Your Podcast in My New Book (Insider 233)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 06/07/2025
Build a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
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Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
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Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...
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Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...
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Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...
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AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week...
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A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...
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Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain...
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How to spot and fix hidden holes in your podcast, why natural talent is a myth, making your first ten minutes unskippable, plus AI tools for pro-quality audio and automated blogging in this episode of Build a Big Podcast ... Why You Should Listen Why editing yourself—even if it feels painful—could be the missing key to creating podcasts nobody can resist The sinister holes EVERY podcaster has in their show that secretly repel listeners—find them before they ruin you The “SWOT analysis” trick: Truth serum for your podcast that exposes your deepest weaknesses (and hidden...
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Media responsibility for podcasters, viral news hijacks, building true audience connection, and creative ways to generate standout episode ideas in this episode of Build a Big Podcast ... Why You Should Listen How a simple shift in your podcast’s “role in the media” can make you unforgettable—and impossible to ignore The slippery slope that transforms average creators into sellouts (and how to harness this for influence, not regret) Why you should treat your guests like rare treasures—discover the subtle move that makes powerful people beg to work with you The sinister...
info_outlineAI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ...
Why You Should Listen
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The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!)
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Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets)
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How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week after week
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The real AI artwork trick that’ll make your podcast’s cover look 10X better than your peers—no expensive designer required
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The step-by-step podcast launch formula that makes your name echo in the minds (and social feeds) of influencers everywhere
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How to engineer podcast content with a “half-life” most shows would kill for—so your episodes never fade or die
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The “hungry ghost” problem: are you feeding the gluttonous content monster, or creating something that makes you truly powerful?
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Secrets of seducing the media—using a media tour to fuel insatiable buzz and make your show un-ignorable
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The dangerous mistake podcasters make with their cables—and the simple backstage technique to make yours last a lifetime (envy of every audio pro)
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Are you subconsciously sabotaging your own show with a deadly dull vocal cadence? Here’s how to inject instant charisma and control your audience’s heartbeat
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Turn your first 10 listeners into your first million—steal this real-world example of podcast growth that puts big networks to shame
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Discover why old-school radio pros secretly fear podcasters—and the unfair “power moves” you can use to dominate them
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The subtle social signal hidden in your show’s Spotify play count—and how to leverage it to own your niche (while rivals gnash their teeth)
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Is your collection of microphones pure greed, or pure genius? Find out how owning just two can put you lightyears ahead
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Why most podcasters cling to false hope and self-delusion about their reach—and the ruthless truth about how “success” really works in podcasting
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Episode Timestamps
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[00:00] The grueling reality of recording an album as a five-year-old studio musician—and the lessons it taught
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[00:01:20] Fast fashion, “hungry ghosts,” and the dark side of disposable content in today’s podcasting world
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[00:05:14] How your podcast could become a real-world example in David’s upcoming book—and why you shouldn’t miss your shot
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[00:09:22] Launch secrets revealed: Live events, media tours, and the inside scoop on getting your podcast noticed from day one
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[00:14:52] Terry Gross, never hearing her own voice—and what selfie culture has changed forever about broadcast talent
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[00:19:11] How Rush Limbaugh did radio—addicted, nearly deaf, and still dominating the airwaves with a single secret weapon
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[00:24:55] Are you less successful if your Spotify numbers are low? The hidden danger of “success” metrics and what they truly mean for podcasters
Big Ideas in This Episode
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Is your podcast a fast-fashion throwaway?
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Join my book: Immortalize your podcast success
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Why podcasters envy radio’s secret skills
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The dark art of vocal seduction: cadence
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AI as your greedy new podcast designer?
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Spotify’s power move: exposing your real numbers
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Are you hoarding microphones—or stories to tell?
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
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About this episode of Build a Big Podcast:
This is the audio companion to Issue 233 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
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