Digital Report 2024 and why Generative AI did not show up this time with Simon Kemp
Release Date: 04/02/2024
Gambling Man: The Secret Story of the World's Greatest Disruptor, Masayoshi Son with Lionel Barber
Analyse Asia
"They will judge Masa to have been an extraordinarily consequential investor and historic figure in world investing and tech investing because he has made not just spectacular bets—but he's made so many people rich. I mean, with other people's money. All these founders, he's given them money, he's been an enormous disruptor, and he's built global businesses. He's built a huge business in Japan on the mobile operator. So for all these reasons, I know he sometimes feels dissatisfied with his legacy, and he's now trying to build his greatest legacy in the march to artificial general...
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Scam Inc: How a $500B Crime Industry is Impacting the World with Sue-Lin Wong
Analyse Asia
"We're all vulnerable. And I hadn't thought about that previously. I thought, oh, it's only a small group of people who might fall for this. What I've learned is actually [that] these scammers are so sophisticated. They have so much money. Based on my reporting, this industry, you know, is maybe more lucrative than the illicit drug trade, and these criminal syndicates might be making over 500 billion US dollars a year. So that means they have access to the latest technology, whether it's voice cloning or face changing software. They can buy the latest in AI tools. they can stay several...
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The eFishery Scandal and its impact to Southeast Asia with Kristie Neo
Analyse Asia
"So that was back in 2021. And then after Revolution Precrafted, there was Zilingo in 2022, and then Tanihub and Investree - which were P2P lenders in 2023(24) - and then eFishery. So actually every single year we've been getting pretty big blow ups. But as I was looking at the cases for each of them, one thing I've noticed is the sophistication of the fraud is actually becoming more advanced." - Kristie Neo Fresh out of the studio, Kristie Neo, an independent journalist covering tech and venture capital, joins us to dissect the rise of startup fraud in Southeast Asia and why it’s becoming...
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How Agentforce is Transforming Businesses in ASEAN with Sujith Abraham
Analyse Asia
"What's the point if it's a fast platform, but I still have to go somewhere else? And the last thing is speed. Right now, especially in our region, it's a land grab. When we think about some of the fastest-growing economies in the world—Indonesia, for example, Vietnam, the Philippines—you have hundreds of millions of people here. What we see in every customer I speak to is interest in how they use our platform to move faster, to deploy AI. They don't want to have to build a foundation level of AI, integrating all those elements themselves. They want to deploy it faster. When you think...
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Undivided Ventures: AI, Sustainability & Data Centre Technologies with Ariel Shtarkman
Analyse Asia
" Now, the beauty about the real estate industry, if you look outside and you look at the commercial buildings, you have a lot of data generated on a daily basis. The challenge is, what do you do with this data? How do you mine this data in a smart way to give you better investment decisions going forward [or] better decisions on how you run the building? Where are the opportunities to reduce your expenses? On the climate side, how do you reduce your operational carbon? How do you make those buildings better? I think that here, Gen AI, can help big time, because any solution that will mine...
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Virtuals Protocol and the intersection of Agentic AI & Web3 with Jansen Teng
Analyse Asia
"What does great look like? For us, it's being able to achieve this vision of a society of agents. So, if you can show clearly the economic value of a society when agents can influence other agents, agents can influence humans, and humans can influence agents, that would be something that I'll be very proud to say that we've accomplished. Because that's the beauty of really combining breakthroughs on the AI, on the autonomous agent front, and the value add of crypto. This is one of those very rare moments that crypto has that true potential value add, right? As a productivity lever and an...
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Why Southeast Asia Matters with Gullnaz Baig
Analyse Asia
"People always ask us this question, what can I learn from that country? People ask us about this from the report especially when we're talking to policymakers, or what should I learn from Malaysia? What should I learn? The thing to learn is to not learn to replicate exactly. But the thing to learn is sort of what are the principles behind what works for them. What are your comparative advantages, Every country needs to be asking that for themselves. So for Vietnam, comparative advantages are things like proximity to China, and an ability at a geopolitical level to navigate between...
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The Transition to Electric Buses: The KMB Experience & Philanthrophy with William Louey
Analyse Asia
“ Yeah. We plan to replace the fleet by 2040. We can't scrap all of them now because each bus lasts 18 years. So we have the depreciation for 18 years. They're all from the U.K. All the buses are from the U.K. All the double-deckers. That's the only country that makes double-decker buses, and it's the same as Singapore. All the double-deckers are from the U.K. Because of COVID, when we replace all these diesel buses with electricity, you need a lot more power and electricity to accommodate this. So the government has to work with us. But today, we can't really see that if we import all...
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The China Business Conundrum with Ken Wilcox
Analyse Asia
"But what I didn't realize is that the main reason they wanted us in China was so that they could study our business model and figure out how to copy it over time. And that was something I wasn't expecting, but I should have. If I were less naive, And if I were better prepared, I would have realized that was the intention. So the original title, the working title I had for my book, which I had to change because the publisher didn't like it, my original title was 'One Bed, Two Dreams' (同床异梦). Because that's a phrase that most Chinese are familiar with." - Ken Wilcox Fresh out of the...
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ExtraOrdinary: From Stay-at-Home Mom to Global Entrepreneur with Yvon Bock
Analyse Asia
"So, my definition of being fearless is not about no fear, but it's having that courage to face your fear, to conquer whatever adversities that are thrown your way. it is part of the entrepreneur journey. We are always faced with fear of failure. Self Doubt is how to pick up our courage and face them and use these challenges to become your catalyst for innovation, the catalyst for growth, the catalyst for your success." - Yvon Bock Fresh out of the studio, Yvon Bock, Founder and CEO of Hegen, shares her inspiring journey from stay-at-home mom to world-class entrepreneur in her new book,...
info_outline"The key thing that I realize every time I look at the data is that the media is telling us a lot of nonsense. I think that the one thing I know is that the data tells a very different story to the media headlines. So I suppose my advice there is, never to accept clickbait at face value. If you're building a marketing plan, do your due diligence, and check the data because the data always surprises me. The one thing I know is that I'm always surprised. There's your key takeaway.” - Simon Kemp
Fresh out of the studio, Simon Kemp, co-founder and CEO of Kepios joined us for the 7th year to discuss the Digital Report 2024 and its pivotal insights. The dialogue kicked off with Simon pondering AI's potential impact on his job, then swiftly moved to the report's core findings. Simon also explored how digital marketing and content strategies are evolving due to generational differences, underscoring the necessity for content creators to adapt across diverse social media channels. Last but not least, Simon addressed the current lack of comprehensive data to include generative AI in this year's report. Last but not least, Simon shared his anticipation for what's on the horizon in the coming year.
Episode Highlights:
[0:55] Quote of the Day #QOTD by Simon Kemp.
[1:22] Introduction to Simon Kemp, co-founder and CEO of Kepios.
[2:59] Are we going to be replaced by AI?
[3:57] Key Takeaways for Digital 2024 report.
[5:14] TikTok is still growing quickly despite the headwinds.
[10:20] Mobile and social media are still growing especially in India.
[12:43] Trendlines for e-commerce and search engine use.
[15:22] How do you add generative AI to search engine use, for example, Perplexity AI?
[17:51] Do generational differences in online behaviour change how digital marketing and content strategies work?
[21:14] How do content creators adapt and decide which social media platforms to use?
[23:43] Why the horizontal approach of broadcasting across all social media does not work anymore?
[28:16] Success on any social media platform is based on chance and preparation.
[32:04] Implications of TikTok’s potential ban in the US and how users shift from one platform to another.
[35:25] From X (formerly known as Twitter) to Threads and TikTok to YouTube Shorts and Instagram Reels.
[36:39] Insights on WeChat, Discord, and Telegram.
[44:59] LinkedIn: a B2B social media platform for engagement but don’t discount YouTube.
[48:57] The One Thing that Simon Kemp knows about Digital Report 2024 that very few do?
[50:04] Why Generative AI usage is not in the Digital 2024 report.
[54:59] Is Generative AI a new paradigm or should it be incorporated into existing digital use cases?
[60:30] How Generative AI changes digital marketing, branding and advertising.
[64:17] What Simon wished to add in the Digital 2024 but could not.
[65:40] Closing.
You can find Simon Kemp at X (formerly known as Twitter): https://twitter.com/eskimon and LinkedIn: https://www.linkedin.com/in/eskimon/ and the Digital Report 2024: https://wearesocial.com/sg/blog/2024/01/digital-2024-5-billion-social-media-users/
Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig.
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