Carl-Gould-#70secondCEO-Why Do You Need to Be a Thought Leader in Your Industry
Release Date: 08/19/2024
Carl-Gould-#70SecondCEO-Playing Above the Line
Carl Gould #70secondCEO
Playing Above the Line Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working, and playing above the line. What is the line? The line is your standard. You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on specific standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. So, what is your standard that you're living by, and...
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Carl-Gould-#70secondCEO-Find Someone in The Room That Sells to Like Customers
Carl Gould #70secondCEO
Find Someone in The Room That Sells to Like Customers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Find someone in the room who is not in the same business but sells to the same kind of customer. Who here sells any services to people who own homes? Raise your hand. Ma'am, what do you do? You're coaching. Okay, so she does cleaning. You do coaching. So let's just assume for a moment that her homeowner is your coaching client, right? So you would say, listen, as a value adds to those of you in my...
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Carl-Gould-#70secondCEO-How do You Become an Authority Part 2
Carl Gould #70secondCEO
How do You Become an Authority Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. You can't do that. You're a dentist. You can't pull that many teeth. If you're an attorney, you can't argue that many cases. You just couldn't do it. It's way too much volume. It's much easier for you to be the highest price. Okay. So if you are high-priced or low-priced, you are seen as the expert. Okay. So we're going to work on that. Like and follow this podcast so you can learn more. My name is...
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Carl-Gould-#70secondCEO-How do You Become an Authority Part 1
Carl Gould #70secondCEO
How do You Become an Authority Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Among the top priced in your niche, or among the lowest. Walmart is thought of as the best logistics company in the world. They charge the lowest amount, and they have taken most of the inefficiencies out of the supply chain. They're Walmart. They're brilliant at what they do. How do they get a $10 item from the other side of the world for $8, beat everybody out, and still? You ever read like the Forbes top...
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Carl-Gould-#70secondCEO-Perception of Quality
Carl Gould #70secondCEO
Perception of Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a better watch, Timex or Rolex? And what they said was, it went really quiet. I was like, what did I say? And they kind of played along. And then during the break, I'm like, what did I say? And they said, well, these are jewelers. They know Timex is a...
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Carl-Gould-#70secondCEO-Your Fee is Your Quality
Carl Gould #70secondCEO
Your Fee is Your Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Increase your fees, because your fee is your quality. Your pricing is the number one way you talk to your clientele, bar none. Bar none. It is the number one language. No, but wait, I'm a PhD, and I got a this, and a blah, blah, blah, blah, blah, blah, blah. Yeah, that's all great until you tell them your price. And then no one cares about anything else, all right? Now, you're still a little skeptical. I know he's like, I...
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Carl-Gould-#70secondCEO-Refresh Your Message
Carl Gould #70secondCEO
Refresh Your Message Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I've been to all of your websites. No, I'm better. I'm really good. I'm amazing. You're all saying the same stuff. When people search, other than tacos near me, what do they search for? Do they search for, I need an upper thoracic Tyrannosaurus Rex surgeon for my upper abdominal region? Or do they say, my stomach hurts? They search based on the problems. So you need to refresh your message. People have been knocked around for the last 19...
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Carl-Gould-#70secondCEO-Be Flexible The Smallest Thing You Can Sell
Carl Gould #70secondCEO
Be Flexible The Smallest Thing You Can Sell Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What is the absolute smallest thing you can do for your clients that you could charge for an hour of your time, but what would 15 minutes cost? I know, you want them to buy the whole box of stuff. What about one item? We were working with a closet installation company, and they said, well, we have this great deal; it's ten shelves for $1,000. I'm like, too much. I said, how about one shelf for $100? Carl, I...
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Carl-Gould-#70secondCEO-Offer What Your Industry is Not Offering
Carl Gould #70secondCEO
Offer What Your Industry is Not Offering Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Giving a five to one ROI, who are you competing with? Nobody, see what I mean? You thin the herd very quickly with the right promise. Now, whatever your industry's not offering, you offer it. I'll ship it for free, I'll barter with you, I'll deliver or pick it up, we'll do in-house financing, or we'll have a freemium model, okay? Whatever they're not doing, you do. Whatever they're not offering, you offer. Like...
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Carl-Gould-#70secondCEO-Your Guarantee Stinks
Carl Gould #70secondCEO
Your Guarantee Stinks Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I'm sorry to tell you. Whatever your guarantee is, if you want to tell me what We live in a world of risk reversal.Your clients want to know that it's going to hurt you as much as them if things don't work out. So I'll give you an example of what I mean by that. So I'm a coach, I train coaches. I give what's called a 5 to 1 ROI, which means if you are not making or saving five times the amount of my fee, the whole thing is free. Now, how...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
So we want to be obnoxious in our offering for most of us, most of the people in the room. I know in my businesses, it's easier to be the highest-priced in the niche than the lowest-priced. That's such a volume game. That one's hard to win.
You might not be big enough or well-funded enough to do that. So, in our niches, the higher price is usually the easier one to attain. And we need to have that premium offering because we need to be thought leaders.
Why do we need to be a thought leader and an expert? Because during volatile times, buyers defer to experts. In other words, they are willing to pay more for your products and services. If they think you can get them there the first time if they think you can do the project, hit the deadline, you know, and it's not because they have more money or money's cheap. It works in the reverse. It's because they're risk averse and they only have one chance with their money, or they only have one chance on this project, and it's gotta be right. So they're willing to pay your five, 10, 20, and 30% premium, depending on the product or service, in order to ensure that they get a better experience or get a better outcome.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.