6. The Power of Stories to Connect, Train, and Humanize with Rance Greene
Release Date: 06/12/2024
32. When Customer Education and L&D Collide with Debbie Smith
L&D Must Change
L&D and customer education are similar, but not the same. There is a lot L&D can learn from this parallel profession. In this episode, Debbie Smith joins Jess Almlie to reveal the secrets of successful customer education that L&D should adopt as their own. They discuss why learners should feel empowered, not controlled whether or not those learners are external customers. As well as how L&D can adopt the data-driven, outcome-focused mindset that customer education requires. Jess and Debbie discuss The top priorities of customer education vs. L&D. The...
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31. Context Over Content with Candice Mitchell
L&D Must Change
Too often, training misses the mark because it skips the most important step. In this episode of L&D Must Change, Candice Mitchell joins Jess Almlie to unpack why context should always come before content in L&D. Candice shares practical strategies for uncovering business needs, building credibility, and shifting away from the traditional order-taker mindset. From gathering macro trends to asking the right stakeholder questions, she illustrates how deeper context leads to faster and more relevant learning solutions. Tune in for a lively, honest conversation full of actionable insights...
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30. Think Like a Marketer with Mike Taylor and Bianca Baumann
L&D Must Change
What happens when L&D professionals start thinking like marketers? In this episode, Jess Almlie talks with Mike Taylor and Bianca Baumann about how adopting a marketing mindset can transform learning experiences. From learner personas to emotional storytelling and irresistible content design, they share real-world strategies and small shifts with big impact. Discover how to connect more deeply with learners and elevate engagement through their new book, Think Like a Marketer, Train Like an L&D Pro. Jess, Mike, and Bianca discuss The benefits of L&D adopting a marketer...
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29. Flipping the Script on Your L&D Career with Sarah Cannistra
L&D Must Change
Think you need a fancy job title to land your dream L&D role? Think again. In this episode of L&D Must Change, Jess sits down with Sarah Cannistra, L&D career coach, author of Land Your Next L&D Role, and passionate advocate for breaking out of the "one and done" career mindset. Together, they unravel why L&D professionals often don't apply their own learning philosophies to their own career growth and how to change that. If you’re an L&D pro ready to rethink your path and future-proof your career, this conversation is your new roadmap. Sarah and Jess...
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28. Maturing the L&D Function with David James
L&D Must Change
Imagine a world where L&D is a driving force behind business transformation, not just a provider of training. In this episode, David James, former Disney L&D leader and current CLO of 360Learning shares why realizing this vision requires L&D to mature beyond reactive and even proactive operational models. He introduces a new L&D maturity model that lays out a clear roadmap for that shift and explains why this evolution is more urgent than ever. This conversation offers both inspiration and a practical starting point for what’s next. Jess and David discuss The need for...
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27. Rethinking Performance Feedback with Dr. Sandra Mashihi and Dr. Kenneth M. Nowack
L&D Must Change
Good feedback fuels performance and behavior change. Poor feedback does the opposite. It’s one of the most powerful tools in a leader’s toolkit, yet one of the hardest to get right. In this episode, Dr. Ken Nowack and Dr. Sandra Mashihi unpack why feedback often fails, and how L&D can help leaders build the skills to deliver it in ways that actually drive results. From the neuroscience of feedback to practical models like the 3E framework and 4-quadrant approach, Ken and Sandra offer L&D professionals a clear path to elevating feedback across the organization. What You'll...
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26. AI Isn't a Tool; It's a Team Member with Josh Penzell
L&D Must Change
Everyone’s talking about AI—but are we thinking about it the right way? In this special one-year anniversary episode, I finally dive into the AI conversation with Josh Penzell, who challenges us to see AI not as a tool, but as a teammate. This conversation isn’t about learning prompts—it’s about shifting mindsets and imagining what’s possible when we stop trying to make faster horses and start building something entirely new. Josh and Jess Discuss Using AI as a collaborative team member and not a tool. Working with AI as a brainstorming partner to reduce cognitive load and...
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25. L&D in the Startup World with Tom Bowen
L&D Must Change
When does the L&D function form in an organization? What's the first order of business when it does? Today's guest, Tom Bowen, is known as the L&D pro who can get an L&D function up and running in the startup world and he's done that job over and over again. He even calls himself a "serial startup guy" for L&D. In this episode, Tom will share what it's like to be the first L&D pro hired into a small start-up business including when he's usually brought in, what he does first, and what makes working in L&D in the startup world unique. Jess and Tom...
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24. What L&D Can Learn From Product Management with Rashi Kakkar
L&D Must Change
There's nothing I love more than when someone takes on an L&D role from another industry and becomes immediately confused as to why our profession functions the way it does. It provides an immediate opportunity for new ideas and conversation. This was the case for today's guest, Rashi Kakkar, when she moved from a career consulting in product management into an L&D leadership role. The result was a marriage of the two professions. One where the best pieces from each were elevated and the confusing bits eliminated. It turns out L&D can learn a lot from product management. ...
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23. Is It Time to Ditch Your LMS? with Sarah Mercier
L&D Must Change
How do you feel about your LMS? If you're like most you may have a love + hate relationship with the platform. Today's guest, Sarah Mercier, found herself working with client after client trying to solve clunky LMS issues, so she threw out the LMS playbook and created an alternate tool. What does that mean for you? Well, you just might not need your LMS any longer. Sarah and Jess discuss: The evolution of learning platforms Ongoing issues with traditional LMS systems like complexities in user access, content delivery, and data fragmentation The creation of the new, XCL tool,...
info_outlineStories have the power to hold us in anticipation, motivate us to learn more, and connect with others on a human level. Rance Greene discovered this by accident when he made the move from directing actors on the stage to directing the creation of compliance training in business. Suddenly, ethics and compliance jumped to the top line item in the company culture survey. People knew what to do, listened to the stories, and reported that they were looking forward to the next round of compliance training. Can you imagine this happening in your company?
Rance achieved this seemingly impossible feat using powerful stories in the compliance training. Stories that humanized the learners, provided a strong conflict, and motivated them to resolution.
Listen in on my conversation with Rance to learn more about:
- Working with stakeholders and SMEs as humans first and sources of information second.
- The disrespect shown by not including observable actions in training.
- The importance of defining relatable characters, strong conflict, and a desire for resolution in a story designed for learning.
- Three questions to ask when starting any design project.
Rance Greene is often known as the "Story Man," but he prefers the title "Story Designer." He formed needastory.com and the School of Story Design (schoolofstorydesign.com) for those who struggle with storytelling at work. His methodology—Story Design—gives leaders and talent development professionals a systematic and creative way for discovering who their audience is and how to persuade them to act on new ideas. He helps leadership teams, entrepreneurs and instructional designers discover that they are uniquely equipped to tell the best story for their audiences. Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks, and writes often on the benefits of stories to connect people to one another.
Find out more and connect with Rance Greene here:
- Website: www.needastory.com
- School: www.schoolofstorydesign.com
- "Story Zone" Blog: https://www.schoolofstorydesign.com/blog
- Book: Instructional Story Design: Develop Stories That Train
- Email: [email protected]
Find out more and connect with Jess Almlie here:
- Subscribe to the L&D Must Change Newsletter
- Learning Business Advisor Consulting