Your Podcast in My New Book (Insider 233)
Big Podcast Playbook - The Marketing Podcast for Podcasters
Release Date: 06/07/2025
Big Podcast Playbook - The Marketing Podcast for Podcasters
What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...
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Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...
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Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors Why You Should Listen How podcasters burn thousands on ads Why “famous”...
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After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don’t buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn’t loyal (they barely notice) Why You Should...
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Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don’t overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake “voice” Data-driven shows: fun-killers or growth hacks? Show up relentlessly;...
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Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How “pay attention to others” triggers creative envy Ignore the rules ... why breaking them brings power Don’t copy Rogan: fame’s unfair advantage exposed Secret signal: Why listeners follow the herd The hidden danger of “famous microphone” obsession Seduced by conversation: media events as social status Elevate your voice...
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Why simply practicing your podcast isn’t enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy authenticity Ignore podcasting “rules” and seize control Practice isn’t enough ... "perfect practice" breeds power Creative limits spark unexpected, lust-worthy brilliance Content isn’t king ... exceptional content wins greed Make every episode art, not just “more” Why...
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Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and dominate your niche Podcast what scares you—your audience craves it Leverage your darkest flaws for listener loyalty Stand out: ignore “safe” advice, dominate minds Hit podcast fame: don’t chase creativity, chase impact Listeners expect structure—defy it, but beware crashes Why...
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Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don’t parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly—power is subtle Why You Should...
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Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why “perfect” podcasts bore people ... and how to stop Oversharing your flaws? It’s failure porn Listeners crave authenticity, not your confessions Your podcast: church, cult, or community? Podcast hosts: main character or just a guide? Master relatability without wallowing in misery Is it about you or your listeners’ desires? ...
info_outlineAI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ...
Why You Should Listen
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The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!)
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Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets)
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How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week
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The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required
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The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere
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How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die
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The “hungry ghost” problem: are you feeding the gluttonous content monster, or creating something that makes you truly powerful?
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Secrets of seducing the media—using a media tour to fuel insatiable buzz and make your show un-ignorable
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The dangerous mistake podcasters make with their cables—and the simple backstage technique to make yours last a lifetime (envy of every audio pro)
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Are you subconsciously sabotaging your own show with a deadly dull vocal cadence? Here’s how to inject instant charisma and control your audience’s heartbeat
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Turn your first 10 listeners into your first million—steal this real-world example of podcast growth that puts big networks to shame
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Discover why old-school radio pros secretly fear podcasters—and the unfair “power moves” you can use to dominate them
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The subtle social signal hidden in your show’s Spotify play count—and how to leverage it to own your niche (while rivals gnash their teeth)
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Is your collection of microphones pure greed, or pure genius? Find out how owning just two can put you lightyears ahead
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Why most podcasters cling to false hope and self-delusion about their reach—and the ruthless truth about how “success” really works in podcasting
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Episode Timestamps
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[00:00] The grueling reality of recording an album as a five-year-old studio musician—and the lessons it taught
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[00:01:20] Fast fashion, “hungry ghosts,” and the dark side of disposable content in today’s podcasting world
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[00:05:14] How your podcast could become a real-world example in David’s upcoming book—and why you shouldn’t miss your shot
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[00:09:22] Launch secrets revealed: Live events, media tours, and the inside scoop on getting your podcast noticed from day one
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[00:14:52] Terry Gross, never hearing her own voice—and what selfie culture has changed forever about broadcast talent
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[00:19:11] How Rush Limbaugh did radio—addicted, nearly deaf, and still dominating the airwaves with a single secret weapon
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[00:24:55] Are you less successful if your Spotify numbers are low? The hidden danger of “success” metrics and what they truly mean for podcasters
Big Ideas in This Episode
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Is your podcast a fast-fashion throwaway?
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Join my book: Immortalize your podcast success
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Why podcasters envy radio’s secret skills
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The dark art of vocal seduction: cadence
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AI as your greedy new podcast designer?
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Spotify’s power move: exposing your real numbers
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Are you hoarding microphones—or stories to tell?
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 233 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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