#89: How BigLaw Measures Profitability and What It Means for Your Career
Release Date: 09/10/2025
Big Law Life
In this episode, I tackle one of the most persistent myths inside BigLaw: that partnership guarantees freedom. After years of billing, grinding through deal cycles, and fighting for promotion, most lawyers expect partnership to mean finally having more control over clients, staffing, and schedules. But as I explain, the modern BigLaw firm operates much more like a global corporation than the old-school partnership many lawyers imagined as they were working their way towards becoming a partner in their firm. Centralized management, committees, client teams, centralized staffing, and internal...
info_outlineBig Law Life
In this episode, I take a closer look at a topic that many BigLaw lawyers misunderstand: profitability. Most partners focus on the firm’s overall “profits per equity partner” (PEP), but that number tells only part of the story. There are other profitability numbers - internal, often unseen analyses that many attorneys don't focus on but in fact shape how practices and partners are viewed, rewarded, and resourced. I explain how these shadow numbers differ from the publicly announced firm metrics, how factors like leverage, write-offs, and politics distort perceptions of profitability, and...
info_outlineBig Law Life
In this episode, I tackle one of the most common frustrations I hear from partners and senior associates: why business development efforts so often fail to produce consistent, meaningful client work. From my own years as a BigLaw partner and now as a coach, I’ve seen too many capable lawyers equate effort with results, attending conferences, posting on LinkedIn, and taking endless coffee meetings only to find their pipeline still flat a year later. In this episode, I break down the five most common reasons business development efforts stall: lack of focus, inconsistent systems,...
info_outlineBig Law Life
In this episode, I tackle a critical question for many partners - how to tell when your firm no longer values you and what steps you should take next. I’ve seen too many strong, capable partners blindsided by subtle shifts that signal declining influence, reduced credit, and a fading role in firm strategy. Drawing from my own experience as a BigLaw partner mentoring and managing other partners, as well as serving on executive and other firm leadership committees, I walk through six clear warning signs, from being left out of key decisions to watching your client relationships being...
info_outlineBig Law Life
Most lawyers can recite their firm’s PEP number, but few truly understand what it measures, how their day-to-day actions affect it, or how it affects them (even if they are a non-eequity partner). In this episode, I explain why PEP is often misunderstood, the hidden levers that drive it, and what partners need to know about how it can broadly impact all attorneys across the firm. From billing and collections to leverage ratios, capital contributions, and distribution timing, I break down what really impacts profitability and what that means for both equity and non-equity partners. I...
info_outlineBig Law Life
When you’ve spent years building trust with a partner who once championed your career, it can be deeply unsettling when they suddenly stop giving you work, exclude you from client calls, or even fail to support your partnership candidacy. I’ve seen this happen often in BigLaw. It’s painful, hard to understand, and often tough to find a way to move forward without that support. In this episode, I explain the structural, economic, and political reasons that drive this kind of behavior, and the concrete steps you can take to protect your career, your client relationships, and your...
info_outlineBig Law Life
Today, the road to partnership involves more than billing hours and producing great work. It's also now about more than business development, firm economics, and client relationships. A new factor also driving advancement is artificial intelligence. AI is already reshaping research, diligence, drafting, and reporting. In addition, it compresses tasks that once justified entire teams of associates. That means the old BigLaw pyramid model is under pressure, and the skills firms now look for in future partners are shifting rapidly. In this episode, I walk through what partnership track...
info_outlineBig Law Life
If you have built your BigLaw career around a thriving regulatory or enforcement practice, you know how difficult it can be for you and your practice when that work suddenly isn't there. One month you are buried in nvestigations motivated by government inquiries or merger reviews, and the next your phone goes quiet because enforcement priorities shifted, agency budgets got cut, or a new administration has redirected resources. It is unsettling, especially when your brand, reputation and and client base are tied to that flow of work. In this episode, I walk through the reality of what it can...
info_outlineBig Law Life
Collaboration can feel like a buzzword that doesn’t align with how law firms actually reward people. Hours and origination credit often outweigh teamwork, and silos, competition, and fee pressures make working together seem like an uphill battle. But here’s the truth: collaboration isn’t optional if you want to grow in BigLaw. Clients expect seamless service across firms and practices, and internally within your firm, collaboration expands your visibility, strengthens trust, and opens doors to opportunities might never get on your own. In this episode, I break down the real obstacles...
info_outlineBig Law Life
One of the toughest parts of BigLaw life is dealing with unclear or contradictory instructions. Partners often send cryptic emails, clients can be vague, and deadlines shift without explanation. You can waste hours second-guessing what a partner really wants. Or you can get smart about how to deal with ambiguity and recognize that mastering it is part of the job in BigLaw. In this episode, I share the practical strategies you can use to navigate those moments, from clarifying vague assignments without pestering, to using timeboxing and judgment calls when no direction is available. I...
info_outlineProfitability is a word that makes many lawyers cringe. We know firms measure it, but the methods and metrics often feel murky—or worse, toxic to firm culture. Still, ignoring profitability is not an option if you want to succeed and thrive in BigLaw. In this episode, I break down what profitability really means inside large firms, why it’s far more than just gross billings, and how to take control of the numbers that impact your compensation, partnership prospects, and long-term career.
From cost structures and volume to realization and collections, I share how firms evaluate lawyers and practices, and the concrete steps you can take to ensure you’re seen as a profitable and valuable member of your firm.
At a Glance:
00:00 Why profitability is uncomfortable for many lawyers but unavoidable in firm evaluations
01:20 Why profitability metrics can feel toxic and how firms define them in different ways
02:39 Revenue versus profitability—why $5 million billed doesn’t mean $5 million in profit
03:59 Partner cost per revenue dollar and how staffing models impact profitability
05:10 High-volume, lower-margin practices versus high-margin, resource-intensive matters
07:11 Comparing a $15 million practice with 15% margin to an $8 million practice with 30% margin
08:12 Why collections matter more than billings if the firm isn’t getting paid
08:41 Understanding your standard rate, average billed rate, and why the gap matters
10:06 Realization rate explained with examples and what your firm expects from you
12:38 Collections as the true test of profitability and what firms conclude about lawyers who can’t collect
14:18 The risks of unreliable clients, poor billing practices, or weak client control
15:28 How cost allocations and overhead factor into your profitability picture
16:22 Using dashboards, financial analysts, and legal operations pros to understand your data
17:13 Asking the right questions of CFOs and practice leaders to align with benchmarks
17:36 Why profitability is multi-dimensional and how to shift the conversation from toxic to strategic
Rate, Review, & Follow on Apple Podcasts & Spotify
Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.
For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting?
Here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast