful, informed outreach, and sellers who call with context are the ones winning meetings.
What You'll Learn in This Episode:
✅ Does context actually matter in cold calls? Ernest and Daisy debate the balance between preparation and execution.
✅ The difference between intent data and personalization—and how to use both effectively.
✅ How much pre-call research is too much? Finding the sweet spot between readiness and action.
✅ How AI and automation are reshaping sales prospecting—without removing the human touch.
✅ The importance of tonality and timing to build rapport fast.
🔥 Standout Quotes:
🗣 Ernest Owusu on context vs. no context in calls:
"Having context allows you to break down barriers, personalize your outreach, and engage prospects differently. But you can still be a phenomenal cold caller without it—it’s all about how you use the time you have."
🗣 Daisy Chung on making context exciting:
"It's not just about knowing where someone went to school or where they work. It’s about how you frame that context to make it engaging and relevant."
🗣 Daisy on AI and automation in sales:
"AI isn’t replacing reps; it’s removing manual work so sellers can focus on having more meaningful conversations."
🗣 Ernest on building the right call lists:
"You don’t need to over-research—just know your persona, their challenges, and what’s happening in their industry. That’s enough context to open a valuable conversation."
Resources & Links:
🔗 Connect with our guests:
🔗 Mentioned in this episode:
- Orum – The Top Dialer for Sales Teams
- 6sense – AI-Powered Sales Intelligence
- 6sense + Orum Playbook: AI-Driven Calling Strategies
🎧 Listen & Subscribe!
Don’t miss an episode! Subscribe to Bold Calling on:
🎙 Spotify | 🎙 Apple Podcasts | 🎙 Google Podcasts | 🎙 YouTube
Liked this episode? Leave us a review and share it with your sales team! 🚀