Libsyn Directory

How AI, Prompt Engineering and Automation Save Time and Boost Growth with Anisha Gaitan

Release Date: 10/01/2025

How Dental Plaque and AI Are Replacing Stool Tests in Chronic Illness Diagnosis with Bryan Toton

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host is joined by , the Founder & CEO of , and President at , to explore how AI is transforming the way we detect chronic diseases. Bryan discusses his company's innovative approach of using dental plaque microbiome analysis to detect inflammation and other health risks, offering a non-invasive alternative to traditional stool or saliva samples. This cutting-edge technology is integrated into electronic health records (EHR), enabling faster and more accurate diagnoses and treatment recommendations. Key Takeaways How dental...

AI Tools for Healthcare Founders to Replace the Broken Discharge Process with Dr. Brandy Archie

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host Jeff Torello speaks with Dr. Brandy Archie, an occupational therapist and the founder of AskSAMIE. Dr. Brandy shares how her experience in the medical system led her to create AskSAMIE, a platform designed to help people age in place and manage disabilities through home modifications, adaptive equipment, and AI-powered resources. The conversation highlights how AI is transforming healthcare services, particularly for aging populations, by making solutions more accessible and efficient. Dr. Brandy discusses the journey from...

How Startup Founders Use AI Tools to Build Real Products Without Code with Tao Ghazarian

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host Jeff Torello chats with , co-founder of and . Tao shares how she uses AI to transform spontaneous ideas into full-fledged products, build mental wellness apps like Binaurality, and collaborate seamlessly with developers, even without deep technical knowledge. From prompt engineering to vibe coding and model context protocols, Tao and Jeff explore the practical, creative, and even philosophical dimensions of AI in entrepreneurship. This is a must-listen for anyone who has a great idea but lacks the technical chops. AI might be the...

How SaaS Founders Use AI to Repurpose Content and Scale Without Hiring More People with John Steele

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host sits down with , founder of , to explore the game-changing impact of automation and AI on startups and small businesses. John shares how his background in journalism shaped his SEO and content strategy skills, and how he now helps clients in B2B SaaS and EdTech streamline workflows, integrate tools, and get the most out of their digital stack. This conversation is essential for business owners seeking to scale efficiently, particularly with lean teams, by leveraging smart automation and forward-thinking AI strategies. Key...

How AI Search Forces PR Leaders to Abandon SEO and Master GEO Strategy with Angela Betancourt

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host is joined by , founder and CEO of the , for a dynamic and insightful discussion about the evolving intersection of AI, memory, marketing, and customer experience. Angela shares how she uses tools like ChatGPT as a creative assistant in her professional and personal life, and Jeff explains the emerging world of agentic AI, where intelligent systems will take autonomous actions on behalf of users. This episode tells what memory, personalization, and AI ethics mean for marketers, brands, and consumers. If you're in PR, communications,...

The Death of SEO for Business Owners to Stay Visible in AI Search after Google Update with Hema Dey

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host is joined by , a fractional CMO/CTO at , for a powerful conversation about the seismic shift happening in SEO, content, and marketing due to AI. Hema shares how AI isn’t just changing how we search, it's changing how businesses must show up. From her roots in B2B manufacturing and tech to her current work in search-everywhere optimization, Hema walks us through how to future-proof your brand for agentic AI systems and LLM-driven discovery. If you’re in B2B, services, or high-ticket sales and want to attract higher-value clients...

ChatGPT and Smart Automation for Product CEOs to Avoid AI Errors with Rachelle Copeland

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host sits down with , founder and CEO of , a full-service private label handbag and accessory company. Rachelle shares how she’s exploring AI to streamline everything from design to sourcing, and how custom GPTs and automation tools are helping her team save time and scale smarter. She also talks about the evolution of her career, from launching her own branded handbag line to building a behind-the-scenes powerhouse for global fashion retailers. If you're in a product-based business and want to stay ahead of the curve, this episode is a...

How AI, Prompt Engineering and Automation Save Time and Boost Growth with Anisha Gaitan

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host is joined by , founder and CEO of , a marketing consulting firm. Antisha shares her expertise on how AI can be leveraged as a "force multiplier" in marketing, helping businesses scale and grow efficiently. She discusses how AI enhances content ideation, strategy development, and marketing automation, particularly for small businesses and growth-stage companies. Antisha also dives into her journey from television production to founding a consulting firm and her deep commitment to using AI to create efficiencies in business...

AI Tools for Families to Capture Stories and Build Authentic Digital Legacy with Jeremy Horn

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host is joined by , Founder of , to explore how AI can help us preserve family legacies and foster deeper human connections. Jeremy shares his personal inspiration behind the creation of Storypedia and its companion app, , a storytelling platform designed to bridge generational gaps using technology. With a background as a global digital strategist and client partner for brands like Ford and Adobe, Jeremy now brings that expertise to a mission rooted in humanity: strengthening relationships through shared stories. This conversation...

How to Build a Recruiting Firm Solo with AI, Rich Dad Thinking, and Zero Hires with Justin Dixon

AI for Business Owners

In this episode of the AI for Business Owners Podcast, host sits down with , Founder of , to explore how solopreneurs can use AI for both tactical tasks and strategic growth. Justin shares his unexpected leap into entrepreneurship just before the pandemic hit and how he’s built a resilient recruiting firm that now partners with private equity firms and startups. Jeff and Justin explore how AI can be used not only to streamline operations like candidate sourcing and content writing but also as a thought partner and business board. From lessons in bootstrapping to building out AI-powered...

More Episodes

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Antisha Gaitan, founder and CEO of Amplifi Group, a marketing consulting firm. Antisha shares her expertise on how AI can be leveraged as a "force multiplier" in marketing, helping businesses scale and grow efficiently. She discusses how AI enhances content ideation, strategy development, and marketing automation, particularly for small businesses and growth-stage companies. Antisha also dives into her journey from television production to founding a consulting firm and her deep commitment to using AI to create efficiencies in business development.

Key Takeaways

AI is a valuable tool for speeding up research, generating content ideas, and automating marketing processes.
Using AI for persona development and creating content that aligns with specific strategies and client needs.
Automation tools like Make, Zapier, and N8N help streamline workflow and save time for solopreneurs and small teams.
AI should be treated as a complement to human effort, with the focus remaining on delivering personalized, high-quality results.
Strategic use of AI for content ideation, social media, and email automation can transform business operations and drive growth.

Noteworthy Quotes

"AI is a force multiplier that helps scale your business and your marketing strategy." – Antisha Gaitan
"AI isn't the end-all, it's just a tool. You still need to bring your unique voice and human touch into the work." – Antisha Gaitan
"As a business owner, you're always looking for ways to save time. AI is a great tool to automate repetitive tasks and allow more time for creative, high-impact work." – Antisha Gaitan
"Automation can be the key to taking your marketing from something you just manage to something that works for you on autopilot." – Jeff Torello
"Using AI to personalize and automate outreach can free up your time for real business development." – Jeff Torello

Key Timestamps

00:00 – Introduction: Meet Antisha Gaitan, founder of Amplifi Group

03:55 – Antisha’s journey from television production to marketing consulting

06:07 – How AI acts as a force multiplier in marketing strategy

08:58 – Leveraging AI for content ideation and messaging

18:16 – The role of automation in small business marketing

19:27 – Tools and platforms for automating marketing workflows (Make, Zapier, N8N)

28:41 – AI as a supplement, not a replacement for human creativity

30:38 – Final thoughts: The future of marketing automation and AI in business

FOLLOW OUR GUEST ANTISHA GAITAN ON:

LinkedIn: https://www.linkedin.com/in/antishagaitan/

LinkedIn Amplifi Group: https://www.linkedin.com/company/amplifigroup/