Carl-Gould-#70secondCEO-Invisible Pricing - Need a Better Offer
Release Date: 01/09/2025
Carl-Gould-#70secondCEO-Most Think Your Opinion Doesnt Carry Risk PT 3
Carl Gould #70secondCEO
Most Think - Your Opinion Doesn't Carry Risk PT 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Perfect example. I have a Jeep, I got those aftermarket tires on, right? It says inflate the tires between 35 and 40 pounds. So I go into the place, and the guy says to me, I go into the oil change place, and he says, oh, your tires could use a little air. I'm like, all right, well, what pressure should I put them at? And he's like, well, if you put them at 35, they'll last longer, but 40, you'll get...
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Carl-Gould-#70secondCEO-Most Think Your Opinion Doesnt Carry Risk PT 2
Carl Gould #70secondCEO
Most Think - Your Opinion Doesn't Carry Risk PT 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you ask them what you would do, right? Test this, if you wanna test this out, next time you go out to dinner, ask the server, what should I get tonight? Oh, well, it depends. It depends on what you're in the mood for, and like, oh my God, I don't know. I just see my tip going away. If I answer wrong, well, what do you like here? Oh, I love the duck. Oh, I'd love this, I'd love that, I'd love this. I'd...
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Carl-Gould-#70secondCEO-Most Think - Your Opinion Doesnt Carry Risk
Carl Gould #70secondCEO
Most Think - Your Opinion Doesn't Carry Risk Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here's a question not to ask, here's a question to ask. Because that's like risk, I'm going to lose my job, if I get this wrong, you're going to blame me, right? Ask them, if it were you, what would you do? That's a totally different question. If that were you, what would you do? Because now I'm not asking them to give advice, I'm asking them to share an experience, or an opinion. An opinion doesn't carry risk,...
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Carl-Gould-#70secondCEO-Whats Really Going on Here
Carl Gould #70secondCEO
What's Really Going on Here? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Just keep asking this over and over and over again until your team gives you the answer you like. What's really going on here? Client's not happy, they're just not happy with us. What do you think's really going on here, Bobby? Wow, we got there late. Yeah, so Bobby, what do you think's really going on with that? Frickin' truck is broken down three times in a row that van that takes us out there. Yeah, yeah, that sucks. What do...
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Carl-Gould-#70secondCEO-Identify The Issue
Carl Gould #70secondCEO
Identify The Issue Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, identifying the issue, we are looking for the cause, not the symptom. It's good to know the symptoms, but we need the cause, okay? So I'll give you an example, all right? Let's identify what the issue is in this particular situation, okay? A client of ours just built a brand new state-of-the-art building in New York City, okay? Multiple floors that requires elevators. They had the latest and greatest elevator system go in. It is...
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Carl-Gould-#70secondCEO-The Path To Doing Nothing Pt. 2
Carl Gould #70secondCEO
The Path To Doing Nothing Pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So our objective is we want them to solve problems independently with minimal input from you other than approval, minimal editing, and then an authorization to go forward with the proposed solution, right? Or if they can't solve it all the way, maybe the problem is way beyond their scope or there's information they're just not aware of or they don't have that budget authority or they just maybe they just noticed something...
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Carl-Gould-#70secondCEO-The Path To Doing Nothing
Carl Gould #70secondCEO
The Path To Doing Nothing Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We want them to come to us with a variety of solutions, but in a structured way. Because you as the manager, you wanna know how they arrived at that solution. So you can give the tweaks. So it's not just enough to say, hey there's a flat tire, I'm gonna replace the tire. Hold on, what got us here, what are the options, and what is your choice? So I can see parameters we're working on, all right? So just as a summary, you...
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Carl-Gould-#70secondCEO-Problem Solving Model
Carl Gould #70secondCEO
Problem Solving Model Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is gonna take discipline from you as a team member because, as their manager, because you can't allow them anymore to come to you with just the problem. They have to come to you with not only the problem, well defined, and then more than one solution. So you can pick your max now. Your job is to have your team come to you, hey, we noticed this one problem, hey, there's a challenge with this one client. Hey, this client...
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Carl-Gould-70secondCEO-Responsibility vs. Authority
Carl Gould #70secondCEO
Responsibility vs. Authority Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority. You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now, it's on you. Now, authority is, okay Dan, I give you the authority to make this decision. You bring us to this point in the project and so-and-so will take over from there, so-and-so will take over from there. But...
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Carl-Gould-#70secondCEO-Your Team Needs to Know What Right Looks Like
Carl Gould #70secondCEO
Your Team Needs to Know What Right Looks Like Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Some confidence, they go to moderate to high confidence, and they go to high confidence. That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start out here and end up there. If they are not high confidence, then you can't trust them to make the right decisions or the right course correction as it goes along. And you'll always be drawn...
info_outlineInvisible Pricing - Need a Better Offer
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer.
What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else.
Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.