Carl-Gould-#70secondCEO- Flexible Consumption: Stop Making It Hard to Buy from You Part 2
Release Date: 05/12/2025
Carl-Gould-#70secondCEO- Timeless vs. Timely: The 5x5x5 Social Media Strategy
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl’s 5x5x5 strategy: 5 posts a day, 5 days a week, on 5 platforms—a scalable formula for social media success. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a...
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Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here...
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CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it’s the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don’t just polish your product—build a brand people believe in. That’s what makes your business truly valuable. Read the full transcript:...
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Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don’t directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they’re not performing,...
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Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, YES systems are what you get paid to do. Carl explains why this part of your business must run with clockwork precision and why consistency, predictability, and tactical execution are the keys to success. Read full transcript: Hi...
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CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately
Carl Gould #70secondCEO
In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine. Full Transcription Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. No. 2, Second Quadrant. Right here, INCOME....
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Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You
Carl Gould #70secondCEO
In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar territory sharpens your perspective, reveals new opportunities, and accelerates your development as a leader. Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of...
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Carl-Gould-#70secondCEO-Becoming Your Best: Turning Admiration into Action
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results. In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That’s right, you just use another person or figure or package in order to talk about what you believe are your most amazing features and where the next area of growth is for you. Ok, so you wrote down all the attributes of the person that you admire, now...
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CarlGould-#70secondCEO-Blueprint to Consistency: Systematizing Your Business Throughput
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are now documenting, you are now process mapping, you are codifying, you are figuring out and creating the blueprint for what they call your throughput, right from the time you get a lead to the time you get paid and everything in between, how you fulfill the order, how you satisfy your clients. That's called your throughput, you determine and systematize your throughput. I'm a huge fan of scripts and so you want to script out as much as possible....
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Carl Gould - #70secondCEO - Operations - Finely Tuned or Train Wreck?
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link...
info_outlineFlexible Consumption: Stop Making It Hard to Buy from You Part 2
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you’re going to want to know this one. Earn them, use them! Yeah! Alright see you everybody. No, I’m just kidding. It is so hard to use my damn mileage account. Like I’ve got, it’s like an act of congress to be able to cash these damn things in. They’re ridiculous. It’s too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client and they don’t go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That’s right, they come in they look at the Chinese menu, you say, I’ll have one of those, one of those, one of those. I’m happy! I’ll come in and I’ll want to buy a car. So instead of you just showing me what’s on the lot, I want to go to the website and I want to design it. I love that. Where else can you allow the customer to design their invention. So take your product, here’s how you do it, take your product and service offering, break it down into its smallest bits and allow them to buy those little tiny bits.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.