The AI Takeover of Wellness: What the Supplement Industry Doesn’t Want You to Know with Kirk Ouimet of Phi
Release Date: 10/10/2025
Biohacking with Brittany
Modern motherhood can make “detox” feel like the answer—especially when you’re exhausted and convinced you just need the right protocol to get your body back. Eva Hooft unpacks why the do-more, cleanse-harder mindset can keep women stuck, and how real healing starts with safety, not force. We talk detox through a nervous system + mineral lens: how stress shuts down digestion and drainage, why aggressive “pulling” can backfire when you’re depleted, and what it looks like to rebuild your terrain with simple, foundational support. We also get real about the emotional side—when...
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If you have been trying for a baby (or you are not even trying yet but you feel that quiet fear in the background), this conversation is a reset. Gabriela Rosa is a leading practitioner in preconception and infertility care, and she explains why fertility is a team sport, why prevention beats panic, and what actually moves the needle for both partners. WE TALK ABOUT: 00:10 - Why preconception health is the missing “first step” most couples skip 05:15 - How fear of infertility starts before you even try 07:15 - Making fertility a team sport so the burden is not on women alone...
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Michelle Skaff shares how one “cellular biohack” pulled her out of chronic pain, and why she believes oxidative stress is the quiet root of aging, inflammation, and so many chronic issues. We talk antioxidant enzymes in plain English, why most supplements don’t solve oxidative stress at the source, and how community + purpose can be as health-changing as any protocol. WE TALK ABOUT: 04:40 - What NRF2 is and how it helps reduce oxidative stress at the cellular level 10:10 - Understanding SOD (superoxide dismutase) and why antioxidant enzymes matter for aging 12:35 - Explaining...
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Motherhood can humble your nervous system fast, especially when sleep is unpredictable and everyone has an opinion. Lindsey Simcik () opens up about what it looks like to trust your instincts as a mom, even when you’re tired, unsure, or doing things differently than the moms around you. We talk about choosing a gentler sleep path, tuning out the noise of parenting “rules,” and why presence (especially during breastfeeding) can be one of the most profound biohacks for a child’s long-term attachment and regulation. We also get real about how marriage changes after baby, how the...
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As a modern mom wrapping up the 12 Holiday Rituals with a $5,500 wellness giveaway, I’m sharing why your pots and pans might be one of the biggest hidden threats to your hormones, fertility, and long-term vitality – and why I trust non-toxic ceramic cookware like (code: INF-BRITTANY) in my own kitchen. From “forever chemicals” in Teflon to microplastics in coffee lids and clothes, this episode is a gentle wake-up call to rethink the tools you cook with every day, especially if you’re trying to conceive, are pregnant, postpartum, or raising little ones. We talk about intuitive...
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Dr. Nichola Conlon, molecular biologist, NAD⁺ researcher, and CEO of (code: BIOHACKINGBRITTANY), unpacks inflammation, mitochondrial energy, and biological age through a clear, female-first lens. She discusses how NAD⁺ decline intersects with hormones and stress, why over-fasting and all-out training can backfire, and when to prioritize nervous-system safety in seasons like postpartum and perimenopause. Expect practical ways to test what matters, calm hidden inflammation, and switch on your cells’ own NAD⁺ production—so longevity feels steady, not extreme. Join my 12 ...
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You don’t need to fear your phone, but you do get to choose how close it is to your body, your womb, and your child’s brain. In this 12 Holiday Rituals episode, Daniel DeBaun, telecom engineer turned EMF-protection expert and founder of (code: BIOHACKINGBRITTANY) joins me to unpack what our devices are really doing to our cells, hormones, and kids’ brains—and what we can actually do about it without moving off-grid. Listen if you want a calm, science-backed roadmap to lowering EMF exposure for yourself, your future fertility, and your family, without throwing your phone in the...
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Kelli Gray from (code: BIOHACKINGBRITTANY) is back on the podcast to break down what their SilverSol technology actually is, how it is different from regular colloidal silver, and where it really fits in a modern family’s medicine cabinet. We talk about kids’ eczema, ear infections, asthma flares, travel bugs and that infamous “blue man” story, while unpacking the science on safety, dosage and microbiome impact. Listen if you want simple, science-backed tools to support your family’s immunity, skin, and gut health without trashing your microbiome or your nervous system in the...
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Forrest Smith, founder and CEO of (code: BIOHACKINGBRITTANY), talks about what actually happens inside your cells, joints, gut, and brain when you use targeted red and near-infrared laser therapy. We unpack how the MOVE+ Pro and Kineon’s new gut–brain protocols are being used for thyroid health, chronic pain, C-section scars, migraines, fertility, and even long-term brain health. As a postpartum mom who uses the MOVE+ on my C-section scar and lower back, this episode is very personal. Forrest shares specific protocols, how to avoid NSAID overuse, why dosing and depth of light matter, and...
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Welcome to another 12 Holiday Rituals episode! Todd Shipman of (code: BIOHACKINGBRITTANY) unpacks what quantum energy actually is and how it may protect your body from invisible stressors like EMFs, support nervous system regulation, and even speed up physical healing. As a dad of six and a long-time skeptic turned believer, Todd brings both data and real-life stories from families using Leela’s technology every day. Underneath all the science and stories is one core question: how can modern women live in a tech-saturated world without staying stuck in fight-or-flight? This...
info_outlineTech founder turned health innovator Kirk Ouimet of Phi explains how his team is translating decades of pharma-grade delivery tech into supplements that actually absorb, and pairing it with an AI health assistant designed to keep your data private while spotting issues earlier.
We dig into magnesium timing, iron + vitamin C synergy, menstrual-cycle-aware dosing, and how subjective check-ins plus wearables can guide smarter tweaks over time.
If you want supplements that respect your biology and your budget, this conversation lays out a clear, science-backed path forward.
WE TALK ABOUT:
06:25 – Kirk’s health journey and why “healthspan” > lifespan
11:55 – “ChatGPT × Apple Health”: The Phi app vision and what it means for your care team
16:30 – AI + doctors: From 14-minute visits to true proactive care
20:10 – Building a life-long, portable health record (Phi) you actually control
27:05 – Supplement reality check: forms, dosing, and why most pills miss the bloodstream
31:25 – Introducing Stack: Baseline of 22 essentials; no trend-chasing add-ons
40:05 – Micro-pills, micro-encapsulation, and making nutrients truly absorbable
53:40 – Personalization roadmap: Bead-level dosing by day, cycle, and context
1:01:40 – What “custom daily capsules” could look like
1:05:05 – The next decade: Democratizing biohacking with community-driven trials
SPONSORS:
Reset stress on demand with Pulsetto (code: BIOHACKINGBRITTANY) - a neck-worn vagus-nerve stim that calms stress in ~4 minutes so you sleep better and feel calmer.
Join me in Costa Rica for Optimize Her, a 5-night luxury women’s retreat in Costa Rica with yoga, healing rituals, and biohacking workshops—only 12 spots available.
RESOURCES:
Trying to conceive? Join my Baby Steps Course to optimize your fertility with biohacking.
Free gift: Download my hormone-balancing, fertility-boosting chocolate recipe.
Explore my luxury retreats and wellness events for women.
Shop my faves: Check out my Amazon storefront for wellness essentials.
Kirk Ouimet’s website and Instagram
Phi website
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