Impact vs. Income: Why Coaching Is the Ultimate Real Estate Pivot w/Tara Smith | Episode 83
Release Date: 10/31/2024
Real Producers
Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
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In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
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On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
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Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
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In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
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In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
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Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. Industries like...
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In real estate, agents wear many hats. We’re marketers, advisors, entrepreneurs, and salespeople, but one important role we tend to overlook is community builders. We’re in a unique position to influence and inspire people, using homeownership to close the wealth gap. It’s easy to focus on what real estate can do for us, but we can’t lose sight of what it does for our communities. Through real estate ownership, many people have been able to change the trajectory of their lives and step into financial freedom. That’s why a real estate transaction has so much emotion attached to it....
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Horses and human beings during a real estate transaction are a lot alike - they need to be handled with emotional intelligence. Purchasing or selling a home is a high stakes scenario with a lot of money and emotion on the line. Just like horses are sensitive to the emotions of their riders, consumers are sensitive to the emotions of their agent. Unfortunately, a lot of deals go south and people get hurt because agents lack the EQ required for things to go smoothly. In order to be great agents, we have to apply level-headedness to our transactions, and avoid showing strong emotions...
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“Invest in real estate, it’s the true path to wealth” they say. That’s not the whole story. True wealth doesn’t come from simply racking up assets, but by building business enterprises that produce passive income. So while buying up single-family, multi-family, short-term rentals and other investments is a big piece of the puzzle, that’s only step one. To fully experience the power of real estate, we have to take it a step further, and run those investments like a business. The challenge is: most people (even real estate agents) get so caught up in earning...
info_outlineMany agents enter the industry thinking it’s all about selling. But, over time, some discover a higher calling—coaching. While selling helps individuals, coaching impacts entire communities, creating bigger opportunities for everyone involved. It’s a shift that takes your real estate career to a new level, allowing you to make a lasting difference in people’s lives.
The pivot from selling to coaching isn’t just about you, it’s about expanding your reach. As a coach, you help others in your world achieve more than they ever thought possible.
The transition from selling to coaching may seem daunting, but it can be the game-changer you need. Coaching allows you to unlock your potential in a way that traditional selling can’t (and unlock potential in others). Imagine the satisfaction of empowering others while creating bigger opportunities for yourself and those in your network.
How could helping others succeed redefine your own success? How do we recognize when it's time to pivot from simply selling to becoming a catalyst for change?
In this episode, Operating Principal at Keller Williams Realty, Inc Tara Smith joins me to talk about coaching as a pathway to greater fulfillment and impact, what the pivot form selling to coaching looks like and her journey to being a 4x franchise owner. We also talk about the importance of mindset when it comes to success and how to get rid of our own limiting beliefs.
90% of success is mindset related. -Tara Smith
Things You’ll Learn In This Episode
- Why top producers are struggling
Top producers are struggling because they're surrounded by people who don't align with their goals or provide the right support. How can you connect with people who enhance your success?
- Make more money, give more money
Increasing your income through real estate allows you to give back more generously, creating a positive impact on your community and beyond. How can we make more to give more?
- Impact on a larger scale
Effective real estate coaching empowers agents and creates a ripple effect of positive influence within the industry. Why is it so important that we impact people who can make an even bigger impact?
Guest Bio
Tara Smith, from Lexington, Kentucky, started her journey with Keller Williams in 2013 as a Mega Agent and KW Franchise Investor. She quickly became a CEO and launched a Market Center that won Keller Williams Realty's national production award for new Market Centers. Since then, she has partnered with MAPS Coaching, serving as both an Agent Coach and a Leadership Coach for Franchise Owners and CEOs in the U.S. and internationally.
In 2016, Tara helped launch a Market Center in Cincinnati, Ohio, where she currently serves as Team Leader and Operating Principal. She is also the Operating Principal of Keller Williams Commonwealth in Lexington. Her leadership has earned her team "Black Belt" status four times since 2019, including two awards in 2020 for Gross and Net, as well as Gross in 2021 and 2022.
Tara is driven by a commitment to adding value and serving others, with a passion for helping people reach their potential and empowering them to make a difference. She believes failure is a key to success and embraces authenticity in her leadership style.
Specializing in creating high-performing Market Centers and dynamic teams, Tara partners with clients who are determined to excel, aiming to be #1 in their market, state, and country.
Find Tara on LinkedIn @Tara Smith
Follow Tara on Instagram @tarakatiesmith
About Your Host
Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.
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