AIA 016: Nicole Morton: Developing an Effective Brand Strategy for Your Business
Release Date: 12/07/2021
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
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Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
info_outline
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
info_outline
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
info_outline
Authenticity is Addictive: The C.R.A.V.E. Factor
Authenticity is Addictive
Hey Authenticity Addicts, I’m opening up slots for the C.R.A.V.E. Factor, my signature Brand Strategy Intensive, now available in two different flavors. Your brand strategy is the internal standard you set as a company for differentiation, consistent customer engagement, and staying on track as you work towards clearly defined objectives. It’s your source of truth for the creation of your marketing plan, your messaging, and your business development goals. In other words, your brand strategy is the tool that ensures you’re fulfilling your purpose as a business and your promises to...
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Authenticity is Addictive: Holiday Wrap Up 2021
Authenticity is Addictive
Hey Authenticity Addicts,I’m popping in with a couple of quick announcements. The first one is that my team and I will be taking a much deserved break from now through the end of January 2022. I’m looking forward to bringing you more amazing content and expert interviews when we’re back in the studio. In the meanwhile, I’ll be spending my time in front of my fireplace in my rose gold robe, with a ridiculously tall stack of good books, and a steaming hot cup of chai. If you’re feeling heartbroken by the thought of going without new episodes of Authenticity is Addictive for a couple of...
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AIA 016: Nicole Morton: Developing an Effective Brand Strategy for Your Business
Authenticity is Addictive
“The streetwise definition is the brand is what someone says about you when you're not in the room. But what it really is, is what you tell people to say about you when you're not in the room.” - Nicole Morton Authenticity is Addictive 016: How to Turn the Messy Moments of Your Life into a Story Worth Sharing Do you have a sinking feeling that there’s a missing piece to your business? If so, you’re probably right, and I’m willing to bet that it’s a brand strategy. This is one of the most valuable and most overlooked tools you need to build a healthy, sustainable business. On...
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AIA 015: Ash Chow: How to Turn the Messy Moments of Your Life into a Story Worth Sharing
Authenticity is Addictive
“When you open up and share the cringy, messy moments of your life, it gives the other person permission to open up and share their messy moments.” - Ash Chow Authenticity is Addictive 015: How to Turn the Messy Moments of Your Life into a Story Worth Sharing One of the major mistakes you can make when building your personal brand is creating an image of yourself that has nothing to do with who you really are. Real life can be messy, and those vulnerable moments can be the source for your most powerful messages. On today’s show, Ash Chow tells us about how she used one of her most...
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AIA 014: Esai Arasi: The Introverted Service Provider's Guide to Dominating Social Media
Authenticity is Addictive
“The more money someone is paying you, the less interested they are in how you do things. Your content needs to answer the questions that matter: ‘Can you do this, and do you have a process for it?’” - Esai Arasi Authenticity is Addictive 014: The Introverted Service Provider’s Guide to Dominating Social Media Social Media can be an excellent place to show up authentically so that you connect with your dream clients. But for introverted service providers, managing your social media marketing on top of your client work can feel intimidating. On today's episode, Social Media...
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AIA 013: Chantelle Andercastle: Cultivating a Holistic Business Mindset
Authenticity is Addictive
“We need to know so much more about ourselves to be able to make a real go of business and to really make the impact we want.” - Chantelle Andercastle Authenticity is Addictive 013: Cultivating a Holistic Business Mindset Your concept about how business works has a massive impact on your ability to foster sustainable growth. Your business consists of interdependent systems, so your approach to business development must be holistic. In this episode, Chantelle Andercastle shares her own journey of learning to think holistically about her business, and how she equips her clients to develop...
info_outline“The streetwise definition is the brand is what someone says about you when you're not in the room. But what it really is, is what you tell people to say about you when you're not in the room.” - Nicole Morton
Authenticity is Addictive 016: How to Turn the Messy Moments of Your Life into a Story Worth Sharing
Do you have a sinking feeling that there’s a missing piece to your business? If so, you’re probably right, and I’m willing to bet that it’s a brand strategy. This is one of the most valuable and most overlooked tools you need to build a healthy, sustainable business. On today’s episode, Nicole Morton shares why your brand strategy is the key to making your business run much smoother.
Nicole Morton (She/Her) is the founder and owner of the Nicole Morton Agency: a branding and copywriting service focused on helping creatives develop their ideas to market readiness. Through her Secret Decoder Ring process, Nicole unearths the juicy, quirky, sticky branding foundations, that serve as a guide for her clients to execute their offers with highly relevant messaging, better conversions, and far less hassle.
Join us for our conversation, where we discuss:
→How Nicole combined the disciplines of product development and teaching to create her approach to brand strategy
→A useful, easy to grasp definition of what a brand is (finally!)
→Why it’s important to differentiate between yourself and your brand, even if you’re a solopreneur
→The #1 reason your beautiful website has done nothing to grow your business
→The universal elements you need to build your brand strategy
→Why heartfelt conversations are the key to unearthing your most powerful brand stories that strengthen your position in the marketplace
→The 5 things your website needs to do to turn your browsers into buyers
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Connect with Nicole Morton:
https://www.linkedin.com/in/nicole-morton-6155219/
www.instagram.com/nicolemortonagency
www.facebook.com/nicolemortonagency
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