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Episode 53 – Building Strategic Relationships in Sales with Corey Quinn

Call The Damn Leads

Release Date: 01/02/2025

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More Episodes

In this episode of Call the Damn Leads, we dive into the world of relationship-building in sales with Corey Quinn, an expert marketer and author of Anyone, Not Everyone. Corey shares his journey in transforming an agency into a niche-focused powerhouse and the importance of specialization in sales. From giving away a Tesla to sending memorable, thoughtful gifts, Corey reveals the strategic techniques that have set him apart. This episode is loaded with actionable insights on how to use relationship-building and targeted outreach to drive lasting success in sales.

Key Highlights

🎁 Memorable Sales Tactics

  • Corey recounts an unforgettable Tesla giveaway at a franchise conference that put his company on the map and rapidly expanded their client base.

  • Corey shares the power of personalized gifts in sales, from gourmet cookies to embroidered pillows, proving that a thoughtful gesture can lead to million-dollar deals.

📈 Strategic Targeting and Market Specialization

  • Corey emphasizes the importance of specializing in a market, which allowed his agency to scale from $20 million to $150 million in revenue.

  • He discusses the process of identifying and targeting a smaller group of highly qualified prospects to create meaningful, long-lasting client relationships.

🔍 The Power of Consultative Selling

  • Corey advocates for consultative selling, focusing on understanding client needs and offering tailored solutions rather than just closing deals.

  • He stresses that sales success lies in meeting clients where they are, aligning solutions with their needs, and walking away if it’s not a good fit.

💡 Lessons on Delegation and Systemization

  • Corey highlights the significance of founders owning their processes, using books like The E-Myth as inspiration. He warns that premature delegation without established systems can lead to chaos, encouraging business owners to create a replicable process before passing off key roles.

Actionable Takeaways

  1. Build Connections with Personalized Gifts: Thoughtful gifts that reflect the prospect’s interests show authenticity and can open doors to meaningful relationships. Avoid generic gifts—go for personalized and memorable.

  2. Focus on a Niche Market: Specializing in a vertical not only creates a clearer brand identity but also fosters expertise and trust. If you’re struggling to scale, consider narrowing your focus.

  3. Be a Consultative Seller: Shift from transactional selling to consultative selling by focusing on understanding the prospect’s goals and challenges. This builds credibility and trust, leading to higher conversion rates.

  4. Own Your Systems: Before delegating, ensure you have a clear, documented process. This ensures that your business remains consistent and scalable, even as you bring on new team members.

How to Connect with Corey Quinn

Corey offers more insights in his book, Anyone, Not Everyone, which outlines a proven system for niche specialization. He’s also made the audiobook version available for free, along with workbooks to help implement his strategies.

 

 

Call The Damn Leads

“By sales professionals, for sales professionals.” Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

  • Real Sales Stories: Tales that entertain and inspire

  • Proven Tactics: Practical tips for boosting your sales game

  • Humor and Energy: Fun takes on the ups and downs of sales life

  • Expert Advice: Learn from seasoned pros across different fields

Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories. Want to be a guest? Pitch your story at Call the Damn Leads.

Follow Call The Damn Leads on Instagram - @callthedamnleads