Carl-Gould-#70secondCEO-What Are You to Your Prospects
Release Date: 08/22/2024
Carl-Gould-#70secondCEO When Calling you is Urgent
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Find Someone in The Room That Sells to Like Customers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Find someone in the room who is not in the same business but sells to the same kind of customer. Who here sells any services to people who own homes? Raise your hand. Ma'am, what do you do? You're coaching. Okay, so she does cleaning. You do coaching. So let's just assume for a moment that her homeowner is your coaching client, right? So you would say, listen, as a value adds to those of you in my...
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Carl Gould #70secondCEO
How do You Become an Authority Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Among the top priced in your niche, or among the lowest. Walmart is thought of as the best logistics company in the world. They charge the lowest amount, and they have taken most of the inefficiencies out of the supply chain. They're Walmart. They're brilliant at what they do. How do they get a $10 item from the other side of the world for $8, beat everybody out, and still? You ever read like the Forbes top...
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Carl-Gould-#70secondCEO-Perception of Quality
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Perception of Quality Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What are you getting for the other $9,900? Brand, ego, anything you can put in a wheelbarrow? It's all intangibles, right? Now, I gave this talk to a jewelry association, and I said, what was a better watch, Timex or Rolex? And what they said was, it went really quiet. I was like, what did I say? And they kind of played along. And then during the break, I'm like, what did I say? And they said, well, these are jewelers. They know Timex is a...
info_outlineWhat Are You to Your Prospects
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
During volatile times, people defer to experts.They listen to experts.Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get to the airport. It's an hour away and I've got 50 minutes to get there. So you don't want to take a chance and you order Uber and you order Lyft at the same time. Whoever gets here first, I'm, oh man.
And they both say they can get here at the same time.Oh my God, I just got to get there. And you run outside and they're both there and you say, oh my God, I've got to get to the airport.
I've got to get to the airport and I don't have a minute to spare. And the Lyft driver says, hey, listen, set aside the Lyft thing for a second. I know it's going to cost you 80 bucks to get there. I'm going to charge you a hundred, but I guarantee you get there on time. And if you miss your flight, I'll reimburse you the hundred and I'll reimburse you the flight. And then you're like, wow.
Then you look at the Uber driver and you say the Uber driver, Uber driver, do you know where the airport is? Yep. Would you guarantee I'd get there as well? I can't guarantee that.I don't know the traffic. I mean, what, you know, I mean, yeah, I mean, I think I'll get you there. I've been taking you there many times, but I can't guarantee it. Who are you going with? The Lyft or the Uber? First one or second one? Go ahead. Who are you going with? Number one.Right. Why? He added a 30% premium, but what did he do? He guaranteed the outcome.
Now, I'm not suggesting you guarantee the outcome, but did you have more confidence in the Lyft driver? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.