AIA 007: Andrea Shah: How to Ace Voice of Customer Interviews
Release Date: 09/28/2021
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
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Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
info_outline
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
info_outline
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
info_outline
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
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Authenticity is Addictive: Holiday Wrap Up 2021
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Hey Authenticity Addicts,I’m popping in with a couple of quick announcements. The first one is that my team and I will be taking a much deserved break from now through the end of January 2022. I’m looking forward to bringing you more amazing content and expert interviews when we’re back in the studio. In the meanwhile, I’ll be spending my time in front of my fireplace in my rose gold robe, with a ridiculously tall stack of good books, and a steaming hot cup of chai. If you’re feeling heartbroken by the thought of going without new episodes of Authenticity is Addictive for a couple of...
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AIA 016: Nicole Morton: Developing an Effective Brand Strategy for Your Business
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AIA 015: Ash Chow: How to Turn the Messy Moments of Your Life into a Story Worth Sharing
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“When you open up and share the cringy, messy moments of your life, it gives the other person permission to open up and share their messy moments.” - Ash Chow Authenticity is Addictive 015: How to Turn the Messy Moments of Your Life into a Story Worth Sharing One of the major mistakes you can make when building your personal brand is creating an image of yourself that has nothing to do with who you really are. Real life can be messy, and those vulnerable moments can be the source for your most powerful messages. On today’s show, Ash Chow tells us about how she used one of her most...
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AIA 014: Esai Arasi: The Introverted Service Provider's Guide to Dominating Social Media
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“The more money someone is paying you, the less interested they are in how you do things. Your content needs to answer the questions that matter: ‘Can you do this, and do you have a process for it?’” - Esai Arasi Authenticity is Addictive 014: The Introverted Service Provider’s Guide to Dominating Social Media Social Media can be an excellent place to show up authentically so that you connect with your dream clients. But for introverted service providers, managing your social media marketing on top of your client work can feel intimidating. On today's episode, Social Media...
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AIA 013: Chantelle Andercastle: Cultivating a Holistic Business Mindset
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“We need to know so much more about ourselves to be able to make a real go of business and to really make the impact we want.” - Chantelle Andercastle Authenticity is Addictive 013: Cultivating a Holistic Business Mindset Your concept about how business works has a massive impact on your ability to foster sustainable growth. Your business consists of interdependent systems, so your approach to business development must be holistic. In this episode, Chantelle Andercastle shares her own journey of learning to think holistically about her business, and how she equips her clients to develop...
info_outline“The number one tip for interviewing, in general, is be quiet. The less you talk, the more people will say, and the less material that you give them that can shape their answers.” - Andrea Shah
Authenticity is Addictive 007: How to Ace Voice of Customer Interviews
Your brand exists in the minds of your customers. So if you want to strengthen your brand and grow your business, you need to get really good at finding out how your customers think about you and how they believe you can improve their lives. In this episode, we’ll hear from Copywriter & Launch Strategist Andrea Shah about how to conduct a Voice of Customer interview that uncovers the stories you need to craft the most powerful messages.
Andrea Shah is an expert at writing sales copy that isn’t sales-y, with a focus on personality and storytelling. She loves listening to her clients, figuring out exactly what their voice sounds like, and writing copy that makes them say, “OMG, this sounds like me!”
Join us for our conversation, where we discuss:
→Why DIY copy templates diminish your brilliant ideas and hinder your ability to connect with the right people
→Interviewing your audience is your ticket to discovering what your audience needs and what motivates them to get it, in their own words
→A non-intimidating approach to understanding someone’s voice
→How to create a safe and comfortable environment for your interviewee so that they will speak freely
→The differences between interviewing buyers vs. non-buyers
→Why you must develop the skill of showing empathy to be an effective interviewer
→How buzzwords compromise the clarity of your messaging
→Tips for avoiding interview bias
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https://www.instagram.com/_andreashah_/
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