AI Marketing
In this episode, host Mark talks with James Thornton, CEO of Daz 3D / Tafi, about what it really means to build an AI-centric business. James shares how his company evolved from a 3D content and avatar business into a key AI data provider for some of the world’s largest tech and gaming brands. They discuss: The shift from scraping web data to bespoke, rights-clean AI training data Using AI across product, marketing, and customer service workflows Real-world applications in VR, robotics, gaming, and product visualization How AI is...
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In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with David Amar, founder of Makina (a new conference dedicated to physical AI), to explore how robots and humanoids will change the future of marketing. They discuss why robots are such powerful brand activations, when we might see in‑home humanoid housekeepers, how China is leading on hardware while the West leads on software, and why 2025–2026 feels like the “GPT moment” for physical AI. David also shares what to expect at Makina in Paris on July 7 and...
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AI is moving faster than most marketing organizations can handle and many AI initiatives are quietly failing. In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with Steve Wunker, innovation expert, former collaborator of Clayton Christensen, and author of AI and the Octopus Organization, to break down: Why treating AI like a “tech upgrade” is a massive mistake How most companies are “AI-ifying broken processes” instead of rethinking them The difference between pilots that learn vs. pilots that waste time Why AI doesn’t replace great marketers, it...
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In this episode of AI Marketing Today, host Mark Fidelman sits down with Diego Lomanto, Chief Marketing Officer at Writer, to explore the frontier of Agentic Marketing. They move beyond simple "personal productivity" tools and dive into how AI agents are orchestrating complex team workflows, transforming how enterprises like Qualcomm and American Eagle operate. Get our Book on becoming 🎙️ Episode Highlights Defining Agentic Marketing: Diego explains the shift from using AI as a personal assistant (writing a blog post faster) to process orchestration. It’s about building autonomous...
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Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...
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In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...
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Show Notes: Know What to Think Episode length: ~41 minutes Chapters (Skip Ahead) 00:00 — Know · What · Where · Artificial. It’s really entertaining, and we’re doing a lot of fun, good stuff. Then, maybe… maybe longer, but let’s just see how it goes. Most are between 10 and 20 minutes. Alright, go ahead and start. Yep, I’m gonna hit the… 05:00 — There · Robot · Know · What. Right, okay. Alright, so why… why isn’t nuclear an option to bring the kind of power we need? Yeah, I mean, I think the short answer is it’s available, it’s accessible, but I don’t think...
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Guest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ≠ destiny: US costs outpace inflation; prevention and earlier...
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Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1X—what it is, what it can (and can’t) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warning—and first-mover playbook. Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...
info_outlineGuest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth)
Episode Summary
Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes.
Key Takeaways
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Cost crisis ≠ destiny: US costs outpace inflation; prevention and earlier intervention are the only scalable fix.
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Data > drama: EHRs + labs + pharmacy + wearables + behavioral/financial breadcrumbs create a far clearer risk picture than any single stream.
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AI’s role today: Triage and risk flags—not final diagnoses. Models surface “high suspicion” and hand off to clinicians.
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Privacy is the moat: Strict consent, separation from employers/insurers, and legal walls keep PHI protected and trust intact.
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What signals matter: From basic blood panels and pharmacy gaps to face-scan metabolic cues—more signals = better precision.
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Why consumers care: Earlier answers, fewer nasty surprises, and lower lifetime spend. Prevention is the new ROI.
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Business model reality: Think subscription + outcomes, not one-off tests. The value is longitudinal.
Chapters & Timestamps
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00:00 — Why AI in healthcare actually matters now
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00:34 — Meet Mariano: engineer → serial healthcare founder
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06:08 — The cost curve problem and why prevention is unavoidable
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07:44 — What this company really does: navigation + prediction, not diagnosis
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08:01 — Remote monitoring basics: from wearables to at-home capture
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09:13 — The messy truth: fragmented data, privacy laws, and integration
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12:19 — How data flows in (and why employers never see it)
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13:39 — Why financial/behavioral signals boost predictive power
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18:13 — What AI tells you: ranges, suspicions, and next clinical steps
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19:29 — The “why now” for consumers: earlier lifestyle change, lower costs
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21:10 — Roadmap & what has to be true for this to scale
Notable Quotes
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“We raise a flag, then route you to the right clinician. That’s how AI actually saves money today.”
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“If you stop filling your medication three months in, the model will catch it—and that’s the moment to intervene.”
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“Prediction beats reaction. Every time.”
Practical Uses (Mark’s Playbook)
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Health plans & clinics: embed risk-flag APIs into care navigation and care-gap workflows.
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Employers: fund prevention programs without ever touching employee PHI—measure outcomes only.
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Startups: focus on data rights + consent UX; it’s the difference between demo-ware and deployment.
Call to Action
If you’re building AI for real people—not hype
subscribe to AI Marketing, and DM me on X/LinkedIn @markfidelman If you want the executive playbook on AI agents, join the waitlist at Agentized.com