Benji Bruce Podcast
We know we should study successful people and model their success. But how do you study success?
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Don't crush your own dreams. The world around you is already trying to do that to you so don't help them out. You need to be an anomaly if you want to make big changes in your life.
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In this episode we talk about how to get unstuck. On your entrepreneur journey, you're going to feel stuck. You're going to feel uncertain about what to do next. So what do you do about it? That's what we discuss in this episode.
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Pain and struggle is part of growing a business. Eventually, you'll become numb to the pain and keep pushing through the struggle to reach your success
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Learn to think highly of yourself. You won't get anywhere by thinking low of yourself
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Most people aren't willing to sit through the boring parts of their business, for long enough, for their business to take off. Get out of your feelings and stop feeling sorry for yourself. Because it's not about doing what you love. It's about doing what you must.
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You get demotivated when your expectations don’t match reality get excited do some work for a day, or two, or a week You don’t see immediate results so you ‘rethink’ & ‘plan’ You say “It’s not quantity it’s quality” So you slow down B/c you slowed down, you’re contacting less = only makes it worse You plan more, look at others online Wonder why you’re not getting results & get demotivated You blame the guru/person who told you to do the work You search for another method & get back to planning Story: Moved into high rise & filming didn’t work ...
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definition: the impetus(force) gained by a moving object Problem: Most people don’t get things done or start/stop Story: Living with a friend & schedule days to prospect. Got momentum, then stopped. Hard to get back Story 2: Facebook ads were going, I had to stop to change the website & didn’t start until two months later Made excuses about ‘creating content’ Momentum makes you an unstoppable force Makes you obsessed by generating thoughts because you have to keep up Sense of urgency You get excited and feel like you can (and should) do more ...
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This is the email that was sent out... The first time I hit $1,000 a month, I thought it was amazing. Then $10,000 a month. Then $25,000. Then $90,000/month, etc. I looked at the $90,000 that month and thought, “Damn…for the longest time I struggled to make that in a year, and I just did it in a month.” What changed? What was the mindset that changed inside of me that allowed it to happen? Honestly…nothing. I was always a badass. Success doesn’t happen overnight, you iterate your way to it. You keep changing and adjusting until you finally get it one day. But I want to give you 4...
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The only thing standing in your way of growing your business are the excuses you make for why you don’t have any business. I don’t know how much you’re making right now in your business, but I do know that if you’re not making at least six figures, you’re making excuses instead. You don’t have time because you have a job and you have kids. I hear you. You can’t spend money right now because you have to pay bills. I hear you. You can’t bring a video guy with you to an event. I hear you. But do you know what I hear? “Excuse,...
info_outlineMy problem: How do I get companies to pay me a lot to do a presentation?
My Story: I met a guy at a house party. He’s getting business but not me.
There comes a moment when you realize you need to step up your game
It has nothing to do with your product
- It’s about EXPOSURE
- I built a sales process but it wasn’t too effective…I couldn’t charge high fees
My problem: Why do they pay one guy high fees versus another guy?
It’s all about IMAGE
Value is based on what surrounds an item, not what the actual item is
- Art piece in a museum surrounded by glass & alarms = high value
- The more someone charges, the more it’s about them, not what they do
My Story: Got video footage from restaurant magic
I focused on IMAGE
- Video testimonials
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- Focus on the EMOTIONS - ‘this is the reaction you’ll get when hiring me’
- Bigger crowd pictures/videos
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- Venue determines value (restaurant vs white house)
- I persuaded an company to have it in a banquet room instead of restaurant
- Website - does it look good?
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- Contact page: ‘for media inquiries, contact….’
- ‘For availability’ vs ‘If you want to hire Benji’
- Didn’t focus on social media ‘likes’
WARNING: don’t get caught up in IMAGE to a point where you’re not SELLING
“If your number of social media followers is bigger than your bank account then you’re building your business wrong.”
Then I built a sales process
- Started with cold calling & switched to email
- People responded in similar ways = Created templates
- Schedule my days to contact people
- Hotel crash on some days
When I was at an event:
- Recorded testimonials & asked if they ‘would hire Benji’ for their event
- Asked the meeting planner to record testimonials
- Got business cards and followed up
While doing this I SAVED MONEY
- Wasn’t desperate for a gig = I can ask for more & not care if I lose it
Over time, I started getting higher paying gigs
You make a name for yourself by:
- Building a personal brand
- Building a sales process around that brand