#97: The Biggest Mistakes BigLaw Attorneys Make in Business Development
Release Date: 11/05/2025
#105: Cringe-Free BigLaw Goals for Associates in the New Year
Big Law Life
As the year closes, I'm focusing in this episode on BigLaw goals for associates without resorting to platitudes, firm retreat slogans, or vague resolutions that quietly collapse by February. After years as an equity partner in BigLaw, I’ve seen that the associates who actually move forward are not the ones making dramatic promises to work less, do everything better, or reinvent themselves overnight. Instead, the associates who most often make progress are the ones who focus on taking smaller, actionable steps in specific, visible ways that compound inside a system that is in many ways beyond...
info_outline
#104: BigLaw Partnership Timing: What Actually Controls When You Make Partner
Big Law Life
If you are a senior associate staring at year seven, eight, or nine and trying to decode whether you are “behind,” I want you to hear this clearly: your timeline is not controlled by your work ethic or your reviews. In this episode, I break down why partnership timing is driven by structural economics inside your firm, not individual merit. We walk through the forces that actually move or stop the process, including practice group capacity, leverage ratios, PEP pressure, capital constraints, succession bottlenecks, client portability, and internal power dynamics. I also give...
info_outline
#103: The Mid-Career BigLaw Partner Crossroad - Should You Stay or Make a Lateral Move?
Big Law Life
Mid-career partners can begin quietly wondering whether they should stay where they are or explore a move. This isn’t driven by crisis or failure. It’s driven by subtle shifts, such as declining energy for a platform that once fit well, strategy drift inside the firm, client relationships that feel different, or internal politics that have grown wearisome. Yet most partners stall making a decision because they don’t want to make the wrong call and the ambiguity keeps them stuck. In today’s episode, I walk through the five stages I see that partners typically move through when...
info_outline
#102: The Most Dangerous Time in BigLaw - What Mid-Senior Associates Should Be Thinking About
Big Law Life
After years as a partner inside global law firms, I’ve seen one stage of a BigLaw career quietly determine everything that comes after it. It isn’t the first year, when everyone expects some struggle and a lot of learning. And it isn’t partnership, when you've reached that tier and are now working to build your book of business and establish your role in that space. The most dangerous stage is the mid to senior associate years. Years four through seven are where many lawyers stall without realizing it. They’re billing hard, getting strong reviews, and hearing they’re “doing...
info_outline
#101: The Seven Billable Hour Pitfalls That Hold BigLaw Associates Back
Big Law Life
After years as a partner in global firms, I’ve watched countless associates struggle with the billable hour for reasons that have nothing to do with their talent or work ethic. What often derails them are avoidable habits: reconstructing time at the end of the month, underbilling to appear efficient, overlawyering simple assignments, taking on too much work at once, relying on one partner for all their hours, failing to bill fully legitimate work, and assuming non-billable hours will meaningfully count toward their annual target. In this episode, I walk through the seven most common pitfalls...
info_outline
#100: What 100 Episodes Reveal About BigLaw: Career Realities, Recurring Challenges, and Industry Shifts
Big Law Life
After over two decades in BigLaw, I’ve seen just how rare it is to find candid, practical conversations about what life in a large firm is really like. That’s why reaching the 100-episode milestone of Big Law Life feels so significant. In this special episode, I step out from behind my usual role behind the microphone and reflect on the real stories, hidden challenges, and universal themes that have surfaced over the past hundred conversations. I share why I started this podcast, what continues to surprise me, which episodes unexpectedly struck a chord with lawyers across firms, and...
info_outline
#99: When Partnership Doesn’t Mean Control: How BigLaw’s Structure Can Limit Your Autonomy and What You Can Do About It
Big Law Life
In this episode, I tackle one of the most persistent myths inside BigLaw: that partnership guarantees freedom. After years of billing, grinding through deal cycles, and fighting for promotion, most lawyers expect partnership to mean finally having more control over clients, staffing, and schedules. But as I explain, the modern BigLaw firm operates much more like a global corporation than the old-school partnership many lawyers imagined as they were working their way towards becoming a partner in their firm. Centralized management, committees, client teams, centralized staffing, and internal...
info_outline
#98: Inside Your BigLaw Firm’s Different Measures of Profitability - And How They Affect You
Big Law Life
In this episode, I take a closer look at a topic that many BigLaw lawyers misunderstand: profitability. Most partners focus on the firm’s overall “profits per equity partner” (PEP), but that number tells only part of the story. There are other profitability numbers - internal, often unseen analyses that many attorneys don't focus on but in fact shape how practices and partners are viewed, rewarded, and resourced. I explain how these shadow numbers differ from the publicly announced firm metrics, how factors like leverage, write-offs, and politics distort perceptions of profitability, and...
info_outline
#97: The Biggest Mistakes BigLaw Attorneys Make in Business Development
Big Law Life
In this episode, I tackle one of the most common frustrations I hear from partners and senior associates: why business development efforts so often fail to produce consistent, meaningful client work. From my own years as a BigLaw partner and now as a coach, I’ve seen too many capable lawyers equate effort with results, attending conferences, posting on LinkedIn, and taking endless coffee meetings only to find their pipeline still flat a year later. In this episode, I break down the five most common reasons business development efforts stall: lack of focus, inconsistent systems,...
info_outline
#96: When Your BigLaw Firm Stops Valuing You: Signs Partners Often Miss
Big Law Life
In this episode, I tackle a critical question for many partners - how to tell when your firm no longer values you and what steps you should take next. I’ve seen too many strong, capable partners blindsided by subtle shifts that signal declining influence, reduced credit, and a fading role in firm strategy. Drawing from my own experience as a BigLaw partner mentoring and managing other partners, as well as serving on executive and other firm leadership committees, I walk through six clear warning signs, from being left out of key decisions to watching your client relationships being...
info_outlineIn this episode, I tackle one of the most common frustrations I hear from partners and senior associates: why business development efforts so often fail to produce consistent, meaningful client work. From my own years as a BigLaw partner and now as a coach, I’ve seen too many capable lawyers equate effort with results, attending conferences, posting on LinkedIn, and taking endless coffee meetings only to find their pipeline still flat a year later.
In this episode, I break down the five most common reasons business development efforts stall: lack of focus, inconsistent systems, confusing visibility with credibility, misaligned firm incentives, and fear or perfectionism. I share examples of how these pitfalls show up in real life, how to shift your mindset and methods, and the practical steps that can help you turn scattered efforts into sustainable business growth.
At a Glance:
00:00 Introduction and framing the issue of stagnant business development
02:13 Defining what “failure” in business development really looks like: activity without progress
03:09 Reason #1: Lack of focus and overly broad positioning
03:35 How to describe your niche using client-centric language that connects
04:40 Evolving your focus when your market slows, expanding adjacent to your strengths
06:07 Reason #2: Treating business development as an event instead of a system
06:40 Why bursts of activity fail and how to create rhythm and consistency
07:31 How to structure weekly, monthly, and quarterly follow-up systems
08:20 Applying the “Rule of Seven” to build recognition and trust
08:41 Reason #3: Confusing visibility with credibility
09:10 The difference between posting for attention and sharing insights that attract clients
10:13 How to shift from “look at me” to “here’s what I see in your world”
10:41 Reason #4: Misalignment between firm incentives and personal goals
11:02 How origination credit and short-term revenue pressure discourage long-term growth
12:00 Steps to clarify success criteria and build internal allies across practices
12:39 How to align your BD projects with both firm strategy and personal goals
13:02 Reason #5: Fear and perfectionism: the emotional barriers that stall progress
13:32 How overthinking and hesitation block momentum
14:18 The power of small, genuine gestures in reconnecting with clients
15:07 Reframing BD as helping, not selling, to make outreach feel natural
15:37 The traits of lawyers who succeed in business development: clarity, systems, authenticity, and resilience
16:33 Three reflection questions to reset your BD strategy for the year ahead
Rate, Review, & Follow on Apple Podcasts & Spotify
Do you enjoy listening to Big Law Life? Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.
For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast here!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting?
Here are ways to reach out to her:
laura@lauraterrell.com
LinkedIn: https://www.linkedin.com/in/lauralterrell/
Instagram: https://www.instagram.com/lauraterrellcoaching/
Show notes: https://www.lauraterrell.com/podcast