Ep. 68 | Using Tech to Drive Change: Google.org and Brigitte Hoyer Gosselink
Release Date: 06/15/2021
Fishing for Progress in Asia: Avant Meats
Business for Good Podcast
Asia is leading the world when it comes to semiconductors, solar panels, wind turbines, and other technologies critical for the future. In a time when several US states are the sale of cultivated meat, Asia seems to be leaning into the technology, and one of the most mature companies in the space there is . Founded in Hong Kong in 2018 and having raised about to date, Avant Meats is focused on making a dent in Asian seafood demand. In this episode, Avant founder and CEO Carrie Chan discusses why her focus is seafood, what scale she’s at and where she hopes to soon go, and how...
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Fishing for High-Margins in Cultivated Seafood: BlueNalu’s Path to Scale
Business for Good Podcast
BlueNalu is one of the better-funded companies when it comes to cultivated meat. Having raised more than $100 million, including about $35 million toward the end of 2023—a notoriously difficult time to fundraise—their founder and CEO Lou Cooperhouse is optimistic about their path to success. But as you’ll hear in this episode, Lou isn’t working to compete against the commodity meats like chicken, pork, and beef. Rather, he’s pursuing a strategy to compete against products that are exponentially higher-cost, like bluefin tuna, which can often sell for more than $100 a pound. In this...
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Is the Future of Cultivated Meat in Thailand? Aleph Farms is Betting on It
Business for Good Podcast
When you think about cultivated meat, Thailand isn’t exactly the first country that comes to mind. Sure, you may think about the US, Netherlands, Israel, and Singapore. But the Southeast Asian kingdom is where Israeli cultivated meat juggernaut Aleph Farms recently announced its first commercial factory will be. Having just received Israel’s first regulatory approval to sell cultivated meat—and the world’s first regulatory approval for cultivated beef in particular—Aleph Farms CEO Didier Toubia discusses his company’s rollout strategy with me in this conversation. As you’ll...
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Flying Cars or Electric Cars? Isha Datar’s Thoughts on Where Cultivated Meat Tech Stands Today
Business for Good Podcast
When the New York Times recently ran an declaring the infant fatality of the cultivated meat industry, Isha Datar, CEO of , was quoted as saying of the sector, “this is a bubble that is going to pop.” Given that New Harvest is intended to promote and advance the field, what did Isha mean by this? She expounded on that thought in a asserting that while she disagrees with the columnist’s conclusion that cultivated meat can never become a viable reality, she believes that the sector has been plagued by “exaggerations, lies, and broken promises.” In this episode, Isha and I talk...
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Mark Post, A Decade After the First Cultivated Burger
Business for Good Podcast
In 2013, Dr. Mark Post when he debuted the world’s first-ever burger grown from animal cells. Weighing in as a quarter-pounder, the burger carried a price tag of a mere $330,000—all of which was funded by Google co-founder Sergey Brin. A decade later, what does Mark think about the movement and the industry he helped birth? When his burger was debuted, a grand total of zero companies existed to commercialize what would come to be called cultivated meat, no serious investment dollars had flowed into cultivated meat research, yet hopes were high that such meat would be on...
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Are Smaller Cultivators the Answer for Cultivated Meat’s Success? Niya Gupta Thinks So
Business for Good Podcast
Some of the companies in the cultivated meat space are betting that massive stainless steel cultivators—think 100,000L to 250,000L—are the path to commercialization. Niya Gupta, CEO of , is thinking smaller. She argues that there may be a more realistic path using a , void of the impellers that agitate the more conventionally used reactors in the sector. Founded in 2018, the company was spun out of , the first-ever cultivated animal product company which is now focused on materials like leather rather than meat. Having raised more than $20M in its first six years, Fork and Good...
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Josh Tetrick on the Future of the Cultivated Meat Movement
Business for Good Podcast
If you listened to the , you already know that there’s an updated paperback edition of my book that’s coming out April 9, 2024. I announced in that episode that, aligning with that release, this show will be devoted for a couple months exclusively to interviews with leaders in the cultivated meat space, many of whom are profiled in the book. And there’s perhaps no person in the cultivated meat sector who’s generated more headlines than Josh Tetrick, CEO of both and . Along with people like Mark Post and Uma Valeti, both of whom will also be guests in this podcast series,...
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Brief thoughts on the alt-meat movement and my role in it
Business for Good Podcast
I’m excited to announce in this short new podcast episode that there’s a new, updated, that’s coming out on April 9, 2024. Published by Simon and Schuster’s Gallery Books, the new Clean Meat is now available for preorder everywhere books are sold. Aligning with this new edition release, for the next couple months, this podcast is going to focus squarely on the issue that’s animated my life for the past 30 years: how to wean humanity off our animal-centered diets. The extraordinary suffering of the literally trillions of animals who we farm and kill for food has plagued me for...
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Incubating Tomorrow’s Alt-Protein Unicorns: The Kitchen
Business for Good Podcast
If you’ve spent any time in the startup ecosystem, you start realizing pretty quickly that the US isn’t alone in producing a lot of startups, but that there are some very small countries, like Israel and Singapore, that consistently punch above their weight when it comes to new company creation. In fact, Israel is often known as the startup nation, and there’s even a on the topic with that very title. And if you’re in the startup food technology space, whether in Israel or elsewhere, there’s one name you’re sure to know: . Founded a decade ago, The Kitchen has...
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When Nonprofits Start Businesses: Garden for Wildlife and the National Wildlife Federation
Business for Good Podcast
Most startups are founded by entrepreneurs hopeful that their idea will be the next big thing and pad their bank accounts in the process. Yet sometimes companies are started not by enterprising capitalists, but rather by a far less likely progenitor: nonprofit charities. That’s exactly what happened when the nonprofit decided to spin out a for-profit corporation devoted to advancing the charity’s mission to protect wildlife. The company, , is already selling native plants to homeowners seeking to make their yards a bit more nonhuman-friendly. The basic premise is this: Too much...
info_outlineHow often do you use Google’s services? If you’re like me, it’s many times per hour. So you may think you know all about Google.com. But how much do you know about Google.org?
In short, Google.org is the company’s foundation that gives away $200M a year in grants both to social enterprise startups and to nonprofit organizations seeking to use technology to advance their missions. For all you startup founders out there, note that these are dilution-free non-equity grants, or essentially free money as opposed to investments, so listen up.
And in this episode, we’ve got Google.org’s director of product impact, Brigitte Hoyer Gosselink. In it, she tells us about what kinds of companies and charities they support and why, and she discusses what kinds of grant applications she wishes they saw more of.
For example, we hear about Google.org’s work to collect emissions data and make it public, to put up eco-acoustic sensors in rainforests to help catch those who are poaching or deforesting, and even just to give money to those in developing countries who need it the most.
So take a listen and just maybe you’ll be working with Brigitte and Google.org yourself in the near future.
Discussed in this episode
- WattTime: Tech solutions to automate emissions reduction.
- Carbon Tracker: Aligning markets to shift investment away from fossil fuels.
- Climate Trace: Publicizing the sources of greenhouse gas emissions.
- Rainforest Connection: Using eco-acoustics to prevent poaching and deforestation.
- Give Directly: Giving money directly to those who need it.
- Brigitte recommends reading both Just Mercy and Chasing the Flame.
- Google.org's climate podcast, which you can find here.
More about Brigitte Hoyer Gosselink
Brigitte Hoyer Gosselink is Head of Product Impact at Google.org, where she leads initiatives that leverage emerging technologies and Google’s expertise to address global challenges. She is currently focused on how AI can be used for social impact through efforts like the $25M Google AI Impact Challenge.
She previously led programs focused on how technology can improve global education, innovation for people with disabilities, and crisis response.
Prior to Google.org, Brigitte was a strategy consultant for nonprofits and foundations at The Bridgespan Group and worked for the U.S. Agency for International Development and International Relief and Development, focusing on innovative approaches in post-conflict transitions. She has an MBA from the Yale School of Management and a BS in Systems Engineering from the University of Virginia.