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How AI Agents Will Decide Your Brand’s Fate

AI Marketing

Release Date: 11/13/2025

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In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...

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Fixing Healthcare With Predictive AI show art Fixing Healthcare With Predictive AI

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Guest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ≠ destiny: US costs outpace inflation; prevention and earlier...

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🔥 Episode Summary: Hundreds of public figures — from Steve Wozniak to Prince Harry — just signed a petition demanding a global ban on AI superintelligence. Their fear? That super-AI could outthink us, escape our control, and maybe even spell the end of humanity. I get it. The Skynet comparisons. The doomsday bunkers. The "pause everything until it’s safe" approach. On the surface, it sounds reasonable. But here’s the hard truth: If we don’t build it, someone else will — and you better pray they believe in freedom. 🧭 Timestamps: 00:00 - Intro: “Prince Harry wants to ban...

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Episode Summary: Join Mark Fidelman as he explores Sora 2, the innovative AI video tool poised to transform marketing and content creation. Hear real-world experiences, uncover its strengths and weaknesses, and learn practical tips for safe, creative use. Key Points: What is Sora 2? Sora 2 is an invite-only, AI-powered video tool that allows users to create hyper-realistic video “cameos” and collaborate in a social network-like environment. Strengths: • Rapid prototyping for video and creative concepts • Minimal resources needed for cinematic or cartoon-like videos • Control over...

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Guest: Christian Monberg, CTO & Head of Product at Zeta Global Host: Mark Fidelman 🔑 Episode Summary In this episode, Mark Fidelman sits down with Christian Monberg, CTO at Zeta Global, to unpack the rise of Agentic AI and what it means for the future of marketing. From redefining the marketing funnel to exploring “agents talking to agents,” the conversation covers both the opportunities and risks as AI reshapes how marketers operate. Christian explains the difference between AI agents and Agentic AI systems, why deterministic data foundations matter, and how enterprises can prepare...

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AI Marketing

Guest: Nick Cawthon Host: Mark Fidelman Episode Summary As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI “cheating”? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punish—or reward—those who leverage generative tools? Nick brings deep...

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More Episodes

In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers:

  • The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses.
  • The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites.
  • Why structured, well-tagged product information and content is critical for visibility within AI systems.
  • The growing importance of authentic social proof—such as customer reviews, forums, and third-party ratings—to boost a brand’s credibility with AI agents.
  • How brands can leverage video, podcasts, and other multimedia content to increase discoverability and connect with both AI systems and human audiences.
  • Actionable strategies for preparing your brand for AI-driven search, including building a strong presence on platforms like YouTube, Reddit, and industry-specific review sites.
  • Insights into how brands can stand out with unique, novel information and real customer feedback as competition increases with the proliferation of AI tools.
  • ChatRank’s role in helping businesses audit, track, and optimize their brand presence for AI discoverability, including both self-serve software and managed services.

Key Takeaways:

  • Start exploring AI-only websites tailored for agentic interactions.
  • Make your product information highly structured and accessible to AI.
  • Develop a comprehensive strategy to build authentic social proof.
  • Invest in video, podcasts, and other easily digestible content formats.

Learn how to get your brand ready for the new world of agentic discovery with practical advice from www.ChatRank.ai , and visit chatrank.ai for more information.

Follow the host mark @markfidelman

Get Mark's book at www.agentized.com