The Boring Parts Of Your Business

Most people aren't willing to sit through the boring parts of their business, for long enough, for their business to take off

Why aren't things working out for you the way you thought they would?

• You're too much in your feelings

Story: Getting gigs with emailing was boring and hard

• Didn't say the right things
• People said no or ignored me
• Cold emailing is boring
• Excited at first, do the work, takes a long time, get demotivated, switch to something else

What built the entertainment business? = Cold emailing...a task I hated

Steve Jobs: "It's so hard that any rational person would give up"

Most damaging success advice: "Do what you love"

• Instead, DO WHAT YOU MUST
• I didn't love cold emailing
• I don't love creating ads
• Story: Hated taking a bus to get restaurant gigs
• But it needs to get done by you or someone else

The tasks that grow your business are the tasks you don't like doing. So most people don't do those tasks long enough to create enough momentum in their business for it to grow

Same happened with building an online business

• Tasks are repetitive
• Create content, write emails, ads
• Didn't like ads but that generated the revenue
• Didn't like putting numbers into a spreadsheet but it helped

Almost everything that will help your business grow are things you don't like doing

• ...that's why people give up

To make it worse, you have to do it for a long period of time

• Not a month or two. YEARS
• Starting a sport = don't expect to be good immediately
• Things not working?
  • Not doing right things
  • Not doing the right things often enough
  • Doing the right things the wrong way

You don't know what problem you have if you're going at it alone

• Ex: Mike Tyson can tell you what you're doing wrong in boxing vs trying to figure it out yourself

Success has a way of weeding people out who don't want it bad enough

People distract themselves

• Consuming too much content, Working on your business cards, social media etc
• Story: I'm writing these notes, I wanted to ask Alexa what the whether is like
• Bad: You're training your brain to do things when you're entertained
• You're training your brain to do the opposite of what it takes to be successful

Train to work with purpose = no need to be entertained

• You've trained yourself to need entertainment (social media, etc)
• Most can't work for 90 min w/o distraction
• Train to work regardless of being entertained
• Watch YouTube videos that aren't 'fun', but useful
• Why are you doing this? Keep reminding yourself
• Pomodoro technique helped me
  • 90 minutes on a task no matter what

The people who can focus for long periods of time will have a huge advantage over everyone else

Get Out Of Your Feelings

Problem

• You do things based on how you feel rather than what needs to get done
• Demotivated = quit
• Feeling confused/uncertain = "I need to plan/research"

Have I gotten demotivated? Of course

• But I get up the next day and do it anyways

Have I wondered "What do I need to do to get business?" Of course

• Deep down I knew the answer, I just didn't want to do it
• You know the answer, you just don't want to do it

Successful people do it despite how they feel

Turn the bad feelings into good ones

• Ex: Cold emailing 'high score' game I made up
• Ex: Keep thinking about your WHY
• Ex: Anger to ambition - prove them wrong
• Ex: Hated cardio on machines - did boxing instead
• Urgency - move fast, be impatient
• If a feeling doesn't move you towards your goals then ignore the feelings

Feelings stopping you? = put yourself in a meditative state

• Notice your feelings, don't act on them
• You get numb to anything that doesn't improve your life
• Got so many "no's" that I became numb to it
• Failed so many times I became numb to it

You need to create momentum

• Get enough energy that you couldn't stop if you wanted
• You get addicted to the momentum

Sit through the boring parts to get to the good parts