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SEO Isn’t Dead, It’s Wearing an AI Exoskeleton (and Still Runs Google)

AI Marketing

Release Date: 09/03/2025

Did AI Kill the SEO Star? show art Did AI Kill the SEO Star?

AI Marketing

Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...

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AI Marketing

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AI Marketing

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AI Marketing

Guest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ≠ destiny: US costs outpace inflation; prevention and earlier...

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AI Marketing

Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1X—what it is, what it can (and can’t) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warning—and first-mover playbook.  Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...

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AI Marketing

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info_outline Sora 2 Exposed: How AI Video Will Change Marketing Forever show art Sora 2 Exposed: How AI Video Will Change Marketing Forever

AI Marketing

Episode Summary: Join Mark Fidelman as he explores Sora 2, the innovative AI video tool poised to transform marketing and content creation. Hear real-world experiences, uncover its strengths and weaknesses, and learn practical tips for safe, creative use. Key Points: What is Sora 2? Sora 2 is an invite-only, AI-powered video tool that allows users to create hyper-realistic video “cameos” and collaborate in a social network-like environment. Strengths: • Rapid prototyping for video and creative concepts • Minimal resources needed for cinematic or cartoon-like videos • Control over...

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AI Marketing

📌 Episode Overview In this episode of AI Marketing, Mark Fidelman sits down with Monica Márquez—executive strategist, workforce futurist, and co-founder of Flipwork—to explore a pressing question: Can humans adapt fast enough to survive the AI revolution? They break down why traditional training models are failing, what AI means for the future of jobs, and how individuals and companies can avoid getting left behind. 💡 What You’ll Learn in This Episode Why corporate training isn’t dead—but the old playbooks are obsolete. How AI is reshaping job roles faster than people can...

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Guest: Christian Monberg, CTO & Head of Product at Zeta Global Host: Mark Fidelman 🔑 Episode Summary In this episode, Mark Fidelman sits down with Christian Monberg, CTO at Zeta Global, to unpack the rise of Agentic AI and what it means for the future of marketing. From redefining the marketing funnel to exploring “agents talking to agents,” the conversation covers both the opportunities and risks as AI reshapes how marketers operate. Christian explains the difference between AI agents and Agentic AI systems, why deterministic data foundations matter, and how enterprises can prepare...

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Guest: Nick Cawthon Host: Mark Fidelman Episode Summary As kids head back to school and businesses push forward with digital transformation, one theme keeps surfacing: is using AI “cheating”? In this episode, Mark and Nick dive into how teachers, students, and professionals can move past the stigma of AI and instead embrace it as a partner in creativity and productivity. From calculators once banned in classrooms to AI now frowned upon by professors, history is repeating itself. But will the future workplace punish—or reward—those who leverage generative tools? Nick brings deep...

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Episode 25:

AI Marketing with Carl Holden (CMO, Zellus Marketing; CEO, RankBot)

If you’ve been doomscrolling “SEO is over” takes, take a breath. Carl Holden and I demolish the myths and lay out how search actually works in the AI era—what’s changing, what’s hype, and how to allocate your budget without lighting it on fire.

What we cover

  • AI ≠ the end of search. Today’s LLM answers are largely wrappers on top of search, pulling from Bing/Google and summarizing the first page or two. Translation: rankings still matter.

  • Sponsored AI answers are coming. Expect the ad line between “recommended” and “paid” to blur—again. Users will need media literacy; marketers will need ethics and receipts.

  • What to do right now. Keep your SEO fundamentals: technical hygiene, intent-matched content, internal linking, and legit link acquisition. AI helps you produce, but quality signals and authority still gate results.

  • Budgeting reality check. There’s no reliable, transparent funnel from LLMs yet (no query data, minimal attribution). Investing in SEO still doubles as LLM optimization because LLMs cite what already ranks.

  • Where you will lose traffic. “What is…/how to…” question queries will be cannibalized by AI summaries. Shift your strategy: productized answers, comparison pages, original data, tools, and local “near me” intent.

  • Local is durable. For “lawyer near me,” “restaurants near me,” classic local SEO and placements keep paying.

  • Ignore snake oil. There isn’t a proven “LLM.txt magic switch.” Test, measure, and follow credible sources—not LinkedIn gurus with 20 prompts to “rank tomorrow.”

Practical plays

  • Ship authority content (original data, calculators, checklists) that LLMs want to summarize and humans want to bookmark.

  • Own your entities (brand/person/locations) with structured data and consistent citations so both search engines and LLMs can “understand” you.

  • Track AI referrals where possible (e.g., ChatGPT UTMs), but don’t chase shadows—optimize the pages LLMs would naturally choose: clear answers, sources, and credibility signals.

  • Link earning > link buying. Publish assets that deserve links; use PR and partnerships to earn them.

TL;DR

SEO isn’t dying; it’s being distilled. If you rank in search, you’re in the LLM shortlist. Keep the fundamentals, evolve content formats, and don’t “optimize for ghosts” until attribution is real.

👤 Guest: Carl Holden — Contact Info