Carl-Gould-#70secondCEO-Invisible Pricing - Need a Better Offer
Release Date: 01/09/2025
Carl-Gould-#70secondCEO-Consumers Categorize Themselves by The Pricing They Pick
Carl Gould #70secondCEO
Consumers Categorize Themselves by The Pricing They Pick Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're...
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Carl-Gould-#70secondCEO-Invisible Pricing - Need a Better Offer
Carl Gould #70secondCEO
Invisible Pricing - Need a Better Offer Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they...
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Carl-Gould-#70secondCEO-Consumers Value an Expert
Carl Gould #70secondCEO
Consumers Value an Expert Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what they do, and if they have a need, they want to go with an expert. I had built the reputation of the guy who came in and would bang out a job and get the heck out of there. And we demanded that we had access to your property from 7 a.m. to 10 p.m. seven days a week. Really? Like you're going to be at my house on...
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Carl Gould-#70secondCEO-What Kind of Buyer Buys Your Guarantee
Carl Gould #70secondCEO
What Kind of Buyer Buys Your guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What kind of buyer buys the guarantee? What about that buyer buys the guarantee? They really need it. They're under some sort of distress. What else? They got the money. How would you like to have a bunch of customers that have the money? We have a client that's a body shop and they're Tesla certified. Right? And you know what they do? They say, listen, we're not waiting for the insurance. You want to fix, you pay us...
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Carl-Gould-#70secondCEO-What Are the 7 Stages
Carl Gould #70secondCEO
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a...
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Carl-Gould-#70secondCEO Early Stages of your Business
Carl Gould #70secondCEO
Business in The Early Stage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the early stages you’re focusing a lot on marketing, developing your product, you're taking–you're reinvesting in your business. You should not have mountains of cash flow in the early stages, now take that same symptom of cash flow and let’s say that was a challenge and let’s take that same symptom in the later stages, 5, 6, 7 and you had cash flow challenges, that’s very dysfunctional at that point your cash flow should...
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Carl-Gould-#70secondCEO-Goal Setting - Part 2
Carl Gould #70secondCEO
Goal Setting -Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look it you gotta–so what most people don’t understand or they–they don’t go to the process all the way through is differentiate between the category of improvement versus the...
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Carl-Gould-#70secondCEO-Goal Setting -Part 1
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 90-day goals that have–that are actual destinations and then separate that from what we call categories of improvement or just the roles you play in your life. So, for example, it will be hard to imagine that you could do this but imagine you set the goal to be a better podcaster like hard to imagine, like this guy is crazy, right? There’s no such thing like there’s a such quantifiable thing, it’s a category of improvement as long as you’re a...
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Carl-Gould-#70secondCEO When Calling you is Urgent
Carl Gould #70secondCEO
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Carl-Gould-#70secondCEO-The Importance of Finding Peers
Carl Gould #70secondCEO
Finding Peers is Extremely Important Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Some statistics for you, 1 in 15 people are business owners, if you, if you do a million dollars or more, you are, you are 1 in 600 people. So, for you to walk in a room, there’s only 4% of businesses ever reach a million dollars or more, alright, so, if you have, that means you have to walk into a room of 12 hundred people to find a peer, because there’s only one in 600, in normal, in your normal work life. So, that’s why meetings...
info_outlineInvisible Pricing - Need a Better Offer
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer.
What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else.
Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.