Lessons From 2008: Why Top Agents Thrive In Tough Markets w/Bobby Wright | Episode 81
Release Date: 10/17/2024
Want to Sell Luxury? Fake it Till You Make It (The Right Way) w/ Julia Spillman | Episode 110
Real Producers
Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
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Risk Is the Ultimate Shortcut to Real Estate Growth w/ Sam Stone | Episode 109
Real Producers
In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
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Great Real Estate Leaders Get Vulnerable to Grow...Here's Why w/ Keith James | Episode 108
Real Producers
On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
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From Realtor to Publisher: The Power of Being in the Right Rooms w/ Brittney Shull | Episode 107
Real Producers
Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
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How to Go From $5 Million to $16.8 Million By Being Yourself w/ Ryan Cecil | Episode 106
Real Producers
In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
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How a Real Estate Team of 8 Achieves the Production of 20 w/ Erin Krueger | Episode 105
Real Producers
In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
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Why Teaming Up with Real Estate Agents Could Make You Millions w/ AJ Kallas | Episode 104
Real Producers
Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. Industries like...
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How to Become a Community-Building Real Estate Agent w/ Richard Spears | Episode 103
Real Producers
In real estate, agents wear many hats. We’re marketers, advisors, entrepreneurs, and salespeople, but one important role we tend to overlook is community builders. We’re in a unique position to influence and inspire people, using homeownership to close the wealth gap. It’s easy to focus on what real estate can do for us, but we can’t lose sight of what it does for our communities. Through real estate ownership, many people have been able to change the trajectory of their lives and step into financial freedom. That’s why a real estate transaction has so much emotion attached to it....
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Emotional Intelligence in Real Estate: Why Clients Are a Lot Like Horses w/ Brittney Pino | Episode 102
Real Producers
Horses and human beings during a real estate transaction are a lot alike - they need to be handled with emotional intelligence. Purchasing or selling a home is a high stakes scenario with a lot of money and emotion on the line. Just like horses are sensitive to the emotions of their riders, consumers are sensitive to the emotions of their agent. Unfortunately, a lot of deals go south and people get hurt because agents lack the EQ required for things to go smoothly. In order to be great agents, we have to apply level-headedness to our transactions, and avoid showing strong emotions...
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You’ve Been Lied To: Why Real Wealth Isn’t Just About Buying Properties w/ Nick Najjar | Episode 101
Real Producers
“Invest in real estate, it’s the true path to wealth” they say. That’s not the whole story. True wealth doesn’t come from simply racking up assets, but by building business enterprises that produce passive income. So while buying up single-family, multi-family, short-term rentals and other investments is a big piece of the puzzle, that’s only step one. To fully experience the power of real estate, we have to take it a step further, and run those investments like a business. The challenge is: most people (even real estate agents) get so caught up in earning...
info_outlineThe current market is throwing challenge after challenge at real estate professionals - market downturns, inflation, interest rates and commission changes.
It can feel overwhelming to face it all at once. But here’s the truth: top-producing real estate agents have faced similar challenges before and come out victorious.
Those who thrived through the 2008 recession learned to expect the unexpected. They weren’t caught off guard when the market shifted—they anticipated it, prepared for the worst, and stayed ahead.
How can we prepare for the shift that’s about to hit us? How does anticipation and expectation of the worst take away the shock value? Does this help us gain control of the situation?
In this episode, director of product growth at Real Producers Magazine Bobby Wright joins me to talk about navigating the uncertain real estate market and why the best agents actually wait for a challenging market. We also share our key takeaways for ending on strong note in 2024 and going into 2025 with a solid game plan.
Things You’ll Learn In This Episode
- Easy come, easy go
The easier it is to attain money in real estate and in life in general, the easier it is to lose it. Why is it that people lose respect for money when it’s easy to get?
- All the right moves
In today's world, we need to be able to make the right moves regardless of how the market is doing. Why is it important to continue to uphold and support those around us even when times are tough?
- The value of networking
Every top-producing agent knows the value of networking with other agents. How does this help build success?
- The power of storytelling
In order for clients to know, like and trust us, they have to know our story. How is storytelling a powerful tool when it comes to closing deals?
Guest Bio
Bobby Wright is a seasoned professional with a diverse background in leadership and business development across various industries. He currently serves as the Product Growth Director for Real Producers at The N2 Company, a role he has held since 2022. Prior to this, Bobby was the Senior Vice President of Dealer Success at Roof Maxx from 2019 to 2022. His entrepreneurial spirit led him to own REAL Producers of Columbus Magazine from 2015 to 2020 while also working as a Publisher for N2 Publishing from 2014 to 2020.
Bobby’s career also includes significant experience in collegiate athletics, having worked as an Assistant Baseball Coach at Ohio University from 2012 to 2014 and as a Graduate Assistant Baseball Coach at Otterbein University from 2009 to 2012. Earlier in his career, he gained experience as an Account Manager at Dr Pepper Snapple Group from 2007 to 2008.
Bobby earned a Bachelor of Arts in Public Relations and Organizational Communication from Otterbein University, where he later pursued a Post-Baccalaureate degree in Health and Physical Education for Pre-K through 12. His leadership, communication skills, and diverse career experiences make him a well-rounded professional in both business and coaching.
Find Bobby on LinkedIn @Bobby Wright
About Your Host
Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.
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To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/.
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