Selling Isn’t Over After the Sale: Why the 20-60-20 Rule Never Goes Away | Episode 96
Release Date: 01/30/2025
Agents Are Missing Out on the Downsizing Market: Here’s How to Cash In w/ Kathy Chiero | Episode 114
Real Producers
Agents are struggling to generate consistent listing leads, especially in a market where inventory is tight and sellers are sitting on low-interest-rate homes. But what if there was an overlooked niche that’s not only highly motivated, but also underserved? That’s where the downsizing demographic comes in. Homeowners over 55 aren’t just thinking about selling, they’re actively planning for it. They don’t need more space or better school districts. They need someone who understands the emotional and logistical complexities of selling a home they’ve lived in for decades....
info_outline
How to Turn Your Luxury Retail Experience Into a Thriving Real Estate Career w/Renee Jadan | Episode 113
Real Producers
Could a career in retail actually be the perfect launchpad for a thriving career in real estate? It might sound surprising, but the skills you build in retail, like reading people, earning trust quickly, and delivering top-tier customer service, are exactly what you need to succeed in real estate, especially at the luxury level. Too often, we assume that switching industries means starting over. But what if your background is your competitive advantage? Renee Jadan’s journey proves just that. Before becoming a certified luxury real estate agent, she spent years in retail, where she mastered...
info_outline
MLS Battles, Market Pressure and Leading Through It All w/ Jenny Wemert | Episode 112
Real Producers
A lot of interesting things are happening in real estate right now. The more agents are aware of the market forces shaping today’s landscape, the better equipped they are to adapt, and thrive. One big issue is the clear corporation debate. On one side, luxury agents are keeping listings private, relying on off-market deals and exclusive networks to serve high-end clients. On the other hand, traditional agents are fighting to maintain transparency and access through the MLS, for buyers and sellers who actually need it. At the same time, a different kind of rift is unfolding: Sellers are...
info_outline
From Stuck to Sold: The Mindset Shift That Transforms Real Estate Careers w/ Greg Reid | Episode 111
Real Producers
Too many real estate pros settle for “good enough,” believing the next level, more listings, higher commissions, true freedom, is out of reach. The truth is: real estate success doesn’t come from luck, it comes from clarity, confidence, and the courage to ask for what you want. Top producers aren’t just winging it. They’re intentional. They ask bold questions. They go after mentorship. They’re clear on where they’re headed and who can help them get there. You can get what you want in this business, but it starts with asking the right questions and being specific about what...
info_outline
Want to Sell Luxury? Fake it Till You Make It (The Right Way) w/ Julia Spillman | Episode 110
Real Producers
Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
info_outline
Risk Is the Ultimate Shortcut to Real Estate Growth w/ Sam Stone | Episode 109
Real Producers
In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
info_outline
Great Real Estate Leaders Get Vulnerable to Grow...Here's Why w/ Keith James | Episode 108
Real Producers
On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
info_outline
From Realtor to Publisher: The Power of Being in the Right Rooms w/ Brittney Shull | Episode 107
Real Producers
Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
info_outline
How to Go From $5 Million to $16.8 Million By Being Yourself w/ Ryan Cecil | Episode 106
Real Producers
In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
info_outline
How a Real Estate Team of 8 Achieves the Production of 20 w/ Erin Krueger | Episode 105
Real Producers
In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
info_outlineIn sales, we hear about the 20-60-20 rule: 20% of people you meet will always buy, 20% will never buy, and 60% are on the fence, waiting for you to tip the scales in your favor.
The concept is widely accepted for initial sales, but we rarely apply it to ongoing relationships or repeat business, and we should.
Many of us assume that once someone buys from us, they’re automatically in the "always-buy" category. In reality, the 20-60-20 rule resets. Once they become a client, that 60% in the middle still requires your attention, effort, and value to keep them coming back. The goal isn’t just to get a client. It’s to keep them.
How do we turn a single sale into a loyal client? In this episode, I talk about the 20-60-20 rule, how it applies to your business and what it takes to have long-term success in sales.
The best testimonial from a client is when they give you more people to call because you did a good job. -Remington Ramsey
Things You’ll Learn In This Episode
- Proximity beats proficiency
Why are you more likely to get business from someone by being in front of them, even if we’re not good at the job? - 3 steps to creating a loyal client
How do you make sure that you get a client to use you over and over again, and also want to tell others about you?
- The sell doesn’t stop at the sign up
Many salespeople relax once they’ve got the client. Why is this an expensive mistake?
About Your Host
Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.
Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode!
Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com