Jennifer Maxwell's Journey from Power Bar to Jambar Innovation
Oh, My Health...There Is Hope!
Release Date: 12/27/2025
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info_outline"It's fulfilling to make a product that nourishes people." -Jennifer Maxwell
Jennifer Maxwell is a pioneering entrepreneur, nutritionist, and food scientist renowned for her significant contributions to the energy bar industry. As the CEO and founder of Jambar, she has dedicated her expertise to developing organic, high-quality energy bars that cater to both athletes and health-conscious consumers. Jennifer's venture into the energy bar sector began with her co-creation of PowerBar in 1985 alongside her late husband, Brian Maxwell. The brand was a trailblazer in sports nutrition, eventually being sold to Nestlé in 2000. Her commitment to health extends beyond her products, as she donates 50% of Jambar's profits to music and sports organizations, a testament to her philanthropic spirit. Jennifer is also an accomplished drummer, playing for two bands in the Bay Area, and a committed mother to six children.
Episode Summary:
In this enlightening episode of "All My Health, There is Hope," Jana Short hosts the innovative Jennifer Maxwell, a guest whose previous appearance made a memorable impact. Jennifer introduces listeners to her journey from co-founding PowerBar to launching Jambar, an organic energy bar designed for athletes and health enthusiasts. Her story is one of resilience, driven by an enduring passion for nutrition and community support through her contributions to music and sports organizations. Her experience as a food scientist and a lifelong athlete carves a narrative about the evolution of her latest venture, Jambar.
Jennifer discusses her vision for Jambar, explaining how the product stands out in the crowded market due to its commitment to using organic and authentic ingredients. She shares her insights into the energy bar industry, emphasizing the importance of minimally processed ingredients and the benefits of organic certification. Additionally, Jennifer shares a personal story of loss and renewal, recounting the pivotal moments that shaped her professional path. Her dedication to quality, community impact, and future expansion plans illustrates a bright future for Jambar, bolstered by innovative developments like mini jam bars set to launch next year.
Key Takeaways:
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Jennifer Maxwell co-founded PowerBar in 1985, which became a leading energy bar brand and was later sold to Nestlé.
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Jambar, her latest venture, focuses on organic ingredients and quality nutrition, with 50% of profits supporting sports and music organizations.
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Minimally processed ingredients and organic certification are key elements that set Jambar apart in the energy bar market.
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The upcoming launch of "mini jam" bars will provide new convenient snacking options, reflecting Jambar’s commitment to consumer needs.
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Jennifer Maxwell values community engagement, musical expression, and family, all central elements to Jambar’s mission and her personal journey.
Resources:
✨ Enjoying the show? Stay inspired long after the episode ends! Jana is gifting you **free subscriptions to Ageless Living Magazine and **Best Holistic Life Magazine—two of the fastest-growing publications dedicated to holistic health, personal growth, and living your most vibrant life. Inside, you’ll find powerful stories, expert insights, and practical tools to help you thrive—mind, body, and soul.
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📰 Claim your free Best Holistic Life magazine and start reading today:
https://bestholisticlife.info/BestHolisticLifeMagazine -
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Connect with Jana and explore more episodes:
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🎶 Show Music: “Hold On” by Amy Gerhartz
https://www.amygerhartz.com/music