The Death of Local Media (Insider 226)
Big Podcast Playbook - The Marketing Podcast for Podcasters
Release Date: 04/13/2025
Returning After a Long Break: What Happens?
Big Podcast Playbook - The Marketing Podcast for Podcasters
Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibility Micro-fame: win an award with only 50 votes Awards hype: open doors, but hollow inside Quit for years? Return with even more power Feel like a beginner again ... and win Old podcast kings return: threatened or inspired? Your fans crave glory too ... give it to them Why You Should...
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The Truth About Podcast Awards
Big Podcast Playbook - The Marketing Podcast for Podcasters
Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren’t worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty victories Sponsors don’t care about your shiny award Award-winning? Listeners don't care Judge panels: old, out of touch, easily bought Why $300 is better spent on gear, not glory Make your podcast irresistible Why You Should Listen Why “award-winning” bragging rights could mean less...
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Turning One-Time Listeners Into Loyal Podcast Fans
Big Podcast Playbook - The Marketing Podcast for Podcasters
Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one...
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Grassroots Podcast Growth: Cutting Through the Noise
Big Podcast Playbook - The Marketing Podcast for Podcasters
Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing’s razor’s edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the...
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Audacity 4: The Big Upgrade
Big Podcast Playbook - The Marketing Podcast for Podcasters
Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your...
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Unlocking Better Interviews: What Makes a Great Podcast Guest
Big Podcast Playbook - The Marketing Podcast for Podcasters
What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...
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How to Become a Great Podcast Host
Big Podcast Playbook - The Marketing Podcast for Podcasters
Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...
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Hard Truths About Podcast Coaching, Ads, and Growth
Big Podcast Playbook - The Marketing Podcast for Podcasters
Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors Why You Should Listen How podcasters burn thousands on ads Why “famous”...
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Why I Changed the Name of this Podcast After 700 Episodes (and How You Can Too)
Big Podcast Playbook - The Marketing Podcast for Podcasters
After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...
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Avoiding Failure Porn and Focusing on Your Authentic Podcast Voice
Big Podcast Playbook - The Marketing Podcast for Podcasters
Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly;...
info_outlineDavid Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters
in this episode of Build a Big Podcast ...
Episode Topics
- How to protect your podcast's brand from being hijacked (or even stolen)
- What is authenticity in podcasting? Not what most people think ...
- Using AI to decode your audience? You should.
- Local media is dying. This is an opportunity for podcasters!
- How to embrace your authentic voice ... really
- Podcasting shortcuts you can use to simplify your production
- Are you in control your podcast's narrative?
Why You Should Listen
- Why chasing authenticity could be your downfall in podcasting!
- The deceptive world of social media and how to see through the smoke and mirrors!
- How to be truly transparent without bragging about being transparent!
- Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!)
- Use the death of local media to grow your audience!
- AI knows who listens to your podcast – do you?
- Is your podcast missing its true audience? AI will let you know ...
- Indian accents to American in seconds – a controversial new AI tool explained!
- Radio voices are dead? What listeners want now ...
- Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand?
- How big businesses hunt indie podcast ideas!
- Myth debunked: You don’t need a professional studio to have a killer podcast!
- What listeners actually want to hear from your podcast!
- Why your podcast shouldn't just copy the big guys, and what to do instead!
You want these links ...
- Subscribe to Build a Big Podcast
- See Big Podcast AMP for personalized podcast growth assistance
Episode Timestamps
- 00:00 Podcast Growth Tips
- 04:09 Editing Enhances Message Clarity (and Attracts Listeners)
- 08:21 How to Maximize Local Impact with Podcasts
- 10:59 AI Tools for Podcasters
- 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent
- 17:25 Celebrity Podcasts are Overshadowing Indies
- 22:20 How to Protect Your Podcast Brand
- 23:17 DIY Trademark Tips and Podcasting Insights
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 226 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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