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Kevin Goetz - A Hollywood Empire Built on Relentless Focus

Ben Reinberg: I Own It

Release Date: 07/11/2025

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More Episodes

In this episode of I Own It, Ben Reinberg sits down with Kevin Goetz, the man behind Hollywood’s most influential feedback loop. From his legendary work with studios to his relentless obsession with audience truth, Kevin shares how hyper-focus and purpose-driven obsession have shaped not just his success, but the very stories we see on screen.

Kevin unpacks what it means to be the voice of the audience, why obsession is a superpower, and how listening—not ego—creates box office blockbusters. From the film that almost flopped (Fatal Attraction) to launching AI tools like “Daisy” to deepen audience insights, Kevin shows us what it takes to lead with relentless purpose.


What You’ll Learn:

  • How obsession fuels achievement (and alienates the mediocre)

  • Why being “too much” is sometimes exactly right

  • The story behind Hollywood's most iconic test-screening save

  • Why data beats opinion in storytelling (and investing)

  • How AI is revolutionizing entertainment research

  • The link between obsession, truth, and creating long-term success


Notable Quotes:

🗣️ “I’m not here to review your movie. I’m here to speak for the audience.”
🗣️ “Obsession without empathy can alienate—but with purpose, it builds empires.”
🗣️ “Every movie is a miracle. Every change is a chance to make it better.”

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