The Secret to Raising Your Real Estate Commissions in 2025 w/ Anthony Lamacchia | Episode 94
Release Date: 01/16/2025
Real Producers
Agents are struggling to generate consistent listing leads, especially in a market where inventory is tight and sellers are sitting on low-interest-rate homes. But what if there was an overlooked niche that’s not only highly motivated, but also underserved? That’s where the downsizing demographic comes in. Homeowners over 55 aren’t just thinking about selling, they’re actively planning for it. They don’t need more space or better school districts. They need someone who understands the emotional and logistical complexities of selling a home they’ve lived in for decades....
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Could a career in retail actually be the perfect launchpad for a thriving career in real estate? It might sound surprising, but the skills you build in retail, like reading people, earning trust quickly, and delivering top-tier customer service, are exactly what you need to succeed in real estate, especially at the luxury level. Too often, we assume that switching industries means starting over. But what if your background is your competitive advantage? Renee Jadan’s journey proves just that. Before becoming a certified luxury real estate agent, she spent years in retail, where she mastered...
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A lot of interesting things are happening in real estate right now. The more agents are aware of the market forces shaping today’s landscape, the better equipped they are to adapt, and thrive. One big issue is the clear corporation debate. On one side, luxury agents are keeping listings private, relying on off-market deals and exclusive networks to serve high-end clients. On the other hand, traditional agents are fighting to maintain transparency and access through the MLS, for buyers and sellers who actually need it. At the same time, a different kind of rift is unfolding: Sellers are...
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Too many real estate pros settle for “good enough,” believing the next level, more listings, higher commissions, true freedom, is out of reach. The truth is: real estate success doesn’t come from luck, it comes from clarity, confidence, and the courage to ask for what you want. Top producers aren’t just winging it. They’re intentional. They ask bold questions. They go after mentorship. They’re clear on where they’re headed and who can help them get there. You can get what you want in this business, but it starts with asking the right questions and being specific about what...
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Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
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In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
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On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
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Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
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In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
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In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
info_outlineBetween challenges in the market and the changes to legislation, 2024 wasn’t the easiest time to be in real estate. It’s hardly surprising that we’re expecting a 20% to 40% exit rate of licensed agents. But for some agents, tough markets are actually the best time to grow.
Even though the market was at an all time low, some agents have been able to thrive, raise their commissions and grow their market share. How do you join their ranks?
When an agent is doing all the right things, buyers and sellers will never bat an eye on hiring you and paying you what you’re worth. 2025 is promising to be a great year with a ton of opportunities for some agents.
What do you need to be paying attention to if you want to win over the next 12 months? Has anything good come out of the NAR settlement?
How do you raise your commissions this year? In this episode, I’m joined by Broker/Owner and CEO of Lamacchia Realty, Anthony Lamacchia. He shares what it takes to succeed in real estate in today’s market.
At this time of the year, inventory is at its lowest so buyers are back to competing, sellers are back to ruling the roost because there’s less to choose from. -Anthony Lamacchia
Things You’ll Learn In This Episode
- The real impact of the settlement
Now that the dust of the buyer agency ruling has started to settle, have any positives come out of it?
- How to have staying power in this business
Real estate is set to have a 20% to 40% exodus rate. What is the secret to thriving for decades in this industry?
- Acquisition vs. opening a new office in a city
One of Anthony’s growth strategies is buying real estate companies that have been in the business for 30 to 50 years. Why do they use this strategy instead of opening their own companies in new cities?
Guest Bio
Anthony Lamacchia is the Broker/Owner and CEO of Lamacchia Realty and Lamacchia Companies: Lamacchia Property Management, Lamacchia Property Development, and Crush It In Real Estate Currently, Anthony spends his time managing the companies, training agents, and strategically planning for the future. Given the size of the Company and its rapid growth, he spends most of his time working with Lamacchia Realty and with his Leadership Team, as their work feeds into all other Lamacchia brands. To learn more visit https://www.lamacchiarealty.com/ and follow @ajlamacchia on Instagram.
About Your Host
Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.
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