BCS 297 - Front of House, Back of House: What McDonald's Teaches Business Coaches

In this solo episode, Karl Bryan dives into a series of insightful questions sent in by Road Dog, covering foundational lessons, practical coaching tactics, mindset shifts, and powerful business growth frameworks. If you’re a business coach (or want to become one), Karl shares a ton of battle-tested wisdom and practical takeaways to help you sign high-end clients, build better systems, and sharpen your leadership edge.

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Key Topics & Takeaways:

1. Most Impactful Podcast Insights to Reinforce

• Definition of stupidity: Hurting others while hurting yourself.

• Clarity is king: The single biggest problem for most people (and businesses) is not knowing what they want. Take time, with pen and paper, to clearly define your desires and goals.

• Thinking in flywheels: Like accounting’s focus on percentages, powerful business coaches train their minds to see and build flywheels—systems that self-reinforce and drive compounding results.

2. The Power of Training VS Studying

• Study by reading/listening, but train by applying the skills over and over until they become second nature.

3. The Flywheel Example

• Apply the flywheel to both personal success (thoughts → words → actions → habits → character → outcome) and business systems, especially in advertising and lead generation.

4. “Show them where to look, not what to see.”

• Great coaching is about powerful questioning that guides clients to their own ‘aha’ moments. Use questions to direct thinking, not to hand over answers.

5. Market Dominating Position (MDP)

• Move beyond just standing out: isolate the ideal client’s biggest problem and solve it uniquely.

• Standout example: A daycare with a “web watch” camera system – solves parent anxiety directly.

6. Government Policy, Wealth, and Opportunity

• The past 20 years of fiscal policy have favored older asset holders (stocks, real estate), making wealth harder to build for younger generations.

• But the #1 path to wealth is business ownership, and starting a business has never been easier.

7. Front of House / Back of House Lesson (The Founder & McDonald’s)

• Identify your strength—selling or coaching—and either partner with or hire someone who completes the skills gap.

• Don’t let ego stop you from passing clients over to a skilled coach if you’re the salesperson (or vice versa).

8. “People Make Rules for Betas, Break Rules for Alphas.”

• Your authority and presence matter: The more ‘alpha’ you are in positioning, the more clients bend usual buying rules for you.

9. Mindset & Leadership Zen

• Don’t strive for an easy life—strive to become someone who isn’t fazed or bothered by anything. True leadership is defined by unshakeability.

• Daily practice: Brush your teeth with your non-dominant hand to stimulate your subconscious and break patterns. Try mirror affirmations for self-love.

10. New Opportunities vs. Improvement

• People are far more motivated to buy new opportunities (new markets, new systems, new MDPs, new products) than incremental improvements.

• In sales and coaching, frame your offer as a new opportunity rather than a mere enhancement.

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Resources & Mentioned Tools:

• Profit Acceleration Software 2.0 – Karl’s tool for coaching business owners who can afford high-end fees. (focused.com)

• Book/Movie: The Founder (story of McDonald’s & Ray Kroc)

• Books on mindset: Stories about Steve Jobs, Warren Buffett, and Bill Gates

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Quick Action Steps:

1. Block time this week to define what you really want—in business and life.

2. Practice mind-training: Brush teeth with your opposite hand and notice what shifts.

3. Examine your coaching/consulting offers: Are you positioning improvement, or are you selling a new opportunity?

4. Ask more (and better) questions—let clients discover their own insights.

5. Analyze your business for the flywheel effect. Are your processes compounding or stalling?

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Quote of the Episode:
"Work towards not being phased or bothered by almost anything — that is a leader."

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If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets!

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Ready to elevate your coaching business? Don’t wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on our Profit Acceleration Software™ and join our community of thriving coaches.

Get a demo at https://go.focused.com/profit-acceleration

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👉 Karl Bryan helps business coaches get clients. Period.

For more magic on how you can grow a coaching business by attracting small business owners, filling local live events, and closing more high-end coaching clients... go to https://go.focused.com/profit-acceleration

👇 For a free subscription to my magazine The Six-Figure Coach go to 

https:// thesixfigurecoach.com/get-it

🔥 Be sure to subscribe, rate, and share the show

https://podcasts.apple.com/us/podcast/id1477099279

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🚀 Karl Bryan, Creator of Profit Acceleration Software™

Karl Bryan gets clients for Business Coaches...period. He is the Founder of The Six-Figure Coach Magazine and creator of Profit Acceleration Software™ that shows you how you can BOOST bottom-line profits of any business using the power of compounding growth without spending more on marketing. 

His goal is straightforward… to help coaches and consultants get more clients.

Get a demo of Profit Acceleration Software™ at https://go.focused.com/profit-acceleration