089: Money Mindset twist: Is self-worth necessary?
Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Release Date: 07/25/2023
Brown Way To Money - Money Talks for Women of Color Entrepreneurs
Lets talk about a financial habit I've seen cost more than lack of budget. In today's episode, uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: ...
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Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: 👉🏾Pitch me your...
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Is your business making money or just moving money? In this episode of The Brown Way to Money, sits down with , founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of...
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You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me...
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For more insights on opportunities like this, subscribe we send opportunities like this every week. In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by...
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Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either. In this powerful episode, speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This...
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How can you work with your nervous system and navigate those lower income months anxiety? In this powerful solo episode of The Brown Way to Money Podcast, explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually. If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in...
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How do you create consistent financial growth when the world around you wasn’t designed for your success? In this solo episode of The Brown Way to Money Podcast, pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence. Based on months of interviews, research, and conversations with powerhouse WOC entrepreneurs (including for her Forbes column!), Alejandra breaks down the overlooked inner work that happens before the strategy even starts working. From ditching perfectionism and ego, to...
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Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed? In this episode of The Brown Way to Money Podcast, host Alejandra Rojas sits down with powerhouse entrepreneur Nicole Leon—a proud Latina, devoted mom, and self-made business owner who turned two side hustles into six-figure brands. Nicole didn’t just start a lash business and ride a wave. She created...
info_outlineChallenge your beliefs, break free from stagnant business growth, and unleash your true potential as I, Alejandra Rojas, guide you through the subconscious blocks with money, unlocking the power of self-worth and overcoming the fear of becoming your parents in this transformative episode of The Money Mindset Show.
Download the step-by-step guide on how to pass from being overworked with money to CEO with money. www.themoneymindsethub.com/CEO
In this episode, you will be able to:
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Decode the unseen roadblocks that are restricting your financial prosperity and business development.
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Highlight the intimate relationship between your self-value and your financial richness.
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Address the apprehension of inheriting your parents' money mindset and tactics to break free from it.
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Master detaching your self-esteem from your financial results and business performance.
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Develop the confidence to uplift your prices, convinced of the merit of your product or service.
Self worth is not a requirement for financial success. It is your birthright to be worth it, just like air. - Alejandra Rojas
The resources mentioned in this episode are:
Hey there! Alejandra here, and today I wanted to share something that's close to my heart: subconscious blocks with money and how they affect our self-worth. In this episode of The Money Mindset Show, I dive into three specific narratives that can hold us back in our business growth.,Firstly, I want to emphasize that a stagnant stage in your business does not define your worth as a person. It's important to detach your identity from your business and financial results. Think of it as your business being separate from you, like raising a baby who grows and develops but is not who you are.,Secondly, I challenge the notion that the more you value yourself, the more you should charge. Self-worth is a birthright and not directly linked to your income. I'll share my personal belief that self-worth doesn't play a role in my relationship with money – a perspective that can liberate you from feeling stuck.,Lastly, we delve into the fear of becoming like our parents when it comes to our money mindset. By identifying ways in which you feel you're mirroring their beliefs, you can challenge and reframe them, creating your own understanding and approach.,If you're an entrepreneur struggling with self-worth and feeling like your business is at a standstill, this episode is for you. Gain the confidence and mindset shift needed to overcome subconscious blocks and experience real growth. Let's break free from self-imposed limitations and achieve what we're truly capable of!
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Download the From Overwork to CEO audio program from themoneymindsethub.com/CEO for step-by-step guidance on reprogramming your subconscious mind with money.
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Listen to the episode The Things That Fucked US Over with Lucy Becker to experience powerful subconscious release and gain insights on overcoming subconscious blocks with money.
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Check out the Money Mindset Hub's audio program Overcoming Self Worth Blocks to gain confidence and freedom in valuing yourself and charging what you're worth.
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Listen to the episode with Minatching to explore family constellations and gain a new perspective on the dynamics of money and how it relates to your relationship with your dad.
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Take the time to reflect on the specific ways in which you feel you're becoming your dad in your thinking about money. Write them down and then challenge those beliefs by identifying the reasons why you are different from your dad and how your perspective on money differs.
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If you're afraid to raise your prices, consider listening to the episode on pricing strategies to gain practical tips and insights on how to confidently increase your prices.
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Don't forget to download the From Overwork to CEO audio program before it becomes a paid program.