How to Build a Personal Brand That Makes You the First Choice w/Rory Vaden | Episode 88
Release Date: 12/05/2024
Want to Sell Luxury? Fake it Till You Make It (The Right Way) w/ Julia Spillman | Episode 110
Real Producers
Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
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Risk Is the Ultimate Shortcut to Real Estate Growth w/ Sam Stone | Episode 109
Real Producers
In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
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Great Real Estate Leaders Get Vulnerable to Grow...Here's Why w/ Keith James | Episode 108
Real Producers
On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
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From Realtor to Publisher: The Power of Being in the Right Rooms w/ Brittney Shull | Episode 107
Real Producers
Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
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How to Go From $5 Million to $16.8 Million By Being Yourself w/ Ryan Cecil | Episode 106
Real Producers
In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
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How a Real Estate Team of 8 Achieves the Production of 20 w/ Erin Krueger | Episode 105
Real Producers
In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
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Why Teaming Up with Real Estate Agents Could Make You Millions w/ AJ Kallas | Episode 104
Real Producers
Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. Industries like...
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How to Become a Community-Building Real Estate Agent w/ Richard Spears | Episode 103
Real Producers
In real estate, agents wear many hats. We’re marketers, advisors, entrepreneurs, and salespeople, but one important role we tend to overlook is community builders. We’re in a unique position to influence and inspire people, using homeownership to close the wealth gap. It’s easy to focus on what real estate can do for us, but we can’t lose sight of what it does for our communities. Through real estate ownership, many people have been able to change the trajectory of their lives and step into financial freedom. That’s why a real estate transaction has so much emotion attached to it....
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Emotional Intelligence in Real Estate: Why Clients Are a Lot Like Horses w/ Brittney Pino | Episode 102
Real Producers
Horses and human beings during a real estate transaction are a lot alike - they need to be handled with emotional intelligence. Purchasing or selling a home is a high stakes scenario with a lot of money and emotion on the line. Just like horses are sensitive to the emotions of their riders, consumers are sensitive to the emotions of their agent. Unfortunately, a lot of deals go south and people get hurt because agents lack the EQ required for things to go smoothly. In order to be great agents, we have to apply level-headedness to our transactions, and avoid showing strong emotions...
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You’ve Been Lied To: Why Real Wealth Isn’t Just About Buying Properties w/ Nick Najjar | Episode 101
Real Producers
“Invest in real estate, it’s the true path to wealth” they say. That’s not the whole story. True wealth doesn’t come from simply racking up assets, but by building business enterprises that produce passive income. So while buying up single-family, multi-family, short-term rentals and other investments is a big piece of the puzzle, that’s only step one. To fully experience the power of real estate, we have to take it a step further, and run those investments like a business. The challenge is: most people (even real estate agents) get so caught up in earning...
info_outlineSuccess often boils down to one simple question: Are you willing to take the stairs while others look for the escalator?
Building a thriving real estate career, growing your personal brand, and achieving true success demands effort most people aren’t willing to put in. The average person chooses the easier path, hoping for shortcuts. But successful agents and investors understand that taking the stairs—doing the hard things others avoid—is what sets them apart.
In today’s crowded real estate market, being "just another agent" or investor won’t cut it. Clients don’t choose services; they choose you. A strong personal brand makes you their first choice, builds trust, and creates opportunities others never see. Without it, you’re leaving deals, relationships, and income on the table.
New York Times bestselling author of Take The Stairs, Hall of Fame speaker, and Co-Founder of Brand Builders Group, Rory Vaden joins me to talk about the importance of building a personal brand, why it’s crucial to lock in on the one problem you can solve and the one audience you can speak to.
Successful people do things that most people aren’t willing to do. -Rory Vaden
Things You’ll Learn In This Episode
- Stairs vs. escalators
Success often requires taking the harder path, like choosing the stairs over the escalator, to build discipline and resilience. What “stairs” could lead to greater growth if you chose them over the easier route?
- Trust before transaction
Building trust and serving your immediate clients is more valuable than chasing popularity. How can focusing on trust over followers improve success especially in real estate?
- The fastest path to warm leads
Referrals and presentations are powerful tools for quickly building trust and generating leads in real estate. What strategies can maximize referrals and make presentations more impactful?
Guest Bio
Rory Vaden is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Time. He is an 8 Figure Entrepreneur, and a Hall of Fame speaker with a TEDx talk that has more than 5 million views. As one of the world's leading experts on the psychology of influence, his insights have been featured on Good Morning America, Fox and Friends, in the Wall St Journal and almost every other major national media outlet.
Today, He and his wife serve as the Co-Founders of Brand Builders Group (as well as Vaden Enterprises and Mission Driven Press) where they teach mission-driven messengers to become more well known and to build and monetize their personal brand. They specialize in helping clients to create original Intellectual Property, grow their online reach, publish and launch bestselling books, build their speaking careers, and all things related to impacting and inspiring more people! Their clients include people like Lewis Howes from The School of Greatness, Amy Porterfield, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, Luvvie Ajayi Jones and Ed Mylett.
Visit https://roryvaden.com/
Follow Rory on Instagram @roryvaden
Find Rory on LinkedIn @Rory Vaden
About Your Host
Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.
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