Ep857 | How To 6x Ads ROI For A Cash-Based Clinic
Release Date: 10/09/2025
Ep881 | I Was Right... 14 Years Later
The P.T. Entrepreneur Podcast
Big Ship or Small Boat: Are You in the Right Organization? In this episode of the PT Entrepreneur Podcast, Doc Danny tells a story from his time as an Army PT in Hawaii and how a denied human performance proposal, that finally got implemented 13 years later, forced him to ask a hard question. Am I on the right ship or do I need to build my own boat? If you feel boxed in by red tape, slow decisions, and limited influence, this one will hit home. In This Episode, You’ll Learn: The human performance proposal Danny and a strength coach pitched to their division in 2011–2012 Why a project that...
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Ep880 | 4 Hard Lessons From 2025 (That Will Make You a Better Clinic Owner in 2026)
The P.T. Entrepreneur Podcast
Four Big Lessons from 2025 for Cash-Based PT Owners In this year-end episode of the PT Entrepreneur Podcast, Dr. Danny Matta shares the four biggest lessons he learned in 2025. From a small revenue dip at PT Biz to the rise of corporate cash clinics, the longevity wave, and why happiness cannot be tied to “winning,” Danny breaks down what actually matters for clinic owners who want a sustainable, meaningful business and life. In This Episode, You’ll Learn: Why PT Biz saw its first year-over-year revenue decline and what actually caused it The danger of chasing brand polish while...
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Ep879 | Two Must Read Books For Clinical Entrepreneurs
The P.T. Entrepreneur Podcast
Visionary vs. Integrator: The Two Types of Cash-Practice Entrepreneurs Clique away long enough and you lose your patient’s attention. That’s why Claire, our AI scribe built specifically for physical therapists, handles the documentation so you can focus on the person in front of you. Try it free at . In this episode of the PT Entrepreneur Podcast, Dr. Danny breaks down two personality types that show up again and again inside cash-based practices: the Visionary and the Integrator. He explains why knowing your type gives you an immediate advantage, how it shapes your strengths, and which...
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Ep878 | From Start Up To Scaling Up A Cash-Based PT Clinic With Kim Manlangit
The P.T. Entrepreneur Podcast
Rainmaker to Mastermind: Kim’s Cash Practice Journey Guest Coach: Michael (PT Biz Rainmaker Coach) Guest: Kim (Rainmaker Alum, PT Biz Mastermind Member) Episode Overview In this episode, Danny introduces a live conversation from inside the PT Biz Rainmaker program between coach Michael and Rainmaker alum Kim. Kim started in Rainmaker while she was just getting her practice off the ground. Now she is in the PT Biz Mastermind, actively scaling her clinic. This episode walks through her journey, early fears, mindset hurdles, and what it looks like to go from “Can I really do this?” to...
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Ep877 | The Best Book I've Read This Year
The P.T. Entrepreneur Podcast
Money, Happiness, and the Race You’re Actually Running as a Clinic Owner Episode Overview In this episode, Danny shares his favorite book of the year — The Art of Spending Money by Morgan Housel — and why it hit so hard as a cash-based business owner. He breaks down how money, attention, and expectations shape your happiness, why comparison quietly wrecks clinic owners, and how to use your business as a vehicle for the life you actually want instead of letting it become your whole identity. Key Topics Covered Why money mindset is such a big problem in the PT profession Why Danny...
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Ep876 | How To Use Gratitude As Fuel
The P.T. Entrepreneur Podcast
How to Use Gratitude as Fuel in Your Cash-Based PT Journey Episode Overview In this episode, Danny breaks down how gratitude isn’t just a feel-good idea – it’s a practical performance tool for stressed-out cash-based practice owners, especially those in the early “nights-and-weekends” grind. He explains why the early stage of business is mentally brutal, how gratitude helps you zoom out, and how to use it as fuel instead of living in frustration over goals you haven’t hit yet. Key Topics Covered The hardest stage of business: early Rainmaker-phase grind Why your confidence wobbles...
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Ep875 | Why Your Cash-Based PT Clinic Isn't Growing
The P.T. Entrepreneur Podcast
The Momentum Equation: Why Effort Alone Won’t Grow Your Cash PT Clinic In this episode, Doc Danny Matta uses a simple physics concept—momentum—to explain why some cash practices take off and others stall out. He breaks down his “business momentum equation” (effort × accuracy), shows why hard work on the wrong things keeps you stuck, and explains how to aim your effort at the right tasks so your clinic actually moves forward. Quick Ask If this episode helps you see your business more clearly, share it with another clinician who’s grinding but not gaining traction—and tag...
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Ep874 | The 3 Paths You Can Take When Starting Your Cash-Based PT Clinic
The P.T. Entrepreneur Podcast
3 Choices When You’re Thinking About Starting a Cash PT Clinic In this episode, Doc Danny Matta breaks down the real decision points for clinicians who are thinking about starting their own cash-based practice. He explains why staying stuck in “research mode” is dangerous, what it actually takes to make the leap, and the three clear paths you can choose—staying employed, going solo, or getting guided support. Quick Ask If this episode helps you get clarity on your next move, share it with another clinician who’s on the fence about starting a practice—and tag @dannymattaPT so he can...
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Ep873 | 8 Trillion Reasons Why You Should Lean Into Longevity
The P.T. Entrepreneur Podcast
Longevity, Cash PT, and the $8 Trillion Opportunity You Can’t Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag...
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Ep872 | Christmas Tree Lots, Steaks and Why The Work Should Be Hard
The P.T. Entrepreneur Podcast
The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he’s ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who’s grinding through a tough season—and tag...
info_outline6x Your Ad ROI: The Power of Google Reviews for Cash Practices
In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing.
Quick Ask
Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He’ll reshare it!
Episode Summary
- Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero.
- Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling.
- Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions.
- AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings.
- ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable.
How to 6x Your Return on Ad Spend
- Ask in person: Don’t automate gratitude. When a patient shares a big win, that’s your moment to ask for a review.
- Make it easy: Text them the direct Google review link right then. If they use Gmail, they’re likely already logged in—instant review.
- Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note.
- Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews.
- Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone.
Mindset & Systems
- Fundamentals matter: Gathering reviews may not feel flashy, but it’s like dribbling with your non-dominant hand—it changes your game.
- Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof.
- Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale.
Notable Quotes
“The difference between a 2x and a 12x ROI isn’t your ad—it’s your reviews.”
“Social proof is your digital word of mouth. It’s what people trust before they ever meet you.”
“This is like dribbling with your non-dominant hand. It’s not sexy—but it wins games.”
Pro Tips You Can Use This Month
- Audit your listings: Count your Google reviews and compare them to competitors in your area.
- Create a script: Role-play how your staff asks patients for reviews at the right time.
- Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds.
- Celebrate wins: Share positive reviews in team meetings to reinforce the habit.
- Measure ROI: Track ad results before and after review pushes. The data will speak for itself.
Action Items
- Text your Google review link to 5 happy patients today.
- Train your team to ask at every discharge or major breakthrough moment.
- Follow up once per week with anyone who hasn’t yet left a review.
- Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility.
Programs Mentioned
- PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan.
Resources & Links
About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.