The Rise and Fall of GoLite and Balancing Federal Budgets with Demetri "Coup" Coupounas
Release Date: 02/03/2025
Thru-Hiking for 30 Years, Working for ALDHA-West, Six Moon Designs, & FarOut, and Ridgerunning with a Dog with Whitney "Allgood" La Ruffa (BPR #312)
Backpacker Radio
In today’s episode of Backpacker Radio, presented by The Trek, we’re joined by Whitney La Ruffa, better known in the world of backpacking as “Allgood.” Allgood is the former president of ALDHA-West, the current Chief Revenue Officer at FarOut, and a certified backpacking OG—his first thru-hike dates all the way back to the early ’90s (some of you weren’t even alive then… which is weird). Since that first trek, Allgood has racked up an impressive list of trails, including the JMT, Wonderland Trail, Chinook Trail, Sierra High Route, PCT, CDT, and others. In this episode, we...
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Julia "Rocket" Sheehan on Her Social Media Fall from Grace, Quitting on a Thru-Hike, and Her New Book (BPR #311)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by Topo Athletic, we are joined by Julia Sheehan, known on trail, as Rocket. Julia is a thru-hiker, former Trek Vlogger, social media sensation, nurse, and now a published author. Julia details how impulsive decision-making lead her to the wonderful world that is thru-hiking, inspired in part by everyone’s favorite Hiking Viking. Rocket also shares how health issues ultimately forced her off-trail, the unsavory response she’s gotten from some in the social media sphere in light of “quitting” and subsequently...
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A Lifetime of Trail Maintenance: the Blackburn Trail Center, Building the AT Rollercoaster, and the Potomac AT Club with Chris “Trailboss” Brunton (BPR #310)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are joined by Chris Brunton aka “Trailboss”. Trailboss is a legendary force in the construction and maintenance of the Appalachian Trail, most notably, the infamous Rollercoaster section of the trail through Virginia. Trailboss enlightens us with some history of the trail, the process for procuring the trail’s corridor through that section, how he met his wife (CEO of the Appalachian Trail Conservancy) Sandi Marra, why he dedicates his life to the AT, and much more. We wrap the show with a...
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Thru-Hiking with Your Sister, Triple Crowning without a Trail Name, and Tour du Mont Blanc with Jamie Lambert (BPR #309)
Backpacker Radio
In today’s episode of Backpacker Radio, presented by The Trek, brought to you by Topo Athletic, we are joined by Jamie Lambert. We learn why Jamie doesn’t have a trail name, and why it’s definitely not Strap On, what it’s like to thru-hike with your sister- which she did on the PCT in 2018, what it is about thru-hiking that makes it so addictive for her- having taken on long hikes every year over the last 8 seasons, what it’s like to become social media famous, and much more. We wrap the show with an overview from day one of Trail Days, some new legislation that could result in...
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Lightning Safety and Myth Busting with NOAA Meteorologist Charlie Woodrum (BPR #308)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are giving you the lowdown on everything to do with lightning safety. We are joined by Charlie Woodrum who is the Preparedness and Resilience Lead with National Oceanic and Atmospheric Administration’s National Weather Service. We learn all about the biggest myths regarding lightning safety (including how metal trekking poles aren’t an added risk while backpacking), clear guidance on minimizing risk when caught in a thunderstorm, telltale signs of when the weather is going to turn, at what distance...
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Making Custom Packs, Setting FKTs, Escaping Death, and Starting an Outfitter with Jonathan "Janis Joplin" Thomas (BPR #307)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by Topo Athletic, we are joined by Jonathan Thomas, known on trail as Janis Joplin. Janis Joplin is a thru-hiker, FKT record holder, D1 collegiate track and field athlete, former news cameraman, Boston Marathon bombing survivor, CDT trail angel, and owner of Exotic Pax, an innovative, vest-style backpack for thru-hikers handmade in Chama, New Mexico. This episode covers a lot of ground, including the many times he’s narrowly escaped death, what is was like growing up in New Orleans, being a D1 collegiate athlete,...
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Working as a Death Doula and Managing Death Anxiety with Niki DiGaetano (BPR #306)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are joined by Niki DiGaetano, known on trail as Phoenix. In addition to being a long distance backpacker, the bulk of today’s conversation centers around Niki’s work as a death doula. We learn, of course, what that work entails, how her experiences working with those at the end of their lives have reframed how she lives hers, advice for those currently processing the death of a loved one, dealing with anxieties around death, and much more. We wrap the show with how the Appalachian Trail has changed...
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Live from Austin: Paul Magnanti, aka "PMags," on Hot Gear Takes, Public Lands, & Hiking the Southwest (BPR #305)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, and brought to you by Topo Athletic, we’re coming to you live from Austin, Texas with our guest, Paul Magnanti, aka Mags, aka Pmags. A longtime co-host of The Trail Show and a triple crowner, Pmags has spent decades exploring trails across the country, with a special love for the Southwest. We dive into the future of public lands, hear some of his hot takes on gear, including his love for 100-weight fleece pullovers, his beef with sun hoodies, and where hikers tend to overspend, and get a look at his go-to "snivel gear."...
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Beginner Backpacking Mistakes 3.0 (BPR #304)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are bringing you yet another edition of beginner backpacking mistakes. Today’s panel includes the debut of Jess Stone, 2024 AT and LT thru-hiker, and The Trek’s Community and Marketing Manager. We bring you 9 brand new thru-hiking pitfalls to avoid, including tips on sending mail drops, how to avoid letting small problems turn into big problems, dealing with toxic off-trail relationships before departing, hydration tips, why you shouldn’t invite friends and family on your trip, and much more. We...
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Graduating Army Ranger School and Thru-Hiking After 30+ Years in the Military with Jay "Meat Grinder" France (BPR #303)
Backpacker Radio
In today’s episode of Backpacker Radio presented by The Trek, brought to you by Topo Atheltic, we are joined by Jay “Meat Grinder” France. Meat Grinder is a thru-hiker, author, and 31-year veteran of the Air Force, having completed 10 deployments and graduated from Army Ranger School in the process. Jay details his military background, including some key similarities and differences relative to thru-hiking, how he used vlogging as a way to stay in touch with his sons on trail, and the hilarious blood nipple origin story of his trail name. Meat Grinder also recently served as a volunteer...
info_outlineIn today’s episode of Backpacker Radio presented by The Trek, brought to you by LMNT, we are joined by Demetri Coupounas, aka Coup, the founder of GoLite and MyTrail Company. Coup might just be the most interesting man in the world. This conversation takes us through his incredible journey, from his work balancing the federal budget in the '80s and '90s to becoming the first person to complete unsupported hikes of the Colorado Trail and the Long Trail, and how he stumbled upon the once underground world of ultralight backpacking.
We also dive into the history of GoLite, from its role in popularizing Ray Jardine’s ultralight designs to its meteoric rise with more than 20 retail stores nationwide—without taking any investor money—and its eventual downfall, leading to bankruptcy just a few years later. Coup shares the story of MyTrail Co, his follow-up venture, and how he applied the lessons learned from GoLite while stripping away what didn’t work, and how that eventually failed to achieve launch.
This episode is an insightful history lesson on GoLite and the world of ultralight backpacking, as well as a fascinating case study on business successes and failures.
We wrap up the show with a new 2-ounce device that could replace your Garmin InReach, what we consider a satisfactory number of steps in a typical day, and the ultimate Triple Crown of best smells.
LMNT: Get a free sample pack with any order at drinklmnt.com/trek.
Gossamer Gear: Use code “BACKPACKER20” for 20% off packs at gossamergear.com.
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Interview with Demetri “Coup” Coupounas
Time stamps & Questions
00:10:20 - Reminders: Join us for our live show in Austin, listen to our episodes ad-free on Patreon, and apply to vlog for the Trek!
00:12:40 - Introducing Coup
00:15:15 - What are your favorite backpacking Youtube channels?
00:16:25 - How did you get into politics?
00:28:10 - How fucked are we currently and what’s your take on DOGE?
00:34:44 - How did you get into backpacking?
00:42:00 - How would you walk a first time hiker through packing their backpack?
00:51:22 - Do you think fun correlates directly with the weight on your back?
00:53:40 - Why did you take on unsupported hikes?
00:56:35 - Are you pursuing novel experiences or challenging experiences?
00:59:30 - How do you decide what food to bring?
01:05:20 - Tell us about the early days of GoLite
01:10:30 - Did you ever make your own gear?
01:12:02 - Did you have a personal relationship with Ray Jardine?
01:14:55 - Was Ray an owner in the business?
01:17:17 - What were the biggest initial sellers?
01:21:15 - How much effort was involved in convincing people to go lighter?
01:27:02 - What were the first 12 products?
01:38:15 - What did your typical customer look like?
01:46:00 - What was the process of scaling GoLite?
01:55:00 - Why didn’t selling direct work well?
02:01:20 - What happened in 2013 and 2014?
02:10:00 - Why didn’t you seek investors when money was running out?
02:17:00 - Discussion about the transition to My Trail Co
02:20:24 - What do you keep from the business when going through bankruptcy?
02:26:12 - What is My Trail Co and did you raise as much money as you expected?
02:30:02 - How many products did you offer?
02:32:31 - When did My Trail Co go out of business?
02:38:16 - Why didn’t My Trail work?
02:42:45 - Did My Trail investors earn dividends?
02:45:00 - How much of the growth of the cottage industry was to blame?
02:53:07 - What are your plans for the future?
03:01:50 - Stay Salty Question: What is your hottest take in the backpacking world?
Segments
Trek Propaganda: Could This 2-Ounce Device Replace Your Garmin inReach? By Katie Jackson
QOTD: What is a satisfactory number of steps for your average day?
Mail Bag
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