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Episode 77 - Turning Conversations into Clients with Karen Roberts

Call The Damn Leads

Release Date: 06/19/2025

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More Episodes

In this powerful episode of Call The Damn Leads, I chop it up with Karen Roberts, a straight-shooting business mentor and media expert who's been helping entrepreneurs monetize their message and scale their impact—without selling their soul.

Karen pulls back the curtain on how she built a thriving coaching business by staying authentic, asking the right questions, and helping others show up with confidence through her signature podcast platform.

Whether you're a coach, consultant, or just tired of spinning your wheels with content that doesn’t convert, Karen delivers real talk and real strategy on how to turn conversations into clients.

You’ll walk away with mindset shifts, marketing tactics, and a renewed fire to serve the people who need your help the most.

 

 

Episode Highlights

🎤 From Burnout to Breakthrough
Karen gets real about hitting a wall in her business after trying all the things—funnels, ads, and the endless grind. When she stopped trying to sell and started simply talking to people, everything changed. Her focus shifted from “closing” to connecting.

💡 Conversations > Funnels
This one’s for the folks spending hours trying to build complicated systems. Karen shares how meaningful conversations—on her podcast and in DMs—convert better than any sales funnel. If you’re great at what you do but hate hard selling, this is your lane.

🔍 Your Ideal Client Is You, a Few Steps Back
Karen drops a gem about creating content for the version of you who needed help a few years ago. That’s how you attract aligned clients. You’re not here to speak to everyone—you’re here to serve your people.

⚖️ Value First, Sales Follow
Karen built her brand on giving massive value before asking for the sale. She calls it “seeding the offer,” where your content and conversations naturally lead to clients asking how to work with you—no pushing required.

🔥 Confidence Comes from Clarity
A recurring theme: when you know who you help and how you help them, your confidence skyrockets. Karen walks through how helping clients find their zone of genius and stick to their lane creates unstoppable momentum.

📢 Visibility = Credibility
As the founder of Podcast Profits Unleashed, Karen teaches how podcasting can be the ultimate authority builder. You’re not just creating content—you’re establishing yourself as the go-to expert. And guess what? That brings the right clients to you.

 

 

Key Takeaways

  • Talk more, sell less. Authentic conversations lead to aligned clients.

  • Simplify your marketing. You don’t need complex funnels—just meaningful connection.

  • Serve the person you once were. That’s your niche and your power.

  • Show up confidently. Clarity in your offer fuels boldness in your message.

  • Use your voice. Podcasting builds visibility and authority like nothing else.

  • Seed the offer. Give value first—let the sale come naturally.

 

 

Connect with Karen Roberts

Karen helps coaches and consultants get seen, get heard, and get paid—without burning out or selling out. Through her programs and podcast services, she teaches entrepreneurs how to scale their visibility and attract high-ticket clients through intentional media strategy.

Here’s how you can get in touch and work with Karen:

 

Call The Damn Leads

“By sales professionals, for sales professionals.” Each week, Drewbie Wilson, a sales vet with 20+ years in the game, brings you humor, real-world stories, and powerful strategies to help you excel in your sales career.

Expect a wild mix of:

  • 🎯 Real Sales Stories: Tales that entertain and inspire

  • 💡 Proven Tactics: Practical tips for boosting your sales game

  • 😂 Humor and Energy: Fun takes on the ups and downs of sales life

  • 🧠 Expert Advice: Learn from seasoned pros across different fields

Whether you’re in sales, an entrepreneur, or just looking to grow your business skills, don’t miss out on these invaluable lessons and entertaining stories.

👉 Want to be a guest? Pitch your story at:
https://callthedamnleads.com/pages/podcast

📲 Follow Drewbie: https://www.facebook.com/drewbierides
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