Building an AI-Centric Business
AI Marketing
In this episode, host Mark talks with James Thornton, CEO of Daz 3D / Tafi, about what it really means to build an AI-centric business. James shares how his company evolved from a 3D content and avatar business into a key AI data provider for some of the world’s largest tech and gaming brands. They discuss: The shift from scraping web data to bespoke, rights-clean AI training data Using AI across product, marketing, and customer service workflows Real-world applications in VR, robotics, gaming, and product visualization How AI is...
info_outline
How Humanoid Robots Will Transform Marketing
AI Marketing
In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with David Amar, founder of Makina (a new conference dedicated to physical AI), to explore how robots and humanoids will change the future of marketing. They discuss why robots are such powerful brand activations, when we might see in‑home humanoid housekeepers, how China is leading on hardware while the West leads on software, and why 2025–2026 feels like the “GPT moment” for physical AI. David also shares what to expect at Makina in Paris on July 7 and...
info_outline
Do You Need an AI Chief of Staff for Marketers
AI Marketing
info_outline
Why AI Marketing Is Failing (And How Smart Companies Fix It)
AI Marketing
AI is moving faster than most marketing organizations can handle and many AI initiatives are quietly failing. In this episode of the AI Marketing Podcast, host Mark Fidelman sits down with Steve Wunker, innovation expert, former collaborator of Clayton Christensen, and author of AI and the Octopus Organization, to break down: Why treating AI like a “tech upgrade” is a massive mistake How most companies are “AI-ifying broken processes” instead of rethinking them The difference between pilots that learn vs. pilots that waste time Why AI doesn’t replace great marketers, it...
info_outline
The Rise of Agentic Marketing
AI Marketing
In this episode of AI Marketing Today, host Mark Fidelman sits down with Diego Lomanto, Chief Marketing Officer at Writer, to explore the frontier of Agentic Marketing. They move beyond simple "personal productivity" tools and dive into how AI agents are orchestrating complex team workflows, transforming how enterprises like Qualcomm and American Eagle operate. Get our Book on becoming 🎙️ Episode Highlights Defining Agentic Marketing: Diego explains the shift from using AI as a personal assistant (writing a blog post faster) to process orchestration. It’s about building autonomous...
info_outline
Did AI Kill the SEO Star?
AI Marketing
Host: Mark Fidelman Guest: Julian Goldie Main Topics Covered: The rapid evolution of SEO in the age of AI How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors Similarities and key differences between traditional SEO and optimization for AI search engines Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks Special techniques such as creating industry listicles...
info_outline
How AI Agents Will Decide Your Brand’s Fate
AI Marketing
In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers: The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses. The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites. Why structured, well-tagged product information and content is critical for visibility within AI systems. The growing...
info_outline
AGI, Power, and Profit: The Uncomfortable Truths
AI Marketing
Show Notes: Know What to Think Episode length: ~41 minutes Chapters (Skip Ahead) 00:00 — Know · What · Where · Artificial. It’s really entertaining, and we’re doing a lot of fun, good stuff. Then, maybe… maybe longer, but let’s just see how it goes. Most are between 10 and 20 minutes. Alright, go ahead and start. Yep, I’m gonna hit the… 05:00 — There · Robot · Know · What. Right, okay. Alright, so why… why isn’t nuclear an option to bring the kind of power we need? Yeah, I mean, I think the short answer is it’s available, it’s accessible, but I don’t think...
info_outline
Fixing Healthcare With Predictive AI
AI Marketing
Guest: Mariano Garcia-Valiño — engineer and healthcare founder (3 exits; now building his fourth) Episode Summary Healthcare is burning cash and patience. Mariano lays out a blunt playbook: aggregate real-world signals (labs, pharmacy fills, wearables—even spending patterns that hint at adherence), run AI to flag risk early, and route people to care before conditions explode in cost. No sci-fi. No diagnosis claims. Just practical prediction, consent-driven data, and measurable outcomes. Key Takeaways Cost crisis ≠destiny: US costs outpace inflation; prevention and earlier...
info_outline
NEO Unpacked: Specs, Price, Timeline: What It Really Does
AI Marketing
Humanoid robots just jumped from sci-fi to go-to-market. We unpack Neo from 1X—what it is, what it can (and can’t) do today, and how humanoids will reshape marketing, service design, content, and consumer behavior. We also hit privacy, regulation, price, and competition (Tesla Optimus, Boston Dynamics). If you sell to consumers or operate storefronts/hospitality, this is your early warning—and first-mover playbook. Humanoid Robots in Marketing Neo Humanoid Robot Overview Key takeaways (for marketers & founders) New channel: the robot at home. Neo is effectively a walking,...
info_outlineGuest: Christian Monberg, CTO & Head of Product at Zeta Global
Host: Mark Fidelman
🔑 Episode Summary
In this episode, Mark Fidelman sits down with Christian Monberg, CTO at Zeta Global, to unpack the rise of Agentic AI and what it means for the future of marketing. From redefining the marketing funnel to exploring “agents talking to agents,” the conversation covers both the opportunities and risks as AI reshapes how marketers operate.
Christian explains the difference between AI agents and Agentic AI systems, why deterministic data foundations matter, and how enterprises can prepare for a world where much of the tedious marketing work is automated. Together, they explore the promise, the pitfalls, and the practical steps CMOs must take today to stay relevant tomorrow.
📌 What You’ll Learn
-
The difference between AI agents (task-specific) and Agentic AI (orchestrated systems).
-
Why deterministic data is critical in a probabilistic AI world.
-
How Agentic AI could automate and enhance the traditional marketing funnel.
-
The evolving role of CMOs when agents can write, send, and close deals.
-
The potential “dark side” of Agentic AI—manipulation, social engineering, and AI-to-AI marketing warfare.
-
The future of UI on demand and “GenUI” in enterprise software.
-
Real-world jaw-dropping examples of what Agentic AI systems can already do.
🔥 Notable Quotes
-
“Agents are task-specific. Agentic AI is the orchestration of many agents with deterministic foundations.” – Christian Monberg
-
“AI isn’t going to replace you. But someone who knows how to use AI will.” – Mark Fidelman
-
“The only way to beat manipulative AI is with better AI.” – Christian Monberg
🏢 About Zeta Global
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Zeta Global helps enterprises unify fragmented data and drive growth with an AI-native marketing platform. Their proprietary Data Cloud covers 245M consumers, enabling brands to deliver personalized, real-time experiences across the customer lifecycle. Learn more at zetaglobal.com.
📅 Don’t miss Zeta Live on October 9th a one-day event showcasing their latest Agentic AI applications.
đź“Ł Connect with Us
-
Guest: Christian Monberg
-
Podcast Website: Agentized.ai