Authenticity is Addictive
Authenticity is Addictive ™ is the podcast that teaches creative entrepreneurs like you how to create, refine, and leverage powerful brand stories that resonate with your dream clients, so that they take action. Story is the filter our brains use to process new information, build connections, and make sense of the world around us. If you want to become more visible, build your authority, and scale your brand, sharing your raw, relatable stories is the key to spreading your big idea. People are drawn to leaders who inspire change through empathy. And there’s no better way to cultivate empathy and forge relationships than to boldly express your guiding truth. Because Authenticity is Addictive™ .................................. Authenticity is Addictive ™ is the brainchild of Brand Voice Strategist and creative entrepreneur, Tiffany A. Ingle. Join our community newsletter at www.tiffanyaingle.com/aia to get access to behind the scenes content and exclusive offers.
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Authenticity is Addictive: The C.R.A.V.E. Factor
01/18/2022
Authenticity is Addictive: The C.R.A.V.E. Factor
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit or send an email to to book a call with me. Connect with Tiffany A Ingle
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Authenticity is Addictive: The C.R.A.V.E. Factor
01/11/2022
Authenticity is Addictive: The C.R.A.V.E. Factor
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit or send an email to to book a call with me. Connect with Tiffany A Ingle
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Authenticity is Addictive: The C.R.A.V.E. Factor
01/04/2022
Authenticity is Addictive: The C.R.A.V.E. Factor
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit or send an email to to book a call with me. Connect with Tiffany A Ingle
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Authenticity is Addictive: The C.R.A.V.E. Factor
12/28/2021
Authenticity is Addictive: The C.R.A.V.E. Factor
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit or send an email to to book a call with me. Connect with Tiffany A Ingle
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Authenticity is Addictive: The C.R.A.V.E. Factor
12/21/2021
Authenticity is Addictive: The C.R.A.V.E. Factor
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit or send an email to to book a call with me. Connect with Tiffany A Ingle
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Authenticity is Addictive: Holiday Wrap Up 2021
12/14/2021
Authenticity is Addictive: Holiday Wrap Up 2021
Hey Authenticity Addicts,I’m popping in with a couple of quick announcements. The first one is that my team and I will be taking a much deserved break from now through the end of January 2022. I’m looking forward to bringing you more amazing content and expert interviews when we’re back in the studio. In the meanwhile, I’ll be spending my time in front of my fireplace in my rose gold robe, with a ridiculously tall stack of good books, and a steaming hot cup of chai. If you’re feeling heartbroken by the thought of going without new episodes of Authenticity is Addictive for a couple of weeks, be of good cheer, my friend. I will still be publishing the newsletter so that you can hear about all the behind-the-scenes happenings. If you still aren’t subscribed to the newsletter, visit tiffanyaingle.com/AIA so you can remedy that. The second announcement is I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to your customers. If you’re ready to ditch the spray and pray tactics so that you can set the stage for sustainable growth and increased revenue, there’s no better time than now. If you’re a startup team in need of a solid brand strategy to support skyrocketing growth in 2022 and beyond, The C.R.A.V.E. Factor: Elite Edition is for you. It’s a 6 week live workshop series designed to give you the structure you need to make critical decisions in a fast-paced environment. If you’re a solopreneur or small business CEO, The C.R.A.V.E. Factor: VIP Edition is for you. It’s a 3 week 1:1 experience that gives you the confidence to create your own way forward, so that you can break free of shiny object syndrome and grow with confidence. Curious to know if we’d make good partners for developing your brand strategy? Let’s chat. Visit or send an email to to book a call with me. In closing, I’d like to express my thanks to all the amazing guests who have been on the show so far. It’s been an honor to learn from you. I also want to thank my producer, Letitia Stafford. Without her, Authenticity is Addictive never would have seen the light of day. I’m grateful to my assistant, Evelyn “Tati” Tatiana, for helping me stay organized and for being a voice of encouragement. An extra special thanks goes to my husband and our children for their support and behind-the-scenes help. Finally, I want to thank all of you. Thank you for your attention, your encouragement, your critiques, and your support. I truly appreciate all of you, and it’s been a pleasure to go on this journey with you. Alright, friends! That’s it for now. Can’t wait to spend time with you again in 2022. Connect with Tiffany A Ingle
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AIA 016: Nicole Morton: Developing an Effective Brand Strategy for Your Business
12/07/2021
AIA 016: Nicole Morton: Developing an Effective Brand Strategy for Your Business
“The streetwise definition is the brand is what someone says about you when you're not in the room. But what it really is, is what you tell people to say about you when you're not in the room.” - Nicole Morton Authenticity is Addictive 016: How to Turn the Messy Moments of Your Life into a Story Worth Sharing Do you have a sinking feeling that there’s a missing piece to your business? If so, you’re probably right, and I’m willing to bet that it’s a brand strategy. This is one of the most valuable and most overlooked tools you need to build a healthy, sustainable business. On today’s episode, Nicole Morton shares why your brand strategy is the key to making your business run much smoother. Nicole Morton (She/Her) is the founder and owner of the Nicole Morton Agency: a branding and copywriting service focused on helping creatives develop their ideas to market readiness. Through her Secret Decoder Ring process, Nicole unearths the juicy, quirky, sticky branding foundations, that serve as a guide for her clients to execute their offers with highly relevant messaging, better conversions, and far less hassle. Join us for our conversation, where we discuss: →How Nicole combined the disciplines of product development and teaching to create her approach to brand strategy →A useful, easy to grasp definition of what a brand is (finally!) →Why it’s important to differentiate between yourself and your brand, even if you’re a solopreneur →The #1 reason your beautiful website has done nothing to grow your business →The universal elements you need to build your brand strategy →Why heartfelt conversations are the key to unearthing your most powerful brand stories that strengthen your position in the marketplace →The 5 things your website needs to do to turn your browsers into buyers If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Nicole Morton: . Connect with Tiffany A Ingle
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AIA 015: Ash Chow: How to Turn the Messy Moments of Your Life into a Story Worth Sharing
11/23/2021
AIA 015: Ash Chow: How to Turn the Messy Moments of Your Life into a Story Worth Sharing
“When you open up and share the cringy, messy moments of your life, it gives the other person permission to open up and share their messy moments.” - Ash Chow Authenticity is Addictive 015: How to Turn the Messy Moments of Your Life into a Story Worth Sharing One of the major mistakes you can make when building your personal brand is creating an image of yourself that has nothing to do with who you really are. Real life can be messy, and those vulnerable moments can be the source for your most powerful messages. On today’s show, Ash Chow tells us about how she used one of her most vulnerable experiences to explode her following and land dream clients. Ash Chow is a Launch Strategist & Conversion Copywriter for course creators and entrepreneurs who want to leave the world a better place than they found it. When she's not writing, you can find her drinking bottomless chai and spending more time in her feelings than Drake. Join us for our conversation, where we discuss: →Ash’s pivot from law school to copywriting →The deeper opportunity behind your launch (and why it’s so exciting!) →Why market research is a crash course in the human psyche →How vulnerability makes you stand out to the right audience →How to share personal stories without violating your boundaries or oversharing →Identifying the right time to share your messy moments (without violating your boundaries or offending your audience!) →How to bake feelings into your launch copy to make a resounding impact If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Ash Chow: Connect with Tiffany A Ingle
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AIA 014: Esai Arasi: The Introverted Service Provider's Guide to Dominating Social Media
11/16/2021
AIA 014: Esai Arasi: The Introverted Service Provider's Guide to Dominating Social Media
“The more money someone is paying you, the less interested they are in how you do things. Your content needs to answer the questions that matter: ‘Can you do this, and do you have a process for it?’” - Esai Arasi Authenticity is Addictive 014: The Introverted Service Provider’s Guide to Dominating Social Media Social Media can be an excellent place to show up authentically so that you connect with your dream clients. But for introverted service providers, managing your social media marketing on top of your client work can feel intimidating. On today's episode, Social Media Manager Esai Arasi is here to teach how she helps her clients get a 300% ROI on social media marketing, without resorting to cringe worthy tactics. If you're interested in implementing a sustainable and effective approach to being more visible on social media, this is the episode you've been waiting for. Join us for our conversation, where we discuss: →How Esai’s background as an experiential training specialist equipped her to be an effective marketer →Why a one-size-fits-all approach to social media marketing doesn’t work for service providers (and what to do instead!) →The types of content that premium clients actually pay attention to (and the ones that send them running in the other direction…) →How to understand which stage of social media marketing you’re in and how to use it to create a sustainable visibility plan →How to repurpose your existing content effectively so that you have more time to run your actual business If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Esai Arasi: Connect with Tiffany A Ingle
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AIA 013: Chantelle Andercastle: Cultivating a Holistic Business Mindset
11/09/2021
AIA 013: Chantelle Andercastle: Cultivating a Holistic Business Mindset
“We need to know so much more about ourselves to be able to make a real go of business and to really make the impact we want.” - Chantelle Andercastle Authenticity is Addictive 013: Cultivating a Holistic Business Mindset Your concept about how business works has a massive impact on your ability to foster sustainable growth. Your business consists of interdependent systems, so your approach to business development must be holistic. In this episode, Chantelle Andercastle shares her own journey of learning to think holistically about her business, and how she equips her clients to develop holistic strategies for long term success. Chantelle Andercastle is a service-based business strategist who helps soulful service providers develop meaningful business strategies so that they have the inner alignment they need to feel great about themselves and the work they do. In this episode, she shared so much wisdom about what it takes to develop the skill of strategic thinking. Join us for our conversation, where we discuss: →How Chantelle’s foray into entrepreneurship as a yoga instructor led to her transformation into a strategist for service providers →Why it’s important to have a solid understanding of yourself in order to create an effective strategy for your business →The mindset pitfalls that prevent creatives from recognizing when it’s time to pivot →How to find practices that give you clarity during every season of your entrepreneurship journey →How to break free from shiny object syndrome and find inspiration within yourself If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Chantelle Andercastle: Connect with Tiffany A Ingle
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AIA 012: Kristin Macintyre: The Formula for Writing Conversion Copy That Connects & Converts
11/02/2021
AIA 012: Kristin Macintyre: The Formula for Writing Conversion Copy That Connects & Converts
“The messages that are critical are always the same. You always need to know what your audience is struggling with and what it looks like in their everyday life.” - Kristin Macintyre Authenticity is Addictive 012: The Formula for Writing Conversion Copy That Connects & Converts There are three primary factors that influence the success of your launch: your relationship to the people on your mailing list, the quality of your product or service, and the effectiveness of your messaging. In this episode, Launch Copywriter Kristin Macintyre shares her secrets for writing personality-filled copy that connects & converts. Kristin Macintyre is a Launch Copywriter who writes done-for-you sales pages and emails for digital course creators. She knows what it takes to write copy that sounds like you, connects with your people, and turns browsers into buyers. Join us for our conversation, where we discuss: →Kristin’s journey from English teacher to in-demand Launch Copywriter →How to ask better questions so that your copy is stronger →Why you’ve got to tell the story your audience is telling themselves about their struggles →The necessity of writing conversational copy, no matter what industry you’re in →The true definition of personality-filled copy, and how to make it work for your brand →The connection between poetry and copywriting (you’ve probably never thought of it like this!) If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Kristin Macintyre: Connect with Tiffany A Ingle
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AIA 011: Erika Macauley: How to Deliver a Premium Client Experience - An Expert OBM Shares Her Secrets
10/26/2021
AIA 011: Erika Macauley: How to Deliver a Premium Client Experience - An Expert OBM Shares Her Secrets
“A huge part of designing a customer experience journey is the values that you want to lead with.” - Erika Macauley Authenticity is Addictive 011: How to Deliver a Premium Client Experience - An Expert OBM Shares Her Secrets What’s the difference between a lackluster service and a premium experience that creates loyal customers and superfans? It’s simple - understand what your customers need to feel valued and create systems in your business that lead to their delight. And the best way to ensure that your entire team is executing your customer experience strategy is to hire an expert OBM. On today’s episode, Erika Macauley shares how an OBM can take your services to the next level. Erika Macauley is an Integrator, OBM, and Project Manager for creative entrepreneurs. She works with CEOs as a strategic partner to stomp out chaos on the backend of their businesses so that they can stay in their zones of genius. Join us for our conversation, where we discuss: →What an Online Business Manager does and who they do it for →When the best time is to look for an OBM for your business →How your OBM can help you gain a better understanding of your customers’ needs →The differences between OBMs and VAs, and how to work effectively with both →What traits and experiences to look for when hiring an OBM →Where to find the best OBMS to grow your business If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Erika Macauley: Connect with Tiffany A Ingle
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AIA 010: Jacob Suckow: How to Turn Your Next Big Idea Into an Irresistible Offer
10/19/2021
AIA 010: Jacob Suckow: How to Turn Your Next Big Idea Into an Irresistible Offer
“It becomes much more comfortable to share your ideas and what you’re working on...when you have a slew of them available at any given time .” - Jacob Suckow Authenticity is Addictive 010: How to Turn Your Next Big Idea Into an Irresistible Offer All businesses exist to provide solutions, whether it’s to meet your customers’ desires or to alleviate their problems. The key to building a thriving business that lasts is to familiarize yourself with the needs of the people you want to serve and train your mind to develop the solutions they need at every stage of their journey with you. In this episode, Jacob Suckow shares his process for generating and testing ideas that delight customers and turn a profit. Jacob Suckow is a Funnel Strategist, Offer Consultant, and Direct Response Copywriter with loads of energy and brilliant ideas. He’s the founder of Top Notch Copy, an agency that builds bulletproof funnels for solopreneurs and startups so that they scale into 6- and 7-figure powerhouses. Join us for our conversation, where we discuss: →How cookie dough changed Jacob’s career trajectory →Why you must build an audience long before you have anything to sell (and how to do it) →How to find out exactly what your customers need →Why building in public helps you grow your business faster →The daily practice that helps you to generate more solutions →How to cope with the fear of failure so that you can win →A bulletproof pricing strategy that makes it easier to close the sale If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Jacob Suckow: Connect with Tiffany A Ingle
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AIA 009: Emilia Tanase: The Science of Addictive Storytelling
10/12/2021
AIA 009: Emilia Tanase: The Science of Addictive Storytelling
“Narrative transportation is when you read something and you lose track of time because you see yourself there.” - Emilia Tanase Authenticity is Addictive 009: The Science of Addictive Storytelling Email marketing is one of the best channels to create authentic bonds with your audience. The problem is, too many business owners are sending lackluster broadcasts that end up in the virtual trash bin. Ready to spice things up so that your audience looks forward to hearing from you? In this episode, Emilia Tanase shows you how to craft irresistible email copywriting experiences through storytelling delight. Emilia Tanase is a Conversion Copywriter & Email Strategist at Kaleidocopy. She’s on a mission to help 6-figure business owners stomp out ho-hum emails with stories that keep readers on the edge of their seats. If standing out in the inbox is at the top of your to-do list, get ready to take notes. Join us for our conversation, where we discuss: →How Emilia broke into copywriting while she was still in high school →Why email is the perfect place to tell the stories that matter to your audience →The neuroscience of addiction and how it applies to storytelling →Using emotion and rhythm in your copy to help your audience feel seen →How to tease the experience of your email copy in the subject line →The difference between ethical and unethical storytelling If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Emilia Tanase: Connect with Tiffany A Ingle
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AIA 008: Heather Dileepan: How to Position Your Personal Brand
10/05/2021
AIA 008: Heather Dileepan: How to Position Your Personal Brand
“It’s sometimes hard to be overly playful and deliver a clear message. I usually tell clients to err on the side of just being very clear first.” - Heather Dileepan Authenticity is Addictive 008: How to Position Your Personal Brand Cha-ching! That’s the sound you expected to hear after you finally launched your business, but instead, it’s been nothing but crickets. What gives?! It could be a positioning problem. In this episode, Heather Dileepan shares her journey from salaried marketing professional to solopreneur business owner and how investing in her personal branding gave her business the fuel it needed to take off. Heather Dileepan is a Conversion Copywriter and the Chief Website Wizard behind HD Copywriting. She loves applying big picture strategy and a bit of marketing elbow grease to website projects to help her clients connect more authentically with leads, tighten their sales funnel, and pitch their services with swagger. Join us for our conversation, where we discuss: →What sparked her desire to leave behind a comfortable-on-paper career →Why it’s important to set your own standard for business success →How to overcome your fear of putting yourself out there so that your business can grow →Leverage your unique skill set to differentiate yourself from your peers →The connection between your personal brand and your web copy →Why it’s important for your audience to see themselves in your brand If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Heather Dileepan: Connect with Tiffany A Ingle
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AIA 007: Andrea Shah: How to Ace Voice of Customer Interviews
09/28/2021
AIA 007: Andrea Shah: How to Ace Voice of Customer Interviews
“The number one tip for interviewing, in general, is be quiet. The less you talk, the more people will say, and the less material that you give them that can shape their answers.” - Andrea Shah Authenticity is Addictive 007: How to Ace Voice of Customer Interviews Your brand exists in the minds of your customers. So if you want to strengthen your brand and grow your business, you need to get really good at finding out how your customers think about you and how they believe you can improve their lives. In this episode, we’ll hear from Copywriter & Launch Strategist Andrea Shah about how to conduct a Voice of Customer interview that uncovers the stories you need to craft the most powerful messages. Andrea Shah is an expert at writing sales copy that isn’t sales-y, with a focus on personality and storytelling. She loves listening to her clients, figuring out exactly what their voice sounds like, and writing copy that makes them say, “OMG, this sounds like me!” Join us for our conversation, where we discuss: →Why DIY copy templates diminish your brilliant ideas and hinder your ability to connect with the right people →Interviewing your audience is your ticket to discovering what your audience needs and what motivates them to get it, in their own words →A non-intimidating approach to understanding someone’s voice →How to create a safe and comfortable environment for your interviewee so that they will speak freely →The differences between interviewing buyers vs. non-buyers →Why you must develop the skill of showing empathy to be an effective interviewer →How buzzwords compromise the clarity of your messaging →Tips for avoiding interview bias If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Andrea Shah: Connect with Tiffany A Ingle
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AIA 006: Tyler Hakes: Establishing a People-First Agency
09/21/2021
AIA 006: Tyler Hakes: Establishing a People-First Agency
“That’s why clients want to work with us. We’re not focused on meeting an arbitrary quota of blog posts. We’re thinking about, ‘How is this going to impact your business? How do we turn this into an investment?’ That’s what content marketing should be - an investment rather than an expense.” - Tyler Hakes Authenticity is Addictive 006: Establishing a People-First Agency When most freelancers think about creative agencies, they think about low-paying, soul-sucking content mills that use people up and spit them out. But in this episode, I’ll introduce you to someone who is committed to doing things differently. Tyler Hakes is the Strategy Director and Founder of Optimist, a growth-focused content marketing agency that was built using a unique collective ownership model. Tyler’s desire is to help his team achieve autonomy, mastery, and purpose, an approach that is quickly establishing Optimist as one of the best agencies in the industry. Join us for our conversation, where we discuss: →Tyler’s journey from in house growth marketer to agency owner →Why your brand story is the key to getting buy-in from your team, and how it empowers them to take ownership over their work →How to manage a global team of freelancers without resorting to micromanagement →Why transparency with your team is a good thing, and how to build a stronger business through honesty →The importance of inviting your team to take part in community rather than requiring participation →Expanding your community to include people who are attracted to your work and to create a foundation for future revenue streams →Why helping your competitors be more like you is a potential growth strategy If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Tyler Hakes: Connect with Tiffany A Ingle
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AIA 005: Marcy Lynn: Building Intentional Relationships with Customers
09/14/2021
AIA 005: Marcy Lynn: Building Intentional Relationships with Customers
“The world of online business can be so rigid and transactional. Gamification can spark more humanness in all of us.” - Marcy Lynn Authenticity is Addictive 005: Building Intentional Relationships with Customers What’s the biggest mistake a business can make with their customers? According to Marcy Lynn, it’s failing to pursue opportunities to build lasting relationships. Treating your customers well at every step in their journey with you is the secret to building deep connections that lead to brand loyalty. Marcy (she/her) is a Retention Strategist + Copywriter who specializes in retention strategy that’s rooted in relationship building. Through her services, she helps integrity-driven course creators & coaches build intentional relationships with their customers at every touchpoint, leading to greater revenue and impact. Join us for our conversation, where we discuss: →How an 8 year career as a military communications analyst led to Marcy’s copywriting career →How businesses benefit from building better relationships with their customers →Why asking for consent in your marketing campaigns humanizes your business →The importance of weaving your values into your business and putting the needs of customers first →How to avoid mindless decision making in your marketing strategies →Why your customer service team deserves more credit →Surprising ways to build intimacy with your customers If you’ve enjoyed this episode, please rate our show and leave us a review, because your feedback helps more people like you find our podcast. If you want to keep the conversation going, head over to to sign up for our newsletter. Finally, remember to subscribe so that you never miss an episode, and make sure to tell all your biz besties about the show. Connect with Marcy Lynn: Connect with Tiffany A Ingle
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AIA 004: Anna Rosa Parker: Designing an Authentic Personal Brand
09/07/2021
AIA 004: Anna Rosa Parker: Designing an Authentic Personal Brand
If a personal brand is your reputation, building a personal brand is simply being intentional about influencing the conversations people have about you. One of the biggest mistakes you can make when building your personal brand is to present yourself as someone you’re not instead of amplifying your authentic story. In this episode, Anna Rosa Parker teaches us exactly how to build a personal brand that represents your core values.
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AIA 003: Erin Pennings: Finding the Courage to Become Visible
08/31/2021
AIA 003: Erin Pennings: Finding the Courage to Become Visible
Visibility is critical for your brand. If no one knows who you are and what you do, you won’t be in business for long. The thought of building a platform or sharing someone else’s can intimidate many business owners, but it doesn’t have to be that way. In this episode, Erin Pennings Copywriter & Visibility Strategist shares her best tips for creating a sustainable visibility plan that works for you.
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AIA 002: Brittany McBean: How to Infuse Your Values into Your Copy
08/31/2021
AIA 002: Brittany McBean: How to Infuse Your Values into Your Copy
Feeling sick and tired of companies that don’t practice what they preach? You’re not alone, as evidenced by the rise of cancel culture. No one wants to be called out as a fraud, but the solution isn’t to avoid talking about values. Dare to lean into your values instead, making sure every aspect of your business is in alignment with what you stand for. In this episode, Brittany McBean shows us how she does just that for herself and for her clients.
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AIA 001: Daniel Lamb: Connecting Emotionally with Your Audience
08/31/2021
AIA 001: Daniel Lamb: Connecting Emotionally with Your Audience
Daniel Lamb has built his career on listening. Whether he’s working as a conversion consultant and copywriter in his micro-agency Holland Creative, co-hosting the Artist Inclusive podcast, or facilitating the Artist Inclusive community, Daniel uses his empathetic superpower to build connections and foster transformation.
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Trailer - Authenticity is Addictive
08/17/2021
Trailer - Authenticity is Addictive
Authenticity is Addictive is the podcast that teaches creative entrepreneurs like you how to create, refine, and leverage powerful brand stories that resonate with your dream clients. Join Brand Voice Strategist & Conversion Copywriter Tiffany A. Ingle every week as she interviews guest experts to explore how to build a compelling brand story that cuts through the noise and positions your business for success.
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