Did AI Kill the SEO Star?
AI Marketing
Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...
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How AI Agents Will Decide Your Brand’s Fate
AI Marketing
In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...
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AGI, Power, and Profit: The Uncomfortable Truths
AI Marketing
Show Notes: Know What to Think Episode length: ~41 minutes Chapters (Skip Ahead) 00:00 — Know · What · Where · Artificial. It’s really entertaining, and we’re doing a lot of fun, good stuff. Then, maybe… maybe longer, but let’s just see how it goes. Most are between 10 and 20 minutes. Alright, go ahead and start. Yep, I’m gonna hit the… 05:00 — There · Robot · Know · What. Right, okay. Alright, so why… why isn’t nuclear an option to bring the kind of power we need? Yeah, I mean, I think the short answer is it’s available, it’s accessible, but I don’t think...
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Fixing Healthcare With Predictive AI
AI Marketing
Guest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ≠ destiny: US costs outpace inflation; prevention and earlier...
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NEO Unpacked: Specs, Price, Timeline: What It Really Does
AI Marketing
Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1X—what it is, what it can (and can’t) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warning—and first-mover playbook. Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...
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Should We Ban AI Superintelligence? Let’s Be Real.
AI Marketing
🔥 Episode Summary: Hundreds of public figures — from Steve Wozniak to Prince Harry — just signed a petition demanding a global ban on AI superintelligence. Their fear? That super-AI could outthink us, escape our control, and maybe even spell the end of humanity. I get it. The Skynet comparisons. The doomsday bunkers. The "pause everything until it’s safe" approach. On the surface, it sounds reasonable. But here’s the hard truth: If we don’t build it, someone else will — and you better pray they believe in freedom. 🧭 Timestamps: 00:00 - Intro: “Prince Harry wants to ban...
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Sora 2 Exposed: How AI Video Will Change Marketing Forever
AI Marketing
Episode Summary: Join Mark Fidelman as he explores Sora 2, the innovative AI video tool poised to transform marketing and content creation. Hear real-world experiences, uncover its strengths and weaknesses, and learn practical tips for safe, creative use. Key Points: What is Sora 2? Sora 2 is an invite-only, AI-powered video tool that allows users to create hyper-realistic video “cameos” and collaborate in a social network-like environment. Strengths: • Rapid prototyping for video and creative concepts • Minimal resources needed for cinematic or cartoon-like videos • Control over...
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AI vs. Human Training
AI Marketing
📌 Episode Overview In this episode of AI Marketing, Mark Fidelman sits down with Monica Márquez—executive strategist, workforce futurist, and co-founder of Flipwork—to explore a pressing question: Can humans adapt fast enough to survive the AI revolution? They break down why traditional training models are failing, what AI means for the future of jobs, and how individuals and companies can avoid getting left behind. 💡 What You’ll Learn in This Episode Why corporate training isn’t dead—but the old playbooks are obsolete. How AI is reshaping job roles faster than people can...
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Agentic AI: The Future of Marketing Workflows
AI Marketing
Guest: Christian Monberg, CTO & Head of Product at Zeta Global Host: Mark Fidelman 🔑 Episode Summary In this episode, Mark Fidelman sits down with Christian Monberg, CTO at Zeta Global, to unpack the rise of Agentic AI and what it means for the future of marketing. From redefining the marketing funnel to exploring “agents talking to agents,” the conversation covers both the opportunities and risks as AI reshapes how marketers operate. Christian explains the difference between AI agents and Agentic AI systems, why deterministic data foundations matter, and how enterprises can prepare...
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Back to School, Back to AI: Amnesty for Students and Workers?
AI Marketing
Guest: Nick Cawthon Host: Mark Fidelman Episode Summary As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI “cheating”? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punish—or reward—those who leverage generative tools? Nick brings deep...
info_outlineMark Fidelman and Lee Hackett discuss the transformative potential of AI in marketing, emphasizing that CMOs must personally engage with AI tools to stay competitive and drive business value. They explore how AI will reshape marketing roles, potentially reducing team sizes while increasing productivity through advanced technologies like AI agents and large language models. The conversation highlights the critical need for CMOs to experiment, understand AI capabilities, and proactively integrate these technologies into their strategic planning to remain relevant in the rapidly evolving digital landscape.
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Speakers were Host Mark Fidelman and Lee Hackett from Blueprint X
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Discussion focused on how CMOs can leverage AI technologies
Main Podcast Highlights:
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AI's Impact on Marketing
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AI will transform marketing roles
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Productivity gains expected
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Teams will likely become smaller
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CMOs must personally engage with AI tools
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Critical AI Adoption Strategies
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Understand data models
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Create organizational willingness to experiment
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Develop a clear vision for AI integration
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Focus on business metrics and measurable outcomes
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Future CMO Skills
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Master AI tools
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Demonstrate ability to deploy AI effectively
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Be curious and adaptable
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Learn to direct AI agents strategically
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Immediate Recommendations
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Start using AI tools daily
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Experiment with AI agents
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Stay informed about emerging technologies
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Don't outsource AI learning
Recommended Action: CMOs should personally experiment with AI tools like ChatGPT and create AI agents to understand their potential.
Lee Hackett's contact information is: Website: blueprintx.com (spelled B-L-U-P-R-I-N-T-X) Email: lee.hackett@blueprintx.com