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Leverage is about having a position of Advantage with Lee Benson

Ben Reinberg: I Own It

Release Date: 08/23/2024

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Key Themes:

  1. Understanding Leverage:

    • Leverage is about having a position of advantage. It's critical for both immediate and long-term success.
    • Lee explains that leverage can be found in various aspects of life, from childhood experiences to business decisions.

  2. Real-Life Example of Leverage:

    • Lee shares an impactful story from the 1980s when he played over 1,000 nights as a musician. He had more leverage for gigs because of a larger following.
    • A significant business challenge in 2000 taught Lee the power of leverage when his aerospace company was sued by a large OEM. Despite the legal battle, he turned the situation around by aligning with what customers truly wanted.

  3. Mindset and Leverage:

    • Lee emphasizes the importance of mindset in recognizing and utilizing leverage. He believes that people have far more leverage than they realize.
    • He encourages listeners to step back, assess their resources, and understand how much more they can accomplish by leveraging what they have.

  4. Application of Leverage in Business and Life:

    • The experience of managing a complex legal battle taught Lee resilience and sharpened his ability to juggle multiple challenges.
    • Lee highlights how health, resilience, and personal struggles contribute to building leverage, particularly in business.

  5. Ethical Use of Leverage:

    • Lee discusses the importance of using leverage ethically. He warns against win-lose scenarios where one party exploits another. Instead, he advocates for win-win outcomes that foster long-term relationships and success.

  6. Health and Emotional Energy:

    • Lee shares how maintaining health and emotional energy is crucial for sustaining leverage. He prioritizes movement and mindset to keep his energy levels high.

Notable Quotes:

  • "If you create the value, you create the leverage."
  • "Struggle to get a capability builds confidence, use it to create value."
  • "Apply leverage in a win-win way every single time, and you can sustain that for the rest of your life."

Actionable Takeaways:

  • Assess Your Resources: Take inventory of your connections, knowledge, and assets. You likely have more leverage than you think.
  • Leverage Ethically: Always aim for win-win situations, especially in business.
  • Invest in Health: Prioritize your physical and emotional well-being to maintain the energy required to utilize your leverage effectively.
  • Resilience: Embrace struggles as opportunities to develop resilience and new capabilities that will serve you in future challenges.

Guest Information:

  • Lee Benson is an accomplished CEO and entrepreneur who has successfully built and sold multiple companies. He is passionate about value creation and leadership. Lee is also the author of the book Your Most Important Number.

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