Risk Is the Ultimate Shortcut to Real Estate Growth w/ Sam Stone | Episode 109
Release Date: 05/01/2025
Real Producers
Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
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In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
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On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
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Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
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In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
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In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
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Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. Industries like...
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In real estate, agents wear many hats. We’re marketers, advisors, entrepreneurs, and salespeople, but one important role we tend to overlook is community builders. We’re in a unique position to influence and inspire people, using homeownership to close the wealth gap. It’s easy to focus on what real estate can do for us, but we can’t lose sight of what it does for our communities. Through real estate ownership, many people have been able to change the trajectory of their lives and step into financial freedom. That’s why a real estate transaction has so much emotion attached to it....
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Horses and human beings during a real estate transaction are a lot alike - they need to be handled with emotional intelligence. Purchasing or selling a home is a high stakes scenario with a lot of money and emotion on the line. Just like horses are sensitive to the emotions of their riders, consumers are sensitive to the emotions of their agent. Unfortunately, a lot of deals go south and people get hurt because agents lack the EQ required for things to go smoothly. In order to be great agents, we have to apply level-headedness to our transactions, and avoid showing strong emotions...
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“Invest in real estate, it’s the true path to wealth” they say. That’s not the whole story. True wealth doesn’t come from simply racking up assets, but by building business enterprises that produce passive income. So while buying up single-family, multi-family, short-term rentals and other investments is a big piece of the puzzle, that’s only step one. To fully experience the power of real estate, we have to take it a step further, and run those investments like a business. The challenge is: most people (even real estate agents) get so caught up in earning...
info_outlineIn real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there.
The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey.
But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of your comfort zone.
Those big wins? They come with big risks. The good news? When you're young, you have fewer responsibilities, fewer obligations holding you back, and more opportunities to learn from your mistakes.
In this episode, real estate agent and host of the Risky Business podcast Sam Stone joins me to talk about what’s possible when you embrace calculated risks and why easier to leap when the stakes aren’t as high.
Everyone wants success, but they don’t know the risks people take to get there or the sacrifices they make. -Sam Stone
Things You’ll Learn In This Episode
- Take the risk early
Taking big risks early in real estate is easier when you have fewer responsibilities. What other benefits come with taking risks earlier in life?
- The key to balance
Prioritizing family in real estate takes intentional boundaries and support from your unique family dynamic. How can your family's strengths shape the way you balance work and home life?
- How to leverage social media
What steps can we take to grow our business with the power of social media? How can we build something that resonates with other people?
Guest Bio
Sam Stone is a passionate real estate professional and entrepreneur in Louisville, Kentucky. Sam has sold over 100 homes, valuing over 35 million dollars worth of real estate. In March of 2023, Sam was named the “Rising Star” in the Louisville market by the Real Producers Magazine. Sam's knack for social media and marketing has helped him outpace the Louisville market each of the last 3 years. Placing him in the Top 50 agents in Kentucky in 2024.
Sam’s passion is helping buyers, sellers, and investors through the complex and intimidating real estate process. His custom, customer-centric approach ensures that each client’s needs are at the forefront of decision-making, and his tireless work ethic and marketing skills have earned him a good reputation in the area.
Aside from being an agent, Sam hosts the Risky Business Podcast where he interviews entrepreneurs who have taken big risks in life and hearing their stories.
Find Sam on LinkedIn and listen to The Risky Business podcast on your preferred platform.
About Your Host
Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.
To learn more about the podcast or give feedback and suggest a guest, go to https://podcast.realproducersmag.com/.
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