How AI Search Forces PR Leaders to Abandon SEO and Master GEO Strategy with Angela Betancourt
Release Date: 10/22/2025
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info_outlineIn this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Angela Betancourt, founder and CEO of the Betancourt Group, for a dynamic and insightful discussion about the evolving intersection of AI, memory, marketing, and customer experience.
Angela shares how she uses tools like ChatGPT as a creative assistant in her professional and personal life, and Jeff explains the emerging world of agentic AI, where intelligent systems will take autonomous actions on behalf of users.
This episode tells what memory, personalization, and AI ethics mean for marketers, brands, and consumers. If you're in PR, communications, or any customer-facing industry, this conversation is essential listening.
Key Takeaways
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Why ChatGPT feels personal, but what “memory” really means under the hood
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The risks of oversharing with AI: privacy, security, and data training
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What agentic AI is and how it changes buying behavior and brand discovery
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Why semantic search is replacing SEO, and what your content needs to do now
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How marketers should prepare for customers who never visit a website again
Noteworthy Quotes
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"I use ChatGPT for brainstorming, travel ideas, toy activities, PR campaigns, it's like a creative partner." – Angela Betancourt
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"The real aggregation point for brands is shifting from Google to the chat interface." – Jeff Torello
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"Agentic AI will not wait for clicks, it will take action for the user, and that changes everything." – Jeff Torello
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"AI shouldn't replace your humanity; it should help you serve others more creatively and effectively." – Angela Betancourt
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"To compete in an agentic world, your brand needs semantic relevance, not just keywords." – Jeff Torello
Key Timestamps:
00:00 – Introduction: Meet Angela Betancourt and her PR background in conservation and social impact
02:02 – How Angela uses ChatGPT: A creative assistant for parenting, travel, and work
03:20 – Does AI “know” you?: A discussion on memory, personalization, and privacy
07:45 – AI and therapy?: Ethical boundaries and over-dependence on digital tools
15:37 – What is agentic AI?: Jeff breaks down how agentic systems take autonomous action
23:54 – AI memory: Where are we now?: The future of context-aware assistants
31:38 – SEO vs Semantic Search: How LLMs are changing the rules of discoverability
38:19 – The marketing shift: Why impressions, attention spans, and branding must evolve
45:51 – Creating delight: How AI can elevate emotional connection in customer experience
48:36 – Wrap-Up: Final thoughts on AI’s place in humanity and branding
FOLLOW OUR GUEST ANGELA BETANCOURT ON:
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LinkedIn Betancourt Group: https://www.linkedin.com/company/betancourtgroup/
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Website: https://angelabetancourt.com/
FOLLOW OUR HOST JEFF TORELLO ON:
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LinkedIn: https://www.linkedin.com/in/jtorello/
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Website: https://sinjun.ai/
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