Real Estate Distractions Are Killing Your Success—Here’s How to Crush Them w/Shelley Cooley | Episode 99
Release Date: 02/20/2025
Want to Sell Luxury? Fake it Till You Make It (The Right Way) w/ Julia Spillman | Episode 110
Real Producers
Most people dream of breaking into luxury real estate, imagining a glamorous life of lavish parties, jaw-dropping listings, and red-carpet moments. They see the glossy Instagram photos, the million-dollar deals, and the VIP lifestyle. But what they don’t see is the grit, sacrifice, and relentless hustle behind the scenes. The truth is, success in luxury real estate isn’t just about "looking the part", it’s about building the skills, relationships, and experiences that get you in the right rooms. And yes, sometimes that means “faking it till you make it”, but in the right...
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Risk Is the Ultimate Shortcut to Real Estate Growth w/ Sam Stone | Episode 109
Real Producers
In real estate, success often feels like it's just out of reach. We see others climbing to new heights, owning multiple properties, building vast networks, and achieving financial freedom, but rarely do we hear about the risks they took to get there. The truth is, we all want success without understanding the sacrifices and risks successful people face. It's easy to envy their achievements without recognizing the challenges that come with the journey. But here's the reality: without risks, you won't learn. Growth in real estate (and life, for that matter) is all about stepping outside of...
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Great Real Estate Leaders Get Vulnerable to Grow...Here's Why w/ Keith James | Episode 108
Real Producers
On this podcast, we’ve seen many traits and habits that lead to real estate success. Of course, drive, discipline, and sales mastery are necessary if you want to build an awesome business and legacy. But the exceptional agents we feature on this show have another thing in common. Their ability to withstand temporary pain in the pursuit of long-term growth. That pain takes on many forms: being vulnerable about where your business is bleeding. Receiving and applying feedback. Not focusing on flashy accolades like GCI and rather prioritizing net profit. Using...
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From Realtor to Publisher: The Power of Being in the Right Rooms w/ Brittney Shull | Episode 107
Real Producers
Success in real estate—or any sales-driven business—isn’t just about chasing leads. It’s about cultivating real relationships and intentionally putting yourself in the right rooms. Because let’s face it: leads can get you in the door, but relationships are what keep you in the game. The environments we choose to step into can radically accelerate our growth. Being in the right rooms—whether that’s a mastermind, a networking event, or a simple lunch with other top producers—can unlock opportunities we may never have uncovered on our own. You get to learn from people who are a...
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How to Go From $5 Million to $16.8 Million By Being Yourself w/ Ryan Cecil | Episode 106
Real Producers
In some jobs, being authentic and outspoken on social media can get you fired. But in real estate, that authenticity could be the thing that separates you from cookie cutter agents and gets you hired by buyers and sellers. That was Ryan Cecil’s experience. After getting fired for her social media content, she found that real estate agents who show their personality attract more clients. Her online marketing and community-building efforts have created a highly successful real estate trajectory, going from $5 million in sales to $16.8 million in just a few years. Ryan’s...
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How a Real Estate Team of 8 Achieves the Production of 20 w/ Erin Krueger | Episode 105
Real Producers
In real estate, many agents who decide to build teams are focused on what the team will do for them. It’s often about using leverage for the team leader to achieve what they personally want. Maybe that’s why the industry has so many problems around perception and professionalism. What would happen if a leader built around the concept of how they impact others and focused on the “why” of their people? You get a solid culture, a ton of production, and an environment they’ll never want to leave. That’s what Erin Krueger built in Nashville. Her team is built so well...
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Why Teaming Up with Real Estate Agents Could Make You Millions w/ AJ Kallas | Episode 104
Real Producers
Most businesses and entrepreneurs are laser focused on building brands that appeal to the consumer. They spend a ton of money on getting Instagram followers and going viral, but to no avail. What they don’t realize is that there’s a better (and less expensive) way to get in front of the consumer - and that’s through real estate agents. One relationship with a top producing agent in your city could be worth millions. Instead of trying to win consumers one-for-one, the right agent could lead you to their database of thousands of clients and customers. Industries like...
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How to Become a Community-Building Real Estate Agent w/ Richard Spears | Episode 103
Real Producers
In real estate, agents wear many hats. We’re marketers, advisors, entrepreneurs, and salespeople, but one important role we tend to overlook is community builders. We’re in a unique position to influence and inspire people, using homeownership to close the wealth gap. It’s easy to focus on what real estate can do for us, but we can’t lose sight of what it does for our communities. Through real estate ownership, many people have been able to change the trajectory of their lives and step into financial freedom. That’s why a real estate transaction has so much emotion attached to it....
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Emotional Intelligence in Real Estate: Why Clients Are a Lot Like Horses w/ Brittney Pino | Episode 102
Real Producers
Horses and human beings during a real estate transaction are a lot alike - they need to be handled with emotional intelligence. Purchasing or selling a home is a high stakes scenario with a lot of money and emotion on the line. Just like horses are sensitive to the emotions of their riders, consumers are sensitive to the emotions of their agent. Unfortunately, a lot of deals go south and people get hurt because agents lack the EQ required for things to go smoothly. In order to be great agents, we have to apply level-headedness to our transactions, and avoid showing strong emotions...
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You’ve Been Lied To: Why Real Wealth Isn’t Just About Buying Properties w/ Nick Najjar | Episode 101
Real Producers
“Invest in real estate, it’s the true path to wealth” they say. That’s not the whole story. True wealth doesn’t come from simply racking up assets, but by building business enterprises that produce passive income. So while buying up single-family, multi-family, short-term rentals and other investments is a big piece of the puzzle, that’s only step one. To fully experience the power of real estate, we have to take it a step further, and run those investments like a business. The challenge is: most people (even real estate agents) get so caught up in earning...
info_outlineIn real estate, it’s easy to get distracted by flashy opportunities, side projects, or things that seem more exciting than the work in front of us. But here’s the truth: every time you divert your attention away from what truly matters, you're sacrificing long-term success.
Shelley Cooley knows that feeling all too well. She started as a teacher, transitioned into real estate staging, and ultimately became a successful real estate agent. What made the difference? She stopped focusing on what she wasn’t doing and doubled down on what mattered most.
Are you spending time on things that truly grow your business, or are you getting caught up in distractions? Do you find yourself avoiding the hard tasks that actually move the needle? What if the real key to success is simply showing up, staying consistent, and prioritizing the work that serves you?
The truth is, success isn’t about doing everything—it’s about doing the right things.
In this episode, team leader of The Cooley Team Shelley Cooley joins me to talk about eliminating distractions, the importance of focusing on the basics, and always tackling the hardest tasks first. We also talk about gratitude and why it matters even in the most difficult situations.
If you don’t make certain things a priority, you’re only letting yourself down. -Remington Ramsey
Things You’ll Learn In This Episode
- How to shift towards gratitude
Gratitude shifts your focus to what you have, even in tough times. How can shifting your focus to gratitude improve your mindset during challenges?
- The power of a good morning routine
A consistent morning routine sets the tone for a productive and focused day. How can small changes to your morning routine improve your daily performance?
- The key is consistency
Consistency builds momentum and leads to long-term success. How can small daily habits improve your long-term results?
Guest Bio
Shelley Cooley is a top-producing Realtor in the Cypress and greater Houston area, and known for her deep knowledge, dedication, and unmatched expertise in the local real estate market. Before making her mark in real estate, Shelley spent 15 years as an educator, eight of those years with Cy-Fair ISD, where she honed her skills in communication, organization, and client care.
In 2009, she made the leap into real estate as a professional home stager, and after obtaining her real estate license in 2016, she never looked back. Since then, Shelley has built an impressive career. She was named Texas Star Realtor in 2021, has been recognized as a Howard Hughes' Top Producer for seven consecutive years, and was Bridgeland's #1 Top Producer in 2023 and 2024. She has successfully closed over 500 transactions, consistently earning five-star reviews from clients who value her professionalism, market insight, and strong negotiation skills.
Visit https://countoncooleyhtx.com/
Follow Shelley on Instagram @shelley_countoncooley
Find Shelley on Facebook @Shelley Cooley
About Your Host
Remington Ramsey is a dynamic keynote speaker, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.
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