19: Instagram Marketing Secrets for Yoga Teachers: Authentic Growth with Gabi Metz
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Release Date: 12/16/2024
All Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Is setting New Year's resolutions actually worth it, or are we setting ourselves up for inevitable failure? In this episode, I dig into the research on New Year's goal-setting and share what actually works (and what doesn't). Spoiler: resolutions DO work—they're 10x more effective than having no resolution at all—but only if you set them up right. I break down the science behind why most resolutions fail by February, the psychological mechanisms that make fresh starts powerful, and the specific strategies research shows will help you actually achieve your goals. Whether you're planning to...
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In this episode, we dive deep into the world of yoga sequencing with expert Charlotte Muller, who shares her journey from discovering yoga as a grieving tool to becoming a master at crafting creative sequences using her method called foreshadowing. You'll learn about: The importance of creative sequencing, Incorporating foreshadowing into your system, And how these techniques can transform your teaching and student engagement. Charlotte also discusses the role of balance in class planning, the impact of personalized teaching, and how she grows a highly engaged clientele base in-person...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Discover the inspiring story behind OfferingTree as founder Eddie Arpin shares how a background in engineering led to empowering yoga teachers and wellness professionals with user-friendly business tools. This episode dives into the real challenges yoga teachers face like managing bookings, payments, and marketing and how the right technology can simplify their journey. We discuss the evolution of booking platforms, the importance of focus and persistence in business, and the emerging role of AI in the wellness industry. If you’re a yoga teacher, studio owner, or wellness entrepreneur,...
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In this episode, Colynn Cespedes from Frikshuhn Yoga joins me to dive deep into the art and strategy of creating a free offer that truly grows your business. You'll learn why lead magnets are essential in today's saturated market, how to craft offers that attract your ideal clients, and how building and nurturing a community should be done with an email list. We share real-world examples, actionable steps for niching down, and expert insights on using market research to make your offers irresistible. Plus, get a sneak peek into our upcoming free challenge The 3-Day Build Your Freebie Challenge...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
This week we dive deep into the art and science of pedagogy in yoga teaching with Sage Rountree. Sage shares her rich experience in transitioning from an academic teaching background to yoga instruction and the lessons learned along the way. We discuss: The importance of repetition, clear queuing, and balancing structure with flexibility in class planning. Frameworks such as the 6-4-2 method and the SERVE method to help teachers design balanced and effective classes. The integration of exercise physiology principles and the role of varied yet intentional practice to enhance both...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Are you looking to boost your confidence and break through the limiting beliefs holding you back? In this episode, I sit down with Karen Fabian to explore the mindset shifts, practical strategies, and personal stories that can help you step into your full potential, both on and off the mat. In this episode, you’ll hear: Karen’s inspiring journey from healthcare professional to successful yoga teacher How to identify and overcome the most common limiting beliefs yoga teachers face The role of mentorship and why seeking help accelerates growth Practical tips for building confidence in the...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Most of us learned that the chakras are an ancient yogic system, but what if that story isn’t quite true? In this episode, I take you down the rabbit hole that completely changed how I understand chakras. What started as simple class planning for my yin yoga series turned into a deep dive into the forgotten history of the modern Western chakra system. We'll trace their journey from early Tantric philosophy to Theosophy, Carl Jung, and the New Age movement. You’ll learn how a mix of Western psychology, color theory, and mysticism transformed a centuries-old meditation map into today’s...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Unlock the mysteries of spinal energetics in this transformative episode with guest Georgie Jeans a yoga teacher and spinal energetics practitioner. Learn all about this emerging somatic healing modality blends gentle touch, breathwork, and intuitive energy work to release deep-seated tension and trauma. Adrianne shares her experience being guided through a spinal energetics session and Georgie shares her journey from yoga to energy healing and inspiring stories of client breakthroughs. Whether you’re curious about alternative healing, seeking new ways to support your well-being,...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
Does the thought of selling make you feel a bit uncomfortable? Today's guest will flip the way you think about sales and selling as a yoga teacher on its head and make you excited to go out there and start practicing how to sell. In this episode, we discuss: Sales as a spiritual practice Why it's essential and not at all sleezy Getting comfortable with selling your services The benefits of collaborations We even go through a sample sales script! At the end of this episode, we were talking about how we could have a whole conversation all about collaborations for yoga teachers, SO WE...
info_outlineAll Mats Taken - A Yoga Teachers Business and Lifestyle Podcast
How can we honor our lineage, share yoga’s philosophical roots, and let our personality shine? In this episode with Rachel Scott, we discuss how to share the wisdom passed down through generations, weave philosophy into your classes, what to do if your lineage feels tainted by scandals or cultish behaviour when you know the deeper teachings are healing and how to recognize cult-like behaviour if you're ever faced with it. Links: Download the AI Prompt Workshop for Yoga Teachers and get more efficient output when working with AI: Watch this episode on YouTube: Connect with...
info_outlineIn this powerful episode of The All Mats Taken Podcast, the inspiring Gabi Metz, shares how to leverage Instagram for business growth. She covers common mistakes people make on the platform and what you should really be focusing on instead.
Gabi is a digital marketer with over 15 years of experience who has helped over 200+ yoga teachers, and wellness and spiritual coaches from every corner of the globe build their online brands and businesses through the power of selling on social media.
Gabi and her family immigrated from South Africa to a tiny beach town on the other side of the world in Auckland New Zealand at the peak of the pandemic in the hopes of giving their kids a better life however attempting to teach yoga during the hard lockdowns pivoted her entire business online.
She started an Instagram account with the mission of helping more people in the world experience the magic of yoga and that is how The Content Yogi was born. Now her business focus lies in the refinement of online strategy and energetics to blow up their business to 5k months and beyond with content and messaging that gets them paid constantly.
In this interview, we cover:
- The types of content you should be creating for Instagram (that work for you!)
- Balancing sales with value, and understanding engagement metrics
- Overcoming imposter syndrome to show up as a leader in your niche
- What your content should focus on to build a movement rather than friends
- And so much more!
Gabi's business has boomed since I last spoke to her in 2022 and she primarily shows up on Instagram to help her grow. Even if Instagram is not your forte you will leave this conversation excited and empowered to get strategic and nail your content creation.
Links:
All Mats Taken Home: https://allmatstaken.com
Showit Website Design & Templates: https://jerrettdigital.com
Connect with Adrianne on Instagram: https://www.instagram.com/jerrettdigital
Follow Adrianne on Pinterest: https://www.pinterest.com/jerrettdigital
Watch the Episode on YouTube https://www.youtube.com/@jerrettdigital
Connect with Gabi on Instagram: https://www.instagram.com/itsgabimetz/