#84: Finding Ways to Raise Your Visibility in BigLaw When You Lack External Opportunities
Release Date: 08/06/2025
#99: When Partnership Doesn’t Mean Control: How BigLaw’s Structure Can Limit Your Autonomy and What You Can Do About It
Big Law Life
In this episode, I tackle one of the most persistent myths inside BigLaw: that partnership guarantees freedom. After years of billing, grinding through deal cycles, and fighting for promotion, most lawyers expect partnership to mean finally having more control over clients, staffing, and schedules. But as I explain, the modern BigLaw firm operates much more like a global corporation than the old-school partnership many lawyers imagined as they were working their way towards becoming a partner in their firm. Centralized management, committees, client teams, centralized staffing, and internal...
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#98: Inside Your BigLaw Firm’s Different Measures of Profitability - And How They Affect You
Big Law Life
In this episode, I take a closer look at a topic that many BigLaw lawyers misunderstand: profitability. Most partners focus on the firm’s overall “profits per equity partner” (PEP), but that number tells only part of the story. There are other profitability numbers - internal, often unseen analyses that many attorneys don't focus on but in fact shape how practices and partners are viewed, rewarded, and resourced. I explain how these shadow numbers differ from the publicly announced firm metrics, how factors like leverage, write-offs, and politics distort perceptions of profitability, and...
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#97: The Biggest Mistakes BigLaw Attorneys Make in Business Development
Big Law Life
In this episode, I tackle one of the most common frustrations I hear from partners and senior associates: why business development efforts so often fail to produce consistent, meaningful client work. From my own years as a BigLaw partner and now as a coach, I’ve seen too many capable lawyers equate effort with results, attending conferences, posting on LinkedIn, and taking endless coffee meetings only to find their pipeline still flat a year later. In this episode, I break down the five most common reasons business development efforts stall: lack of focus, inconsistent systems,...
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#96: When Your BigLaw Firm Stops Valuing You: Signs Partners Often Miss
Big Law Life
In this episode, I tackle a critical question for many partners - how to tell when your firm no longer values you and what steps you should take next. I’ve seen too many strong, capable partners blindsided by subtle shifts that signal declining influence, reduced credit, and a fading role in firm strategy. Drawing from my own experience as a BigLaw partner mentoring and managing other partners, as well as serving on executive and other firm leadership committees, I walk through six clear warning signs, from being left out of key decisions to watching your client relationships being...
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#95: The BigLaw Blind Spot: What Many Partners Don’t Understand About PEP
Big Law Life
Most lawyers can recite their firm’s PEP number, but few truly understand what it measures, how their day-to-day actions affect it, or how it affects them (even if they are a non-eequity partner). In this episode, I explain why PEP is often misunderstood, the hidden levers that drive it, and what partners need to know about how it can broadly impact all attorneys across the firm. From billing and collections to leverage ratios, capital contributions, and distribution timing, I break down what really impacts profitability and what that means for both equity and non-equity partners. I...
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#94: How to Respond When Your Mentor Partner Pulls Back from You in BigLaw
Big Law Life
When you’ve spent years building trust with a partner who once championed your career, it can be deeply unsettling when they suddenly stop giving you work, exclude you from client calls, or even fail to support your partnership candidacy. I’ve seen this happen often in BigLaw. It’s painful, hard to understand, and often tough to find a way to move forward without that support. In this episode, I explain the structural, economic, and political reasons that drive this kind of behavior, and the concrete steps you can take to protect your career, your client relationships, and your...
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#93: Making Partner in BigLaw in the AI Era
Big Law Life
Today, the road to partnership involves more than billing hours and producing great work. It's also now about more than business development, firm economics, and client relationships. A new factor also driving advancement is artificial intelligence. AI is already reshaping research, diligence, drafting, and reporting. In addition, it compresses tasks that once justified entire teams of associates. That means the old BigLaw pyramid model is under pressure, and the skills firms now look for in future partners are shifting rapidly. In this episode, I walk through what partnership track...
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#92: What to Do When the Work Dries Up - Responding to Enforcement & Regulatory Downturns in BigLaw
Big Law Life
If you have built your BigLaw career around a thriving regulatory or enforcement practice, you know how difficult it can be for you and your practice when that work suddenly isn't there. One month you are buried in nvestigations motivated by government inquiries or merger reviews, and the next your phone goes quiet because enforcement priorities shifted, agency budgets got cut, or a new administration has redirected resources. It is unsettling, especially when your brand, reputation and and client base are tied to that flow of work. In this episode, I walk through the reality of what it can...
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#91: Why Collaboration Matters in BigLaw
Big Law Life
Collaboration can feel like a buzzword that doesn’t align with how law firms actually reward people. Hours and origination credit often outweigh teamwork, and silos, competition, and fee pressures make working together seem like an uphill battle. But here’s the truth: collaboration isn’t optional if you want to grow in BigLaw. Clients expect seamless service across firms and practices, and internally within your firm, collaboration expands your visibility, strengthens trust, and opens doors to opportunities might never get on your own. In this episode, I break down the real obstacles...
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#90: How to Handle Ambiguity in BigLaw Assignments
Big Law Life
One of the toughest parts of BigLaw life is dealing with unclear or contradictory instructions. Partners often send cryptic emails, clients can be vague, and deadlines shift without explanation. You can waste hours second-guessing what a partner really wants. Or you can get smart about how to deal with ambiguity and recognize that mastering it is part of the job in BigLaw. In this episode, I share the practical strategies you can use to navigate those moments, from clarifying vague assignments without pestering, to using timeboxing and judgment calls when no direction is available. I...
info_outlineWhen you’re early in your legal career—or even well into it—it can feel like raising your professional profile is only possible if you’re already visible. But in this episode, I share how lawyers at all levels can expand their reputation strategically, even without headlining conferences and events, or getting opportunities to publish in legal journals and publications. I walk through the barriers lawyers face with getting more external visibility, including for attorney working in-house or at firms with less resources or ability to assist their practictioners, and break down practical, ethical, and effective ways to build your brand in both the legal and business communities. From LinkedIn strategies to industry group engagement, from social circles to generosity-based networking, I cover a range of tactics that can help to gain traction.
Whether you're trying to become known as a trusted expert in your niche or simply want to find a path to more leadership and client-facing opportunities, this episode outlines steps you can take now to build a stronger, more memorable presence—starting today.
At a Glance:
00:00 Why visibility is hard in both junior and senior stages of your career
02:30 What to do when legal speaking and publishing opportunities feel limited
02:59 How to answer “What do you do?” in a way that reflects your expertise
04:23 The difference between title-based and value-based branding
05:09 How to quietly build industry presence on LinkedIn
06:15 A low-effort way to become a recognized voice in your niche
07:10 Why business groups (not just legal ones) matter
08:16 How social and civic groups can organically build your brand
09:02 Letting your best traits speak for themselves outside of legal roles
09:48 Writing about law-adjacent topics when legal topics are off-limits
11:01 The role of generosity in expanding your reputation
12:14 How being a “connector” gets you invited to speak and lead
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting?
Here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast