Illustrating Leadership Lesson: Communicating Your Message

First, did you come here just for the link to join Marisa's free masterclass called "Leave 'Em Wanting More"? Smart move. Sign up here for the live class on September 10, 12, or 14 (2024). 

 

Ok, here's more about the episode...

In this episode of the Illustrating Leadership Podcast, host Jessica interviews Marisa Corcoran, founder of the Copy Confidence Society. They discuss Marisa's influence on Jessica's journey to creating the podcast, the importance of clear and effective messaging, and authentic communication strategies. Marisa shares insights on the 'Copy Stars' framework, the significance of small, relatable storytelling, and common pitfalls in creating impactful messages. Jessica highlights how Marisa's guidance has transformed her approach to copywriting and leadership. Tune in for valuable tips on enhancing your communication skills and becoming a more effective leader.

 

00:00 Introduction and Guest Welcome

00:20 The Story Behind the Podcast

03:06 Marisa's Background and Philosophy

03:39 The Importance of Messaging in Business

05:00 Leadership and Personal Branding

11:24 Crafting Clear and Engaging Messaging

22:45 A Funny Acting Anecdote

23:30 Understanding Entrepreneurial Communication

24:26 Overcoming Fear in Business

25:37 The Three Rs of Business Success

26:54 The Copy Stars Concept

33:14 The Power of Storytelling

43:34 Upcoming Events and Opportunities

 

Marisa and Her Magic

Marisa Corcoran is a genius when it comes to crafting compelling messages. Her innovative approach has shaped businesses and personal brands, guiding them to communicate in ways that truly resonate. Before we dive into her treasure trove of wisdom, let me share how Marisa has impacted my own journey.

 

I've known Marisa for a while now, being a member of her Copy Confidence Society. She's been instrumental in the evolution of my business, Right Life Coaching, and even encouraged me to start the Illustrating Leadership podcast. Her encouragement and insights have been invaluable, making her a cornerstone of my professional growth.

 

Cultivating Authentic Leadership

One of the pivotal points Marisa touched on in our chat was the importance of showing up authentically in leadership roles. She emphasized the need for clarity and confidence when discussing what we do. I loved how she broke it down into what she calls the "three licks" to get to the center of your messaging, akin to the classic Tootsie Roll Pop commercial.

 

1. **First Lick**: Start with a clear and specific statement about what you do. Avoid jargon and keep it simple.

2. **Second Lick**: Engage curiosity by providing relatable anecdotes or metaphors that illustrate your role or mission.

3. **Third Lick**: Deepen the conversation with more detailed insights and your bigger vision or mission.

 

This method not only makes your message more digestible but also opens up a dialogue rather than delivering a monologue.

 

The Power of Relatability

Marisa is a master storyteller. She underscored that the smaller, slice-of-life moments often have the most significant impact. Instead of aiming for grandiose narratives, tap into everyday experiences that your audience can relate to. For example, Marisa shared a story about her daughter to highlight communication gaps, making a compelling point about not assuming how others will react.

 

Stories like these create a sense of empathy and understanding among your audience, whether it's your team, clients, or a broader community. People are naturally drawn to authenticity and vulnerability, qualities that storytelling helps you to convey effectively.

 

Leveraging the Copy Stars

Understanding your unique strengths as a leader is crucial. Marisa introduced her concept of the Copy Stars, a system inspired by her acting background. This tool helps identify your dominant communication style and strengths, making it easier to present yourself authentically. Here are the main Copy Stars:

 

- **Hooker with a Heart of Gold**: Direct, funny, and relatable.

- **Nerdtastic Leader**: Detail-oriented and strategic.

- **Relentless Cheerleader**: Positive and motivational.

- **Quirky Misfit**: Unique and innovative.

 

By identifying your Copy Star, you can tailor your communication style to be more effective and resonate with your audience.

 

Storytelling: Your Secret Weapon

 

Marisa highlighted that storytelling is humanity's oldest form of communication, dating back to the Chauvet Cave paintings over 30,000 years ago. It's proven to be a powerful method for relaying messages and building connections.

 

One crucial aspect of good storytelling is to "think small." Rather than crafting elaborate tales, focus on specific, relatable moments that convey your message powerfully. In our conversation, I shared how my vegetarian lifestyle intersects humorously with my husband's love of steak, and how that story connects to leadership principles. It’s these everyday anecdotes that make your message memorable and impactful.

 

Closing Thoughts

The insights Marisa shared are not just for entrepreneurs but for anyone in leadership roles striving for better communication. As she prepares for the launch of her acclaimed Copy Confidence Society, it's clear that her methods can revolutionize how we present ourselves and our missions.

 

If you're interested in diving deeper, Marisa offers a fabulous live masterclass, "Leave Them Wanting More." It's a must-attend for anyone looking to whip up irresistible copy with creativity and chutzpah. Join me by clicking here for your free ticket! Classes are live on September 10, 12, and 14 in 2024. 

 

To learn more about Marisa and her transformative work, visit her website, follow her on Instagram, and consider joining her next masterclass. Trust me, it’s worth every moment.

 

Your host, Jessica Wright, is a Life & Career Development Coach for Leaders and the Founder of Wright Life Coaching, LLC. You can follow her on LinkedIn and Instagram. Learn more about Leadership Masterclass, the private podcast and community at www.jessicawright.online/leadership-masterclass. 

 

Want to help make more of the Illustrating Leadership Podcast happen? Donate $5 at https://ko-fi.com/wrightlife. Thank you so much for your support!