56 - How to Bring in Inquiries Through a Long-Term SEO Strategy with Rachelle Gyetvai
All Angles Photography Podcast
Release Date: 09/27/2024
All Angles Photography Podcast
Ever had a post unexpectedly take off, only to feel overwhelmed by the flood of comments and have no idea how to capitalize on all that attention? Going viral on Instagram or TikTok seems like every photographer's dream, but the truth is most of us aren't actually prepared when it happens! In this episode, I dive into my own recent experience with viral reels that generated hundreds of comments and what I wish I'd had in place beforehand. Rather than just celebrating those vanity metrics, I'll share exactly how to optimize your social media marketing systems so that when your moment comes (and...
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Ever find yourself making great money in your photography business but still drowning in debt? There's a reason for that, friend—and it's not about how many weddings you book. In this candid episode, I'm pulling back the curtain on my personal journey to becoming debt-free through my photography business. I'm not here to brag about financial wins, but to share the exact systems I implemented that allowed me to eliminate debt while building a sustainable photography career. If you've been feeling the weight of student loans, credit card debt, or equipment financing while trying to grow your...
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Ever wonder how photographers get those amazing shots at New York Bridal Fashion Week? The secret might be easier than you think! In this conversation with wedding photographer Leah Strozeski, we pull back the curtain on what it's really like to photograph bridal runways, presentations, and designer collections. If you've been curious about how to get your foot in the door at high-end fashion events, build connections with luxury wedding vendors, or elevate your portfolio with editorial bridal photography, this episode is for you! In this episode of All Angles Photography Podcast, you will...
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Ever feel stuck in the $5,000 wedding photography range, wondering what it really takes to command those premium $10,000+ prices? If you're questioning whether it's just about adding zeros to your pricing guide or if there's something more substantial separating these tiers, this episode is your roadmap to higher pricing. As someone who spent years in the $5-7K range before successfully making the leap to $10-13K packages, I'm pulling back the curtain on exactly what changed in my business, portfolio, and client approach that made this pricing jump possible. This isn't about overnight...
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Have you ever felt so burned by photography education that you considered giving up your dream completely? In this powerful episode, I sit down with Elena, a Chicago-based elopement and wedding photographer who almost didn't join Book It because of past negative experiences with photography education. But taking that leap of faith transformed her business - she went from struggling to book clients to bringing in over $25K in just five months as a city hall elopement photographer. If you're feeling stuck in your photography business, doubting whether investing in education is worth it, or...
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Are you a wedding photographer who feels stressed every time you need to promote your services on Instagram? Maybe you've been avoiding Stories altogether because you're worried about coming across as "too salesy," or you're stuck in the cycle of endless portfolio dumps and "one spot left!" posts that aren't bringing in those premium wedding photography clients. Here's the truth: if you're not selling, you're not selling. In this episode, I'm breaking down how to transform your Instagram Stories strategy from uncomfortable self-promotion to authentic connection that attracts $5K+ wedding...
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Are you tired of feeling stuck in the mini session cycle, wondering how other photographers seem to book those dream weddings and destination clients? If you're a wedding photographer questioning whether investing in education is really worth it when you're already struggling to get consistent bookings, this episode is for you. Join me as I chat with my former Book It student Kianna Martinez, who transformed her photography business from sporadic mini sessions to booking destination weddings and doubling her income in just three months - all while being a full-time psychology student and...
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As business owners, we often fear taking extended time away will tank our income or hurt our client experience. But what if I told you I maintained consistent $20k+ months during my maternity leave while being fully present with my newborn? In this raw, unfiltered episode, I'm sharing how I navigated maternity leave as a photography business owner, from planning to execution, and the unexpected challenges of returning to work. Whether you're planning for maternity leave or simply want to create systems that allow you to step away from your business without sacrificing income, this episode will...
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Is email marketing for photographers in or out? Is it worth spending your time and energy on? Spoiler alert: Yes! It absolutely is! We’re diving deep into why email marketing isn’t just relevant—it’s thriving. Learn how I turned simple, monthly emails into over $10k in dream bookings—and how you can too. In this episode, I share why email marketing is more reliable than social media, the true email reach versus other social platforms, and actionable steps to get started with email marketing. Press play and start building the email list that will transform your...
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As a photographer or any kind of entrepreneur, it’s really important to have someone on your team to help you build wealth and plan for the future. That’s why I have my own personal financial advisor, Derek Kilgore. Derek is a wealth management advisor and growth and development director with Northwestern Mutual. He has been working with business owners for the past 8 years, so he understands many of the challenges entrepreneurs face. During this episode, we talk about everything you need to know when it comes to financial planning and building wealth, including the first...
info_outlineAre you done with the days of having to post on Instagram to receive inquiries? Are you tired of feeling like your marketing channels are running in more of a short-term kind of way? Then SEO is the way to go. It’s such a powerful strategy you can start implementing now for more of those long-term effects.
I brought Rachelle Gyetvai from Photography Workflows to speak with us about how to implement SEO in your photography business. Rachelle helps photographers build sustainable businesses. With a rich background in visual communications, over a decade as a corporate marketing consultant, and a former photographer, she brings a unique blend of expertise to the industry.
During our conversation, we talk about the first 3 things Rachelle recommends doing to optimize your website for SEO. We also discuss keywords, how to know what keywords to rank for, blogging and Pinterest, and how SEO helps you to build more of a sustainable business.
In this episode, we cover:
- Rachelle’s journey from communications to photographer to SEO strategist
- The first 3 things you should be doing to optimize your website for SEO
- The best platforms for keyword research
- How to prioritize looking for keywords to actually rank for
- Should blogging and Pinterest be part of your SEO strategy?
- How often new photographers should be blogging and how many pins should be posted per day
- Other SEO strategies Rachelle recommends
- How SEO allows photographers to build sustainable businesses
- Ways to work with Rachelle
SHOW NOTES: https://clairehunt.co/blog/bring-in-inquiries-through-a-long-term-seo-strategy/
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