Ep855 | The Secret To Getting More Patients From Workshops
Release Date: 10/02/2025
Ep881 | I Was Right... 14 Years Later
The P.T. Entrepreneur Podcast
Big Ship or Small Boat: Are You in the Right Organization? In this episode of the PT Entrepreneur Podcast, Doc Danny tells a story from his time as an Army PT in Hawaii and how a denied human performance proposal, that finally got implemented 13 years later, forced him to ask a hard question. Am I on the right ship or do I need to build my own boat? If you feel boxed in by red tape, slow decisions, and limited influence, this one will hit home. In This Episode, You’ll Learn: The human performance proposal Danny and a strength coach pitched to their division in 2011–2012 Why a project that...
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Ep880 | 4 Hard Lessons From 2025 (That Will Make You a Better Clinic Owner in 2026)
The P.T. Entrepreneur Podcast
Four Big Lessons from 2025 for Cash-Based PT Owners In this year-end episode of the PT Entrepreneur Podcast, Dr. Danny Matta shares the four biggest lessons he learned in 2025. From a small revenue dip at PT Biz to the rise of corporate cash clinics, the longevity wave, and why happiness cannot be tied to “winning,” Danny breaks down what actually matters for clinic owners who want a sustainable, meaningful business and life. In This Episode, You’ll Learn: Why PT Biz saw its first year-over-year revenue decline and what actually caused it The danger of chasing brand polish while...
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Ep879 | Two Must Read Books For Clinical Entrepreneurs
The P.T. Entrepreneur Podcast
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Ep878 | From Start Up To Scaling Up A Cash-Based PT Clinic With Kim Manlangit
The P.T. Entrepreneur Podcast
Rainmaker to Mastermind: Kim’s Cash Practice Journey Guest Coach: Michael (PT Biz Rainmaker Coach) Guest: Kim (Rainmaker Alum, PT Biz Mastermind Member) Episode Overview In this episode, Danny introduces a live conversation from inside the PT Biz Rainmaker program between coach Michael and Rainmaker alum Kim. Kim started in Rainmaker while she was just getting her practice off the ground. Now she is in the PT Biz Mastermind, actively scaling her clinic. This episode walks through her journey, early fears, mindset hurdles, and what it looks like to go from “Can I really do this?” to...
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Ep877 | The Best Book I've Read This Year
The P.T. Entrepreneur Podcast
Money, Happiness, and the Race You’re Actually Running as a Clinic Owner Episode Overview In this episode, Danny shares his favorite book of the year — The Art of Spending Money by Morgan Housel — and why it hit so hard as a cash-based business owner. He breaks down how money, attention, and expectations shape your happiness, why comparison quietly wrecks clinic owners, and how to use your business as a vehicle for the life you actually want instead of letting it become your whole identity. Key Topics Covered Why money mindset is such a big problem in the PT profession Why Danny...
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Ep876 | How To Use Gratitude As Fuel
The P.T. Entrepreneur Podcast
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Ep875 | Why Your Cash-Based PT Clinic Isn't Growing
The P.T. Entrepreneur Podcast
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Ep874 | The 3 Paths You Can Take When Starting Your Cash-Based PT Clinic
The P.T. Entrepreneur Podcast
3 Choices When You’re Thinking About Starting a Cash PT Clinic In this episode, Doc Danny Matta breaks down the real decision points for clinicians who are thinking about starting their own cash-based practice. He explains why staying stuck in “research mode” is dangerous, what it actually takes to make the leap, and the three clear paths you can choose—staying employed, going solo, or getting guided support. Quick Ask If this episode helps you get clarity on your next move, share it with another clinician who’s on the fence about starting a practice—and tag @dannymattaPT so he can...
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Ep873 | 8 Trillion Reasons Why You Should Lean Into Longevity
The P.T. Entrepreneur Podcast
Longevity, Cash PT, and the $8 Trillion Opportunity You Can’t Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag...
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Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard
The P.T. Entrepreneur Podcast
The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he’s ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who’s grinding through a tough season—and tag...
info_outlineHow Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen
In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients.
Quick Ask
Help PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he’ll reshare it.
Episode Summary
- Direct-response > referrals: Cash clinics grow fastest by going straight to the people (gyms, clubs, teams, parent groups), not by waiting on physician referrals.
- Workshops convert: Live education (in-person or virtual) is a predictable way to create trust and book consults.
- Feelings before facts: Lead with frustration, fear, and hope—the human stuff—then layer in the plan.
- Positive vision beats fear: “Imagine if…” scenarios help audiences see the future they want and move toward it.
- Stories sell: Personal experience (e.g., your own injury journey) creates instant credibility and connection.
- Let them say it: When attendees voice their own stakes and frustrations, commitment skyrockets.
The Emotional Connection Framework
- Appeal to feelings before logic. Name the frustration in their language (“Isn’t it frustrating when…?”) to open the door to change.
- Use “Imagine if…” Paint a clear, positive future state (pain-free golf trips, finishing workouts, keeping up with kids).
- Share something personal. Brief, relevant story that mirrors their journey (e.g., your own ACL rehab or chronic pain lesson).
- Make them feel the problem. Skip the RCT lecture; speak to missed experiences and what they’re giving up.
- Elicit their why. Ask direct questions so they articulate what’s at stake—then show the next step.
Field Notes & Examples
- Workshops that work: Gyms, run clubs, golf leagues, youth sports parents, corporate wellness lunches, and private FB groups.
- The “gruff granddad” story: A patient’s Disney scooter and coaster seatbelt moment became the emotional turning point—once he said it, change followed.
- Military → MobilityWOD/CrossFit reps: Coaching, audits, and “mystery shopper” feedback sharpened delivery—reps matter.
Pro Tips You Can Use Today
- Book two talks this month. One in person, one virtual. Keep each to 25–30 minutes + Q&A.
- Script the open. 90 seconds: frustration opener → “imagine if” vision → your 20-second origin story.
- Give a simple plan. 3 steps max. Clear, doable, no jargon.
- Single CTA. “Grab a free 15-minute consult today”—QR code + signup sheet + link.
- Debrief after. What hook landed? What question came up most? Tighten the next talk.
Notable Quotes
“If you want action, connect emotionally first. Feelings open the door; logic walks them through it.”
“I’d rather pull people toward the future they want than push them with fear. ‘Imagine if…’ changes the room.”
“When they say what hurts and what they want back, commitment follows.”
Action Items
- Create a 1-page workshop outline: opener, 3 teaching points, 1 CTA.
- Make a list of 10 local/digital groups and pitch your talk this week.
- Design a QR code to your consult page and practice the closing script.
- Track: attendees → consults → plans of care. Iterate monthly.
Programs Mentioned
- Clinical Rainmaker: Coaching + plan to get you full-time in your clinic.
- Mastermind: Scale beyond yourself into space, team, and systems.
- PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan.
Resources & Links
About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.